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Social and Behavioral Sciences Commons™
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- Social media (4)
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Articles 1 - 30 of 83
Full-Text Articles in Social and Behavioral Sciences
Factors Affecting Retention Of Journalists At Etop Radio In Soroti City, Eastern Uganda., Joseph Akiiso
Factors Affecting Retention Of Journalists At Etop Radio In Soroti City, Eastern Uganda., Joseph Akiiso
Theses & Dissertations
This research investigates the factors affecting journalist retention at ETOP Radio, located in Soroti City, Eastern Uganda. Through a descriptive survey design, the study employs questionnaires and interviews to achieve its objectives. These objectives include analyzing factors leading to the turnover of talented journalists, exploring contributors to staff retention, and assessing and recommending strategies to boost staff retention within the ETOP Radio Human Resource Department. The findings reveal that a majority of journalists at ETOP Radio plan to continue their tenure, indicating a moderate level of employee satisfaction. The study further identifies strengths such as effective two-way communication, fostering a …
An Analysis Of The Use Of Whatsapp In The News-Making Process: A Case Of Bbc Africa., Maureen Nasimiyu Nyukuri
An Analysis Of The Use Of Whatsapp In The News-Making Process: A Case Of Bbc Africa., Maureen Nasimiyu Nyukuri
Theses & Dissertations
No abstract provided.
Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara
Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara
Theses & Dissertations
In a world with social media outlets that are quick on the mark when it comes to breaking news, it is no longer the journalist’s job to be the first or the fastest to break news. That has been disrupted already. What audiences need now more than ever before is confirmation, understanding and analysis of what the news means to them, and how it will affect their lives. What they are looking for is an understanding of the genesis of an event, its progression up until the point the story broke, and why it should matter to them. The study …
An Analysis Of The Contribution Of Industrial Attachment In Journalism Training In Kenya: Challenges And Opportunities For An Effective Framework, Yusuf Ali Lakicha
An Analysis Of The Contribution Of Industrial Attachment In Journalism Training In Kenya: Challenges And Opportunities For An Effective Framework, Yusuf Ali Lakicha
Theses & Dissertations
In Journalism Schools, industrial attachment is an integral part of media education, offering students valuable opportunities to apply theoretical knowledge in real-world settings and gain practical skills necessary for successful careers in the media industry. It is an essential part of an academic programme where students augment the practical skills learnt in school in an actual work environment. This study examined the contribution of industrial attachment in journalism, with a focus on arguably Kenya’s leading media organization, Royal Media Services, which has three television stations and 12 radio stations. The objective of the study was to assess the structure of …
Digital Transformation In A Legacy Media House: A Case Study Of Nation Media Group’S Tag Brand Studio, Sheila Adam
Digital Transformation In A Legacy Media House: A Case Study Of Nation Media Group’S Tag Brand Studio, Sheila Adam
Theses & Dissertations
Media organizations in Kenya face significant obstacles, with the major ones being financial limitations and technological disruptions. Consequently, these challenges have necessitated the adoption of digital transformation as a means for media houses to sustain their operations and maintain their relevance in the eyes of their audience. Organizations around the world have opted to establish in-house brand studios or agencies to provide creative services and support their branding and marketing efforts by carrying out tasks typically handled by external agencies. Nation Media Group established Tag Brand Studio, an in-house digital marketing agency that develops and implements long-term digital marketing strategies …
Analysis Of Media Convergence At Vision Group Uganda, Semei Wessaali
Analysis Of Media Convergence At Vision Group Uganda, Semei Wessaali
Theses & Dissertations
This research delves into the phenomenon of media convergence within Vision Group, concentrating on key factors influencing its implementation. Employing a cross-sectional approach, the study employs both quantitative and qualitative methods to collect data from Vision Group staff and audiences. The primary objectives include assessing staff perceptions of content quality post-convergence, examining the organizational response to convergence, and scrutinizing audience consumption patterns. The results demonstrate a notable enhancement in content quality, with journalists in a converged system exhibiting improved output. Positive outcomes are also attributed to organizational and cultural changes that support convergence, including staff training, promotion of collaborations, and …
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata
