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Social and Behavioral Sciences Commons™
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- Social media (4)
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- Framing theory (3)
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Articles 31 - 60 of 83
Full-Text Articles in Social and Behavioral Sciences
Evaluating The Impact Of Defamation Judgments On Coverage Of Corruption By Kenyan Media: A Case Study Of Standard Group Plc And Nation Media Group, John Kamau Muthoni
Evaluating The Impact Of Defamation Judgments On Coverage Of Corruption By Kenyan Media: A Case Study Of Standard Group Plc And Nation Media Group, John Kamau Muthoni
Theses & Dissertations
The media in Kenya has been under much pressure to remodel the news business to attract revenue amidst technology disruption, tough regulations and defamation cases. This study set out to evaluate the impact of defamation judgments in the coverage of corruption in Kenya. It employed questionnaires and oral interviews as ways or tools of gathering data. Data was collected at two levels: interviews with editors, and questionnaires administered to journalists. Purposive sampling was used to select Nation Media Group (NMG) and Standard Group (SG) in Nairobi as the study locations and a sample of 10 editors. In addition, 242 journalists …
The Influence Of Cyberspace Regulations On The Practice Of Online Journalism In Uganda, Patience Ndinawe
The Influence Of Cyberspace Regulations On The Practice Of Online Journalism In Uganda, Patience Ndinawe
Theses & Dissertations
The study assessed how cyberspace regulations have influenced the practice of online journalism in Uganda. The study's specific objectives were: to find out journalists’ and regulators’ understanding of cyberspace regulations in Uganda, to explore ways used to regulate online journalism in Uganda, and to examine how the implementation of cyberspace regulation in Uganda has affected online journalism practice. The study used a qualitative research method and an explorative research design that involved an in-depth and extensive investigation of a specific instance. The research was conducted using a qualitative approach, with interviews and document reviews. Findings reveal that most online journalists …
Coverage Of Environmental Issues By The Kenyan Media. A Case Study Of Citizen Television, Scarlet Chebet Chemarum
Coverage Of Environmental Issues By The Kenyan Media. A Case Study Of Citizen Television, Scarlet Chebet Chemarum
Theses & Dissertations
Media worldwide has always been a strong instrument for disseminating, promoting awareness and establishing of social, economic and political agendas. There is no denying that environmental issues such as climate change are indeed on the rise worldwide, and while the media covers these environment and climate change calamities, events and news-making stories, that is as far as the story goes. That said the need for a well-informed public on environmental issues has increasingly become very crucial, especially with the growing concerns over environmental issues worldwide. Environmental issues have thus fast become an area of much interest and debate. Developed nations …
Gatekeeping Processes In Content Produced By Kenyan News Content Creators On Youtube, Judith Vereso Mwanga
Gatekeeping Processes In Content Produced By Kenyan News Content Creators On Youtube, Judith Vereso Mwanga
Theses & Dissertations
Gatekeeping is a crucial process in journalistic content production and especially news. This is because the information collected from various sources must be subjected to journalistic practices such as verification to establish authenticity before dissemination to audiences. The growing popularity of online media content and the desire to attract more followers means news content creators on YouTube could be conflicted on the key reason they are producing content for the platform. The study aimed to establish the gatekeeping process employed by Kenyan news content creators producing content on YouTube and whether decisions are in the public’s interest or lack thereof. …
Navigating The Digital World: A Study Of Parental Guidance Of Children’S Media Consumption In Kampala., Kamakune Jackline
Navigating The Digital World: A Study Of Parental Guidance Of Children’S Media Consumption In Kampala., Kamakune Jackline
Theses & Dissertations
The notion of whether children are consuming age-friendly media content has always been a subject of debate. This qualitative study aimed to explore parental guidance of pre-teenage media content on smart mobile devices in Kampala. The objectives of this study were: to establish the smart mobile devices that pre-teenage children have access to in Kampala, to establish the kind of media content pre-teenage children consume in Kampala, to establish the guidance parents provide to their pre- teenage children in regards to children’s media consumption as well as to explore what informs the decision-making concerning the choice of content the parents …
The Effects Of Social Media On Newspaper Content Distribution: A Case Study Of The Star Newspaper, Mercy Gakii Kiunga
The Effects Of Social Media On Newspaper Content Distribution: A Case Study Of The Star Newspaper, Mercy Gakii Kiunga
Theses & Dissertations
