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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

It’S A Bird! It’S A Plane! It’S A Gender Stereotype!: Longitudinal Associations Between Superhero Viewing And Gender Stereotyped Play, Sarah M. Coyne, Jennifer Ruh Linder, Eric E. Rasmussen, David A. Nelson, Kevin M. Collier May 2014

It’S A Bird! It’S A Plane! It’S A Gender Stereotype!: Longitudinal Associations Between Superhero Viewing And Gender Stereotyped Play, Sarah M. Coyne, Jennifer Ruh Linder, Eric E. Rasmussen, David A. Nelson, Kevin M. Collier

Faculty Publications

Although content analyses have found that superhero programs in the media portray strong gender stereotypes of masculinity, little research has examined the effects of viewing such programs. In the current study, 134 mothers of preschool children (from the Western and Northwestern United States) reported their child’s superhero exposure in the media, male-stereotyped play, weapon play, and parental active mediation of the media at two time points (1 year apart). Results revealed that boys viewed superhero programs more frequently than girls, with nearly a quarter of boys viewing superhero programs at least weekly. Analyses revealed that superhero exposure was related to …


African Pride And Vexation In World Cup Development Sportswriting, Richard J. Peltz-Steele Jan 2014

African Pride And Vexation In World Cup Development Sportswriting, Richard J. Peltz-Steele

Faculty Publications

The first men’s football World Cup in Africa, in 2010, provided an opportunity for development sportswriting. As mediator of sport for the people, mass media are well positioned to capitalize upon the development potential of football. This research analyzed development-related World Cup coverage to better understand African perceptions of identity and the role of African media in improving the quality of human life. Using a news database, this research compiled and analyzed stories published in Africa, outside South Africa, during the World Cup. Stories were tested for a World Cup peg and possible development angle and flagged for representations of …