Theses & Dissertations
The global media industry, shaped by technological advancements, is facing existential challenges and Nation Media Group Uganda, like its industry counterparts, continues to grapple with declining circulation, viewership, and advertising revenues. These hardships test NMGU's sustainability, pushing the exploration of new digital revenue streams. Paywalls, initially slow globally, prompting a quest for alternative models, notably a hybrid e-commerce portal, prompting this research. To evaluate NMGU's potential hybrid e-commerce venture, the researcher gauged public interest and vendor/service provider willingness using quantitative methods. Out of 102 distributed questionnaires, an 83% response rate yielded 85 valuable insights, forming the primary dataset for analysis. …
The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia
The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia
Theses & Dissertations
This study about niche marketing for a radio operator in Uganda, CBS FM, is set in the context of an altered media landscape in which shifting fortunes and emergent opportunities present the need for new product development, spurred in part by the pressures of balancing the interests of a multiplicity of stakeholders, whose needs outpace the station’s broadcasting and revenue-generating capacity. Faced with intense competition, a disruptive set of new media operations, as well as an aggressive buyer’s market, CBS FM must now consider tapping into the capabilities availed by technology, to serve its clientele better. The first chapter explores …
Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa
Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa
Theses & Dissertations
This study provides an analysis of the current state of artificial intelligence adoption in two privately funded print media houses in Uganda: The Observer and Daily Monitor." The integration of Artificial Intelligence (AI) into journalism has been touted as a transformative force with several advantages and disadvantages, including improvements in workflow efficiency, content accuracy, and audience engagement. Despite this potential, the adoption of AI in Ugandan print journalism has been slow, due to challenges such as limited access to technological resources and a lack of AI literacy among journalists. Using the Technology Acceptance Model as a guiding framework, the study …
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Theses & Dissertations
The rapid growth of over-the-top (OTT) platforms has revolutionized the way video content is marketed and consumed and provided a unique opportunity for Kenyan content creators to showcase their creative storytelling work to a global audience. However, the lack of bankable/effective monetization strategies poses significant hurdles for local producers; this is largely due to the various ways in which the content is consumed and the variations of the same content on internet-enabled platforms that are linked to the OTT platforms such as mobile and online platforms linked to the streaming services. Accordingly, the objective of this capstone project is to …
Universities As Innovation Hubs For Television Stations In Uganda., Imokola John Baptist
Universities As Innovation Hubs For Television Stations In Uganda., Imokola John Baptist
Theses & Dissertations
Television in Uganda continues to struggle to deal with changes in the industry, which has ultimately led to the closure or restructuring of many organizations. Many of those that remain are also struggling to survive in the market. For them to remain successful and viable, they need to constantly innovate to deal with these changes, as well as satisfy the needs of their audience. Innovation, however, is expensive in terms of time, finances and human resources. This study set out to examine the possibilities of using journalism schools in universities as innovation hubs for the television industry. The study was …
An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda., James Munyaneza
An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda., James Munyaneza
Theses & Dissertations
Many scholars have investigated the impact of digital technologies on journalism ethics, citing falling ethical standards and urging the protection of the basic tenets of journalism. YouTube has emerged as a major conduit of information, thereby helping democratise content. But scholars like Ward have wondered if the old journalistic ideals of objectivity and editorial independence apply to citizen journalists as much. Indeed, Hulin attempted to draw a line between journalists and other online content producers, noting that journalists retain a major responsibility in the promotion of democracy. Democracy, he argues, still needs professional journalists. As such, media outlets need to …
An Assessment Of High-Performance Work System On The Survival Of The Print Media In Tanzania, Frank Sanga
An Assessment Of High-Performance Work System On The Survival Of The Print Media In Tanzania, Frank Sanga
Theses & Dissertations