The Star newspaper is arguably the epitome of bold experimentation in the newspaper industry in Kenya. Over time, Star has evolved from a social features newspaper to a political newspaper, growing from a weekly tabloid to a daily circulation newspaper. It is now at the forefront of distributing content on social media channels, print circulation, and digital platforms. This research explored the influence of social media channels on content distribution in Star newspaper. As people use social media platforms to consume news, an increasing number of newspaper channels are turning to social media to catch users' attention. The use of …
Challenges Faced By Journalists In Digital Media Enterprises And How To Overcome Them, Robert Ndungu
Challenges Faced By Journalists In Digital Media Enterprises And How To Overcome Them, Robert Ndungu
Theses & Dissertations
This study aims to identify the challenges faced in successfully transitioning to becoming a digital journalist and the solutions to these problems in a way that creates a template or blueprint to replicate for other journalists. In chapter 1, there is the introduction and background which highlight these challenges including difficulties in having regular training about new tools and technologies. It highlights the struggle digital journalists face to understand their roles and responsibilities, especially in the context of the DME's own interpretation, the advocacy for good mental health and stress management support in the workplace and the complexities of flexible …
Assessing The Viability Of Online Content Monetisation Models Through An Evaluation Of Willingness To Pay For Metropol Tv’S News Content, Stephen Kimani Gitau
Assessing The Viability Of Online Content Monetisation Models Through An Evaluation Of Willingness To Pay For Metropol Tv’S News Content, Stephen Kimani Gitau
Theses & Dissertations
Since the advent of digital media platforms, players in the mainstream media have grappled with the challenge of increased fragmentation of platforms and audiences coupled with dwindling advertising revenues. Given the need to diversify their revenue sources in the face of shrinking advertising revenue, media houses are pushing readers towards subscription to e-papers and commercializing the content on their websites through paywalls to help generate more revenues. While there has been a shift towards subscription-based revenue models to attract new audiences and supplement advertising revenue, it is not clear whether the pay-for-content model can attract and retain audiences that are …
Application Of Lean Startup Methodology By Legacy Media Organisations In New Product Development: A Case Of Nation Media Group-Kenya, Ogolo Akoth Dorine
Application Of Lean Startup Methodology By Legacy Media Organisations In New Product Development: A Case Of Nation Media Group-Kenya, Ogolo Akoth Dorine
Theses & Dissertations
Ries (2011) and Blank (2013) documented various aspects of the Lean Startup Methodology and the principles thereof. The literature reviewed point to the need to bridge existing research gaps in the application of the principles, especially in the media industry. The main objective of this research was to establish if and how Nation Media Group - Kenya has applied the Lean Startup Methodology in product development and the effects on the company’s performance. The research was qualitative in nature, with data being collected through interviewing key informers, as well as document analysis. The study established that Nation Media Group preferred …
The Evolving Role Of The Media In Elections: Royal Media Services Use Of Technology In The Tallying Process Of The 2022 Elections, Jamila Mohamed
The Evolving Role Of The Media In Elections: Royal Media Services Use Of Technology In The Tallying Process Of The 2022 Elections, Jamila Mohamed
Theses & Dissertations
Previous elections in Kenya have raised questions about the credibility of the polls with disputes arising after results are announced. The 2017 nullification of the presidential election results by the Supreme Court pointed fingers at the electoral body, IEBC for illegalities and irregularities in the way the body conducted the elections and the tallying process. However, despite the nullification of the 2017 elections, issues of integrity of the elections rose again towards the 2022 general elections, with the citizenry turning to the media for clarity. At media industry level, editors made the decision to tally and transmit results direct from …
Monetisation Of Digital Media, Its Impact On News And Journalism, Irine Julia Majale
Monetisation Of Digital Media, Its Impact On News And Journalism, Irine Julia Majale
Theses & Dissertations
This study sought to investigate the implications monetization strategies of the digital native media houses operating in Kenya have on the quality of the journalism produced in digital newsrooms. This is prompted by the challenges experienced by media houses in generating revenue and the tremendous disruption in the media industry occasioned by technology. Digital native media houses largely depend on revenue streams built on programmatic channels and social media platforms. New entrants of tech giants have also drastically changed the media landscape as they eat into the revenue initially taken by the media players, which has posed a threat to …
Membership As A Business Model: Exploring Reader Revenue Stream For Media Organizations In Kenya, Joseph Kariuki Mwangi
