Social and Behavioral Sciences Commons^™

Understanding The Consumption Of Antimicrobial Resistance–Related Content On Social Media: Twitter Analysis, Hyunuk Kim, Chris R. Proctor, Dylan Walker, Ronan R. Mccarthy

Business Faculty Articles and Research

Background: Antimicrobial resistance (AMR) is one of the most pressing concerns in our society. Today, social media can function as an important channel to disseminate information about AMR. The way in which this information is engaged with depends on a number of factors, including the target audience and the content of the social media post.

Objective: The aim of this study is to better understand how AMR-related content is consumed on the social media platform Twitter and to understand some of the drivers of engagement. This is essential to designing effective public health strategies, raising awareness about antimicrobial …

Social Media Self-Regulation And The Rise Of Vaccine Misinformation, Ana Santos Rutschman

All Faculty Scholarship

This essay examines the main characteristics and shortcomings of mainstream social media responses to vaccine misinformation and disinformation. Parts I and II contextualize the recent expansion of vaccine information and disinformation in the online environment. Part III provides a survey and taxonomy of ongoing responses to vaccine misinformation adopted by mainstream social media. It further notes the limitations of current self-regulatory modes and illustrates these limitations by presenting a short case study on Facebook—the largest social media vehicle for vaccine-specific misinformation, currently estimated to harbor approximately half of the social media accounts linked to vaccine misinformation. Part IV examines potential …

Sports Under Quarantine: A Case Study Of Major League Baseball In 2020, Kari L.J. Goold, Reynafe N. Aniga, Peter B. Gray

Anthropology Faculty Research

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This case study entailed a Twitter content analysis to address the pandemic-delayed start to Major League Baseball (MLB) in the shortened 2020 season. This case study helps address the overarching objective to investigate how the sports world, especially fans, responded to MLB played during the 2020 COVID-19 pandemic. The methods investigated the common themes and determined who used predetermined Twitter hashtags. We recorded how many times external links, photos, emojis, and the 30 MLB teams were mentioned in the 779 tweets obtained during 39 days of data retrieval. Results showed that …

Twitter And Academic Urology In The United States And Canada: A Comprehensive Assessment Of The Twitter-Verse In 2019., Thenappan Chandrasekar, Hanan Goldberg, Zachary Klaassen, Christopher J. Wallis, Joon Yau Leong, Spencer Liem, Seth Teplitsky, Rodrigo Noorani, Stacy Loeb

Department of Urology Faculty Papers

OBJECTIVE: To provide the first comprehensive analysis of the Twitter-verse amongst academic urologists and programs in North America.

METHODS: Using national accreditation and individual program websites, all active urology residency programs (USA & Canada) and academic Urology faculty at these programs were identified. Demographic data for each program (AUA section, resident class size) and physician (title, fellowship training, Scopus H-index and citations) were documented. Twitter metrics (Twitter handle, date joined, # tweets, # followers, # following, likes) for programs and physicians were catalogued (data capture: March-April 2019). Descriptive analyses and temporal trends in Twitter utilization amongst programs and physician were …

Tweeting About Sexism: The Well-Being Benefits Of A Social Media Collective Action., Mindi D. Foster

Psychology Faculty Publications

Although collective action has psychological benefits in non-gendered contexts (e.g., Drury et al., 2005), the benefits for women taking action against gender discrimination are unclear. This study examined how a popular, yet unexplored potential form of collective action, namely tweeting about sexism, affects women’s well-being. Women read about sexism and were randomly assigned to tweet, or to one of three control groups. Content analyses showed tweets exhibited collective intent and action. Analyses of linguistic markers suggested public tweeters used more cognitive complexity in their language than private tweeters. Profile analyses showed that compared to controls, only public tweeters showed decreasing …

Social Media And Medical Students: What Are They Thinking?, Alexandra Gomes, Gisela Butera, Terry Kind, Katherine C. Chretien

Himmelfarb Library Faculty Posters and Presentations

This poster provides a review of interim results from a qualitative study on first year medical students' attitudes and perceptions of their definition of medical professionalism in social media. Included in the study is an evaluation of changes in perspective since becoming a medical student and after participating in an E-Professionalism and Social Media instructional session.

Broadening Our Game: Strengthening E-Professionalism Among Students, Alexandra Gomes, Gisela Butera, Thomas Harrod, Laura E. Abate, Anne Linton

Himmelfarb Library Faculty Posters and Presentations

To describe the initiatives undertaken by Himmelfarb Health Sciences Library to develop curricular modules on various aspects of e-professionalism including social media, copyright, plagiarism, intellectual property, and appropriate computer use.

Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith

Masters Theses

This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that while employees generally agree …

Strengthening E-Professionalism: Discussing Social Media Dos And Don'ts With Students And Faculty, Gisela Butera, Thomas Harrod, Alexandra Gomes, Anne Linton

Himmelfarb Library Faculty Posters and Presentations

This poster presentation describes several incidents of medical professionals and students engaging in professional misconduct using social media online. It also gives advice on discussing and providing information sessions to students and faculty of health care learning institutions.