This study assessed the high-performance work system (HPWS) on the survival of print media in Tanzania. The study was guided by three specific objectives namely; (i) to assess the extent to which the high-performance work system is practised in Mwananchi and Nipashe newsrooms, (ii) to assess the correlation between the high-performance work system and the performance of Mwananchi and Nipashe newspapers, and (iii) to examine challenges of practicing HPWS in Mwananchi and Nipashe newspapers. The study was based on qualitative research approach. This approach was applied for the purpose of getting in-depth information from the sample of 24 respondents from …
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi
Theses & Dissertations
This study seeks to investigate how news organisations can tap into the interactivity, convenience and fast speeds of the social, multi-media networking site WhatsApp to aid in both news gathering and processing, as well as convergence. It is prompted by the fact that Kenyan media are at a crossroads. As they transition from analogue technologies, they are faced with the dilemma of choosing which new habits and processes to adopt. To make matters worse, even before they settle on the right technology, they are being forced to adopt the concept of convergence, where the various print, audio, and visual platforms …
Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji
Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji
Theses & Dissertations
The growing popularity of cryptocurrencies such as Bitcoin, blockchain, and Web 3.0, has sparked interest not only among industrialized nations but also among the African continent. The widespread adoption of cryptocurrencies in Africa can be attributed to several drivers, including high rates of mobile phone and internet penetration. Blockchain technology has the potential to increase efficiency and reduce transaction costs, contributing to the growth of cryptocurrencies on the continent. This sought to examine the impact of media on the adoption of cryptocurrencies in Africa. The research focused on how media frames events and issues, and how it influences people's thoughts, …
Television Coverage Of Women Politicians In The Run-Up To The 2022 General Elections In Kenya, Ivey Seleon Koin
Television Coverage Of Women Politicians In The Run-Up To The 2022 General Elections In Kenya, Ivey Seleon Koin
Theses & Dissertations
Media visibility is a crucial component for people seeking political mileage or people vying for electoral seats. To win the hearts of voters, a politician must embrace the media and the visibility that comes with it since the electorate tends to believe what the media highlights which in turn influences the decisions they make. Women leadership and women in politics are highly contested phenomena in Kenya and with it comes challenges especially considering the patriarchal nature of Kenyan politics. Using directed content analysis, this study sought to analyse media coverage of women politicians, the framing of women politicians and issued …
Transmedia Journalism And Financial Sustainability In Uganda’S Legacy Media, Yonah Ahabwe Nkirirehi
Transmedia Journalism And Financial Sustainability In Uganda’S Legacy Media, Yonah Ahabwe Nkirirehi
Theses & Dissertations
The media world over continues to ponder over the most viable business models to sustain their business considering the effect disruption has had on their revenues as a media, but most importantly maintain their relevancy as a profession. As a result, media houses continue to make management moves in response to the disruption, and part of those is transmedia journalism. This study is set to analyse the adoption of transmedia journalism by Ugandan legacy media houses in the effect to address revenue challenges, the quality of journalistic content produced by these media houses, and their financial viability. Using a survey …
A Study To Investigate The Uptake Of Digital Technology In Ruben Fm Radio Station, Nahashon Shisia Wasilwa
A Study To Investigate The Uptake Of Digital Technology In Ruben Fm Radio Station, Nahashon Shisia Wasilwa
Theses & Dissertations
Having realized the potential of digital technologies, radio stations in Kenya have embraced technology to improve “interactivity with their listeners”. However, the extent to which digital technologies are used at radio stations and existing challenges and opportunities in uptake is yet to be established. The research's primary goal was to investigate technology uptake in Ruben FM radio stations. Specifically, the study sought to examine the extent of use of the existing digital technologies in Ruben FM radio station, explore other digital technology opportunities for uptake in Ruben FM radio station and establish challenges facing digital technology uptake in Ruben FM …
How Climate Change Advocacy By Ngos In Kenya Is Covered By The Media, Victor Anyura Oluoch
How Climate Change Advocacy By Ngos In Kenya Is Covered By The Media, Victor Anyura Oluoch
Theses & Dissertations