Membership As A Business Model: Exploring Reader Revenue Stream For Media Organizations In Kenya, Joseph Kariuki Mwangi
Theses & Dissertations
The media landscape is facing an unprecedented crisis characterised by dwindling revenue, technological disruption, audience retention challenge, and competition from other forms of media and technology firms, with growth in digital media unable to cover the shortfall. In Kenya, the revenue crisis has morphed into the shrinking of newsrooms through massive sacking and loss of jobs, profit warnings by leading media houses and delayed payment of staff salaries. One of the main drivers of shrinking newsrooms is because of audience fragmentation and segmentation that has led to the rise of niche platforms fighting for the same revenue with mainstream media. …
Corporate Brand Equity And Firm Performance: A Case Study Of Mwananchi Communications Limited In Tanzania, Bakari S. Machumu
Corporate Brand Equity And Firm Performance: A Case Study Of Mwananchi Communications Limited In Tanzania, Bakari S. Machumu
Theses & Dissertations
This study sought to assess the relationship between corporate brand equity and firm performance, a case study of Mwananchi Communications Limited (MCL). The general objective was to establish the effects of corporate brand equity in accelerating MCL’s business performance. The study was guided by three specific objectives: To assess factors influencing the corporate brand equity of MCL in Tanzania, to determine the relationship between corporate brand equity and the performance of MCL and to develop a functional business model that will capitalise on the firm’s corporate brand equity to establish other businesses. Different studies and reports in Tanzania have demonstrated …
The Practice Of Protocol Journalism In Uganda, David Rupiny
The Practice Of Protocol Journalism In Uganda, David Rupiny
Theses & Dissertations
Rigorous and good journalism plays a key role in society by serving the public good hence it is critical to not only appreciate journalistic products like news-stories but also understand their actual production process. This study analyses the extent of the practice of protocol journalism in Uganda and its link to news production by online news media organisations (ONMOs). The study uses content analysis to examine the extent to which news stories are reproduced from information subsidies or content provided by news sources. It concludes that the practice of protocol journalism and the resultant news stories wholly or substantially reproduced …
Factors Contributing To Non-Compliance With Media Regulations Among Tv Operators In Kampala, Uganda, Moses Kasajja Ateng
Factors Contributing To Non-Compliance With Media Regulations Among Tv Operators In Kampala, Uganda, Moses Kasajja Ateng
Theses & Dissertations
This study investigates factors contributing to non-compliance among TV operators towards media regulation as per the 2013 Uganda Communications Commission ACT using the Theory of Planned Behaviour (TPB). In-depth interviews were conducted with TV owners, legal officers, academia, broadcast engineers, managers, business development managers and content producers to establish the factors contributing to non-compliance. The findings show that attitude, subjective norms and perceived behavioural control influence the behaviour of non-compliance. The results will help TV operators and regulator to understand the critical factors that influence non-compliance with media standards among TV operators and there are recommendations to help them improve …
The Inclusion Of Medical And Health Experts In The Coverage Of Covid-19 In Print Media In Kenya, Sarah Okuoro
The Inclusion Of Medical And Health Experts In The Coverage Of Covid-19 In Print Media In Kenya, Sarah Okuoro
Theses & Dissertations
When the first cases of coronavirus infection emerged in Kenya, the focus of print media moved to cover COVID-19 pandemic stories. This study aimed to analyze the extent to which medical experts were included in the reporting since patient zero was diagnosed in Kenya. Specifically, the study sought to identify the sourcing methods adopted by mainstream print media, analyse the incorporation of health and medical experts and examine the nature of information given by health and medical experts in the coverage of COVID-19 stories in the first one year since the diagnosis of patient zero in Kenya. The study adopted …
Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge
Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge
Theses & Dissertations
Digital native media platforms have grown and amassed massive audiences and readership online. Despite the audience growth, they have been experiencing challenges in monetizing and generating revenues. The objectives of the study were: (a) to establish monetization opportunities for digital native media houses, given their growing online audience numbers, (b) to determine strategies deployed by digital native media to help them monetize online content given the high numbers on the digital platforms, and (c) to establish challenges digital native media are facing in leveraging the online audiences and monetizing the content. The study adopted a qualitative research approach and employed …
The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko
The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko
Theses & Dissertations
