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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
It’S A Bird! It’S A Plane! It’S A Gender Stereotype!: Longitudinal Associations Between Superhero Viewing And Gender Stereotyped Play, Sarah M. Coyne, Jennifer Ruh Linder, Eric E. Rasmussen, David A. Nelson, Kevin M. Collier
It’S A Bird! It’S A Plane! It’S A Gender Stereotype!: Longitudinal Associations Between Superhero Viewing And Gender Stereotyped Play, Sarah M. Coyne, Jennifer Ruh Linder, Eric E. Rasmussen, David A. Nelson, Kevin M. Collier
Faculty Publications
Although content analyses have found that superhero programs in the media portray strong gender stereotypes of masculinity, little research has examined the effects of viewing such programs. In the current study, 134 mothers of preschool children (from the Western and Northwestern United States) reported their child’s superhero exposure in the media, male-stereotyped play, weapon play, and parental active mediation of the media at two time points (1 year apart). Results revealed that boys viewed superhero programs more frequently than girls, with nearly a quarter of boys viewing superhero programs at least weekly. Analyses revealed that superhero exposure was related to …