The world is dealing with the effects of climate change, and the threats appear more menacing in developing countries like Kenya. The case for dealing with the effects of climate change is made more significant because Kenya’s economy largely depends on natural resources such as agriculture, tourism and energy to support its growing population. These challenges require the concerted efforts of various stakeholders to bring about meaningful solutions. With its power to set and influence agendas, the media is crucial, and so are environmental NGOs working with various communities to develop solutions. In this environment, NGOs and the news media …
Implementation Of New Vision’S Digital Strategy: Analysis Of The Website, E-Paper, And Social Media Platforms, Obonyo Frank Nyanjeye
Implementation Of New Vision’S Digital Strategy: Analysis Of The Website, E-Paper, And Social Media Platforms, Obonyo Frank Nyanjeye
Theses & Dissertations
There is an increased shift from traditional to digital media operations in Africa. The general objective of this study was to analyse the adoption and implementation of the digital strategy of the New Vision with a focus on the challenges and opportunities to help understand the shift from traditional to digital media. This study investigated the implementation of New Vision’s digital strategy, focusing on the website, e-paper and social media platforms. The study employed an in-depth interview guide for data collection: The collected data was transcribed and organized following the research questions. The data was reviewed and explored deductively, then …
Examining The Adoption Of Mobile Journalism In Uganda’S Newsrooms: A Case Of Nbs Tv And Ntv, Eve Masawi
Examining The Adoption Of Mobile Journalism In Uganda’S Newsrooms: A Case Of Nbs Tv And Ntv, Eve Masawi
Theses & Dissertations
Mobile journalism has increasingly become popular in television newsrooms due to the burgeoning number of audiences using mobile devices and social media. Scholarship in mobile journalism has analyzed news gathering, production and dissemination and content production for mobile users. However, no studies focus on adopting mobile journalism within Uganda’s newsrooms. This study aimed to examine the adoption of mobile journalism in newsrooms in Uganda using the case study of NBS TV and NTV newsrooms. The study employed diffusion of innovation and adopted a mixed methods research approach and case study design, employing survey (N=109) and in-depth interviews (N=12) as data …
An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Galgallo Duba Fayo
An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Galgallo Duba Fayo
Theses & Dissertations
This study explored how the Kenyan Print Media covers far-flung counties, with a case study of Marsabit, Turkana and Mandera counties. The following research objectives guided the study: (i) To analyse the prominence of Marsabit, Turkana and Mandera Counties issues by the Daily Nation and The Standard (ii) To determine the frames that the Daily Nation used and The Standard in coverage of issues from far-flung counties and (iii) To analyse the extent to which stories from the three counties published by the publications draw from local sources and realities. The two newspapers were selected from the population of 44 …
The Acquisition Of Knowledge And Practical Skills By Freelance Media Practitioners In The Digital Era, Loyce Achieng’ Odhiambo
The Acquisition Of Knowledge And Practical Skills By Freelance Media Practitioners In The Digital Era, Loyce Achieng’ Odhiambo
Theses & Dissertations
This study sought to understand how freelance media practitioners are acquiring knowledge and practical skills for the different newsrooms they produce content for in the current digital world, a time when there are dynamic technological trends and an audience that is not only changing but also creating news and media content. The study was based on the Skill Acquisition Theory, which describes how people progress in learning a variety of skills, from beginner to advanced proficiency. The study employed quantitative and qualitative methods by use of questionnaires and interview guides. Data emanating from the questionnaires were analysed using SPSS and …
Uses And Gratifications Of Sensationalised Content On The Digital Native News Websites In Kenya, Lynet Igadwah
Uses And Gratifications Of Sensationalised Content On The Digital Native News Websites In Kenya, Lynet Igadwah
Theses & Dissertations
The changing media landscape in a digital era has led to increased competition between legacy and new media as the clamour for audience attention takes centre stage. As more people move to access their news online, online-only journalistic brands, otherwise known as digital native news websites, are giving mainstream media a run for their money. These sites are tapping more on internet penetration and digital technologies to drive traffic to their sites particularly using social media as a window. These digital native sites are typically big on photos, bear flashy and bold headlines and are more entertainment-focused, emphasising attracting eyeballs …
Newsroom Convergence And Journalists Productivity: A Case Of Nation Media Group Uganda, Desire Ruth
Newsroom Convergence And Journalists Productivity: A Case Of Nation Media Group Uganda, Desire Ruth
Theses & Dissertations