Deployment of Artificial Intelligence (AI) in newsrooms is gaining prominence across the world, with the technology being used to enhance the processes of news gathering, packaging, and distribution. The objectives of this study were to: explore the extent of use of AI in newsrooms in Kenya, determine the factors driving the adoption of AI or lack of it, and identify the challenges and opportunities presented by the adoption of AI in newsrooms in Kenya. The study was guided by the theory of disruptive innovation, the technology acceptance model, and the domestication of technology theory. Qualitative research approach and the exploratory …
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
Theses & Dissertations
Social media started as a social meeting point where users met to socialize, network and connect. The earliest users of social media applications were millennials and with time they became addicts and spent a lot of time online. The study aimed to identify the social media applications Kenyan Millennials use to consume news, what motivates them to use the applications, the gratification they get and amount of time they spend on news on social media. The study was carried out at the National Employment Authority headquarters in Kasarani Sub-County. The study targeted all walk-ins to the office for a period …
Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer
Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer
Theses & Dissertations
There has been an ongoing debate in Kenyan newsrooms on whether or not to retain the comment section on news websites in the wake of Social Media Networks which allow the media to still get user feedback devoid of any liability of unregulated third-party comments. This study set to establish the role and influence user comments have on editorial processes as well as explain what value media houses that have retained the comment section are receiving. Using methodological triangulation, this study analysed the nature of user comments, how comments influence editorial processes and the value the three media houses with …
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Theses & Dissertations
The purpose of the study is to assess how media houses in Kenya are using social media to diffuse their news content and build loyal audiences in a competitive media environment. It uses two media houses, the Nation Media Group and Royal Media Services as case studies. The study aimed at attaining four specific objectives: to examine how social media platforms, facilitate diffusion of news content in media houses in Kenya; to examine whether sharing of news on social media lead to growth of digital audiences; to examine the strategies legacy media stations in Kenya, use to disseminate news content …
News Processes, Opportunities And Challenges In Converged Kenyan Newsrooms: A Case Study Of Standard Group Plc, Agnes Aineah
News Processes, Opportunities And Challenges In Converged Kenyan Newsrooms: A Case Study Of Standard Group Plc, Agnes Aineah
Theses & Dissertations
Convergence is not a new concept in Kenya’s media industry. Legacy media organizations in Kenya have relaunched several times in an attempt to integrate their newsroom operations and to create digitally fronted newsrooms. This study explores the news processes that converged newsrooms have put in place to support the integration of previously distinct media operations and the opportunities and challenges inherent in converged newsrooms in Kenya. It is a case study of Standard Group PLC which fully converged its newsroom operations in April 2021 after having undergone several convergence attempts “with little success” (Vaseling, 2021). This study was guided by …
Monetising Digital Content: Lessons From Nation Media Group, Augustine Kipkosgei Sang
Monetising Digital Content: Lessons From Nation Media Group, Augustine Kipkosgei Sang
Theses & Dissertations
The advent of digital media has seen legacy news organisations record a decline in revenue as audiences shifted online, where access to information was relatively cheaper and more convenient. Newspaper circulation plummeted, and so did their revenue as advertisers followed the audiences online, where the media were abundant and could pay less. Media houses switched focus to digital after traditional models were disrupted, the intention being to use digital to plug the losses in legacy platforms. Within this tenet, this study sought to determine the lessons learned by legacy media in Kenya and identify the critical success factors in the …
"You All Look Like @Wolfiecindy:" The Homogeny Of Facial Self-Presentation Among Female Instagram Users, Kelly Mcginty
"You All Look Like @Wolfiecindy:" The Homogeny Of Facial Self-Presentation Among Female Instagram Users, Kelly Mcginty
Theses & Dissertations
The emergence of a single facial aesthetic among professionally beautiful women on Instagram has popularized and idealized a specific look (i.e., Instagram Face) within a generation of young women and has normalized nonsurgical interventions and the use of photo editing in order to achieve it. It is the face of Kim Kardashian West, Kylie Jenner, Emily Ratajkowski, Bella Hadid, and many other women who are considered attractive and who have large followings on the social platform. Through data collected by a quantitative content analysis, this thesis investigates how these women all look astoundingly the same, with uniformly high and contoured …
