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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Media In The Church, Derick Ray Mckinney
Social Media In The Church, Derick Ray Mckinney
Graduate Theses and Dissertations
This thesis project examines the effectiveness of social media in the church. Sites like Facebook, Twitter, Instagram, and YouTube have the potential to shape the way the world communicates. Many churches have even begun utilizing social media in their ministry efforts. They publicize, pray, encourage, and promote events, all using social media. This paper argues that Bible believing churches can effectively use social media to communicate to their members by announcing upcoming events, sharing audience specific information, and knowing the best time to post on these sites. This project shows a social media strategy implemented into New Heights Church in …
Marketing Post-Feminism Through Social Media: Fan Identification And Fashion On Pretty Little Liars, Anna Donatelle
Marketing Post-Feminism Through Social Media: Fan Identification And Fashion On Pretty Little Liars, Anna Donatelle
Theses and Dissertations
Television shows targeted to a young, female audience often depict post-feminist themes such as self-sexualization, self-branding, consumerism, female empowerment through the body, and the "good" girl. This thesis focuses on the ABC Family hit series Pretty Little Liars as an example of the ways in which television shows promote these post-feminist ideologies. I argue that as the network has branded itself as the place for millennial programming; it has used digital platforms to make Pretty Little Liars a one-stop-shop for young women to learn about beauty and femininity. Relatedly, this project analyzes the ways in which young women construct their …
Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola
Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola
Journalism
This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …
How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson
How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson
Journalism
The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Communication Studies
Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …
Trust, Credibility And Authenticity: Race And Its Effect On Audience Perceptions Of News Information From Traditional And Alternative Sources, Sadaf R. Ali
Wayne State University Dissertations
The purpose of this study is to investigate audience perceptions of trust, credibility and authenticity in news information coming from traditional and social media sources, especially focused on how securitization amplifies the effects of news frames regarding race and culture. Research in race and media suggests that citizens of nations who look like the "other" will be framed differently than those of nations that look like "us." The study examines the effects of securitization and how exceptionalism coupled with framing can create an atmosphere where American culture has become securitized, in particular the ways in which multiculturalism due to increased …