As the world increasingly digitizes, the media industry has not been spared, and one such manifestation has been through media convergence. With the advent of convergence, the operations of media organisations have been disrupted with various ramifications on the media industry. One of the areas which has been affected by media convergence is journalists’ productivity. Drawing from various scholarly texts, media publications, observations and interviews this study explored the impact of convergence on journalists’ productivity at Nation Media Group Uganda, which fully converged its operations in 2017. The study is hinged on two theories; Media convergence theory and disruptive innovation …
The Changing Ecology Of News: The Impact Of Social Networking Sites On The Production Of News And The Gatekeeping Role Of Legacy Media Editors, Derrick Oluoch
The Changing Ecology Of News: The Impact Of Social Networking Sites On The Production Of News And The Gatekeeping Role Of Legacy Media Editors, Derrick Oluoch
Theses & Dissertations
The media landscape is changing, especially as more and more media audiences embrace social networking sites and consume their news content from social networking sites. Even as media organizations grapple with declining operations due to their traditional models of operation, media editors face a myriad of challenges, including competing with citizen journalism as they push to maintain and retain their journalistic duty of gatekeeping. In the face of the changing ecology of news, this study sought to establish the impact of social networking sites on the production of news and on the gatekeeping role of legacy media editors. The objectives …
Print Media Coverage Of Politicians With Active Economic Crime Cases In Kenya: A Case Of Daily Nation And The Standard Newspapers, Donald Magomere Nyonje
Print Media Coverage Of Politicians With Active Economic Crime Cases In Kenya: A Case Of Daily Nation And The Standard Newspapers, Donald Magomere Nyonje
Theses & Dissertations
In the run-up to the 2022 general elections in Kenya, there was a general concern about political candidates vying for elective seats with active economic crimes cases. This study set to establish print media’s coverage of politicians with active economic crimes, analyse the framing of political candidates with active economic crime cases and identify factors that influence the framing of these political candidates during the electioneering period. Anchored on the framing theory, the first and second phases of the project entail content analysis, during which the data gathered was coded, analysed, and presented using tables. The third phase incorporated in-depth …
Ruben Fm And Its Involvement In Socio-Economic Challenges Of Mukuru Kwa Ruben Slums Of Nairobi, Henix Obuchunju
Ruben Fm And Its Involvement In Socio-Economic Challenges Of Mukuru Kwa Ruben Slums Of Nairobi, Henix Obuchunju
Theses & Dissertations
vii ABSTRACT Slums are a reflection of underdeveloped and marginalisation. It is so yet the traditional watchdog genre of journalism and the commercial press are both as old as the slums themselves. Past studies show that community radios are struggling with feedback. As such they are yet to assess their value to the world. This study sought to assess the impact of the Mukuru kwa Ruben-based Ruben FM in addressing the socio- economic needs of its listeners; and whether it is advancing the tenets of Solutions Journalism practice. That is; coverage of solutions rather than the problems. The study relied …
Moi’S Legacy – Remembrance Or Mis-Remembrance? Four Kenyan Dailies’ Coverage Of Late President Moi Following His Demise On February 4, 2020, Dennis Oduor Ogongo
Moi’S Legacy – Remembrance Or Mis-Remembrance? Four Kenyan Dailies’ Coverage Of Late President Moi Following His Demise On February 4, 2020, Dennis Oduor Ogongo
Theses & Dissertations
When Kenya’s second and longest-serving President died on February 4, 2020, four local dailies Daily Nation, The Standard, People Daily and The Star were dominated by stories around his legacy. This was because Moi was the longest-serving President in Kenya, having been in power for 24 years, unprecedented. His tenure in power was marred with various controversial events, including an attempted coup, a single-party state, amongst many other events that have had a significant impact in Kenya’s history, making his death an event of interest to reevaluate his legacy. This study aimed to analyze the dominant thematic narratives in the …
Analysis Of Kenya’S Print Media Framing Of The Dusit D2 Terror Suspects, Ibrahim Galgalo Bocha
Analysis Of Kenya’S Print Media Framing Of The Dusit D2 Terror Suspects, Ibrahim Galgalo Bocha
Theses & Dissertations
The reporting of Terror Incidents (TIs) by the media in Kenya started when the first case was reported under the reign of President Jomo Kenyatta (1963-1978), with the first incident reported in 1980, when Palestinian militants staged an attack at Norfolk Hotel on New Year’s eve. Whereas the media has had to balance covering TIs in a timely, factual and objective manner, journalists also need to frame their narratives to reflect the event's social, economic and psychological dimensions. They strive to avoid sensationalism, bias and a presentation of facts that could be seen to fan militants’ propaganda. This study aimed …