Coverage Of Climate Change Issues In Kenyan Print Media: A Case Of Daily Nation And Standard Newspapers, Esther Wanja Mungai
Coverage Of Climate Change Issues In Kenyan Print Media: A Case Of Daily Nation And Standard Newspapers, Esther Wanja Mungai
Theses & Dissertations
Climate change is an issue of public interest and given the adverse effects of climate change, concerted efforts are imperative as different stakeholders work on solutions. The media with its power to set and build agenda is very critical, especially in its coverage of climate change. This study sought to analyse the extent to which climate change stories are given prominence, the nature of climate change stories, and drivers of climate change stories in The Daily Nation and The Standard between 2018 and 2019. The study was anchored on the agenda setting theory to examine prominence accorded to climate change …
News Media Framing Of Femicide: An Analysis Of Kenyan Newspapers’ Reports On The Killing Of Two Women, Rose Wangui Ng'ang'a
News Media Framing Of Femicide: An Analysis Of Kenyan Newspapers’ Reports On The Killing Of Two Women, Rose Wangui Ng'ang'a
Theses & Dissertations
The Kenyan media has brought to the limelight disturbing issues of women who are murdered as a result of intimate partner violence. However, the framing of the femicide stories has brought about different perspectives in their interpretation, deeming the victims responsible for murder by blaming them. The framing justifies the actions taken by the perpetrators in committing murder. It is therefore against this background that the study focused on analyzing the frames used by the Kenyan media in covering homicide. The objectives that guided the study included; (i) to examine the major frames in the coverage of femicide by Kenyan …
Viability Of Free Newspapers In The Kenyan Market: A Case Of The People Daily, Veronica Wambui Mwangi
Viability Of Free Newspapers In The Kenyan Market: A Case Of The People Daily, Veronica Wambui Mwangi
Theses & Dissertations
This study sought to establish the viability of free newspapers in the Kenyan market, using the case of The People Daily. The research objectives of this study were: (i) to establish the management strategy behind The People Daily’s conversion into a free newspaper; (ii) to determine the relationship between advertising revenue and The People Daily’s viability as a news media outlet; (iii) to assess financial sustainability of The People Daily as a free newspaper; and (iv) to establish the quality control measures that The People Daily has put in place to promote quality journalism. This study was based on the …
Drought And Food Security In Kenya: Content Analysis Of The Nation And The Standard Newspapers 2018-2019, Mark Simiyu Namaswa
Drought And Food Security In Kenya: Content Analysis Of The Nation And The Standard Newspapers 2018-2019, Mark Simiyu Namaswa
Theses & Dissertations
The study is motivated by repetitive cycles of drought and food security crises in Kenya where there seems to be no solution in dealing with cyclic but erratic weather patterns. The study focused on examining patterns of coverage and prominence of drought and food security stories in two major Kenyan newspapers, The Nation and The Standard and if these trends were event-driven or influenced by among other factors, politics or alters by humanitarian organizations or the scientific community. This study sought to explore media coverage of drought and food security in Kenya over the entire year 2018 and year 2019. …
Exploring The Effects Of Digital Disruption On Radio Revenues Among Urban Radio Stations In Kenya, Baron Khamadi Shitemi
Exploring The Effects Of Digital Disruption On Radio Revenues Among Urban Radio Stations In Kenya, Baron Khamadi Shitemi
Theses & Dissertations
This study sought to investigate the effects of digital disruption on radio revenues among urban radio stations in Kenya. The specific objectives of the study were: (i) to explore the trends in radio revenues in a competitive media environment in Kenya; (ii) to examine how radio revenues have been affected by digital disruption; and (iii) to establish new revenue generation strategies adopted by radio stations in Kenya today. The study adopted qualitative approach and employed exploratory research design. Four radio stations in the country were the sample size; Capital FM, Radio Citizen, KBC Radio and Spice FM, where editors, station …
Viability Of Digital Subscription In Uganda: An Analysis Of Chimpreports’ Paywall, Alex Taremwa Mr
Viability Of Digital Subscription In Uganda: An Analysis Of Chimpreports’ Paywall, Alex Taremwa Mr
Theses & Dissertations
Digital Media in Uganda is experimenting with subscription-based models as an alternative to the traditional advertising model and as a recovery plan from the effects of COVID-19. The objectives for this study were: to identify critical success factors for subscription-based models in digital media platforms, to analyse audience consumption habits vis-a-vis payment for digital content on ChimpsReports, to establish the effect of paywalls on the financial bottom-line of ChimpReports, and to establish the barriers to subscription uptake among digital media in Uganda. The theoretical framework adopted the political economy of the media and the disruption of innovations theories to investigate …