Social and Behavioral Sciences Commons^™

Innovation Among Georgian Journalism Educators: A Network Analysis Perspective, Ana Keshelashvili

Theses and Dissertations

Rapid developments in technology in recent years have disrupted the media’s traditional role as a main informer for citizens. The changes have challenged journalism educators worldwide, pushing them to innovate and experiment. One purpose of this dissertation is to examine adoption of innovations by journalism educators in Georgia, a small post-Soviet country with partly free media and lack of professional outlets, that has been and still is a beneficiary of Western aid for media development. Employing innovation diffusion theory and the network analysis perspective, this dissertation uses a census of journalism educators and journalism program leaders in Georgia to understand …

Conflicted Union: Culture, Economics And European Union Media Policy, Daphney Pernola Barr

Theses and Dissertations

The constant tension between internal market development and cultural preservation remain within European Union audiovisual media services regulatory policy. While market harmonization and liberalization are key to developing a formidable European media market, the preservation of and promotion of ‘European-ness’ depends upon the protection of cultural diversity, a necessity for a confederation of 27 sovereign nation-states with distinct cultures and languages. It may not currently be possible to reconcile the intrinsic duality of audiovisual media through EU regulatory policy mechanisms. However, a regulatory policy clearly that addresses the potential of cultural harmonization/economic liberalization conflict, that explicitly connects the EU’s audiovisual …

Contemporary U.S. Expatriate Artists In San Miguel De Allende, Mexico: Challenges Of Transnationalism And Acculturation, Andrés Gamón

Theses & Dissertations

The purpose of this interpretive qualitative study was to explore the transnational lives of contemporary U.S. expatriate artists living in San Miguel de Allende, a colonial town in the state of Guanajuato, Mexico, and the effect that location and the acculturation process have in their artistic production. The focus of this study was on U.S. expatriate artists living in San Miguel de Allende and how their transnational lifestyle influenced their artistic production, their integration into the local community, and their relationship with other Mexican and international artists living in San Miguel de Allende. Two research questions structured this qualitative study: …

The Use Of Experiential Marketing In The Wine Industry Of Paso Robles Wine Country To Build Brand And Educate Wine Buyers, Caitlin Moore

Journalism

The Paso Robles Wine Country Alliance hosted a buyer’s retreat November 2-4, 2014. The buyer’s retreat consisted of business/restaurant owners coming to Paso Robles for three days of seminars, tastings, tours, etc. about the wine industry in Paso Robles. The hope from this retreat was that the guests would end up buying Paso Robles wine, ultimately helping to brand the wine industry of Paso Robles.

"So, Are We Good?" The Emerging Sensitive New Man Movement In The Boys' Club Of Stand-Up Comedy, Stephen Kohlmann

Theses and Dissertations

This thesis discusses the emerging new man comedic persona in contemporary stand-up comedy. The new man comedian eschews the hypermasculine and heteronormative traits that were common among male stand-up comedians during the boom era (1980s-1990s). The new trend of a feminized and feminist comedic persona will be analyzed through case studies of two comedians: Louis C.K. and Marc Maron. Their comedic personae transcend their on-stage comedic routines and are augmented through transmedia texts. In the case of Louis C.K., he challenges the audience's perception of his persona through his semi-autobiographical and sometimes surrealistic television series, Louie. Maron's comedic persona is …

Social Media In The Church, Derick Ray Mckinney

Graduate Theses and Dissertations

This thesis project examines the effectiveness of social media in the church. Sites like Facebook, Twitter, Instagram, and YouTube have the potential to shape the way the world communicates. Many churches have even begun utilizing social media in their ministry efforts. They publicize, pray, encourage, and promote events, all using social media. This paper argues that Bible believing churches can effectively use social media to communicate to their members by announcing upcoming events, sharing audience specific information, and knowing the best time to post on these sites. This project shows a social media strategy implemented into New Heights Church in …

"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher

Communication Studies

No abstract provided.

The (Not So) New Normal: A Queer Critique Of Lgbt Characters And Themes In Primetime Network Television Situational Comedies, Robert Dallas Byrd Jr.

Dissertations

This analysis of primetime situational comedies feature LGBTQ characters argues that through heteronormative and homonormative constructions of sexuality, race, gender, and class, many LGBTQ people are rendered invisible in the mainstream. Through discourse analysis, the study describes how these programs work to normalize gay and lesbian identity, which then resembles the dominant heterosexuality, aiding in the advancement of white, middle class gays, who privatize sexuality and mimic dominant conventions of gender, race, sexuality, and class in the public sphere. This research is important in understanding the American public’s most recent shifts in public opinion on issues of marriage equality and …

Mind & Matter: The Discursive Construction Of The Iphone In Apple's Advertising, Nicholas Stratton

Theses and Dissertations

The widespread adoption of smartphone technology in the contemporary United States requires critical reflection on its role within society. This thesis compares the way Apple's television advertising discourse, from 2007 to 2011, frames the iPhone to consumers with the way Apple's iAd promotional material frames the iPhone to advertisers, and considers what the disparity between these two frameworks says about the still-evolving role of smartphone technology in society. It argues that the disparity between these two frameworks is indicative of a fundamental tension within smartphone technology. This tension is reflected in Apple's ability to discursively construct the iPhone as a …

Signs Of Wildness: Codes Of The “Primitive” In Masculine Commodity Culture, Matthew P. Ferrari

Doctoral Dissertations

This project broadly examines articulations of the “primitive” emerging from various sites of popular cultural production, considering their operation within the wider “semioscape”– defined by Thurlow and Aiello (2007) as “the globalizing circulation of symbols, sign-systems, and meaning-making practices.” Taking my lead from Kurusawa (2002, 2004), Torgovnik (1991, 1998), Chow (1995), and Di Leonardo (1998), who have demonstrated the importance of the “primitive” as an interpretive discourse, I add to this body of thought by extending its scope into the realm of popular media and cultural production, examining cases within film, television, advertising, sports, and associated lifestyle commodities. I pose …

Climate Change, Situational Theory Of Problem Solving, And Issue Framing Effects, Michael Eddie Burch

USF Tampa Graduate Theses and Dissertations

This is an exploratory study of the Situational Theory of Problem Solving applied to the context of climate change communication. Selective exposure to politically slanted media is explored as a referent criterion and framing effects are also tested. Relationships between consumption of media characterized as conservative or liberal with referent criterion, Situational Motivation in Problem Solving, problem recognition, involvement recognition, and constraint recognition are tested.

Jiahd In The Global Village: Al-Qaeda's Digital Radicalization And Recruitment Campaign, Katie Cannata

Honors College Theses

Following America’s “War on Terror,” al-Qaeda and its affiliates became highly decentralized in terms of organizational and media operations. Though mass media outlets continue to play a significant role in drawing attention to al-Qaeda’s transnational campaign, Salafi Jihadists have recently begun to rely on new media for purposes of legitimization and promotion. The Internet serves as a suitable platform for these groups’ media objectives since it is inherently anonymous and absent of censorship. Most importantly, the Internet facilitates al-Qaeda in reaching a global audience, which is made evident by the growing amount of Salafi Jihadist media that is translated or …

The Effect Of Social Media On Public Awareness And Extra-Judicial Effects: The Gay Marriage Cases And Litigating For New Rights, Sarahfina Aubrey Peterson

Dissertations and Theses

When the Supreme Court grants new rights, public awareness is a crucial part of enforcement. Gerald N. Rosenberg and Michael J. Klarman famously criticized minority rights organizations for attempting to gain new rights through the judiciary. The crux of their argument relied heavily on the American media's scanty coverage of Court issues and subsequent low public awareness of Court cases. Using the 2013 United States v. Windsor and Hollingsworth v. Perry rulings as a case study, I suggest that the media environment has changed so much since Rosenberg and Klarman were writing that their theories warrant reconsideration. Minority rights groups …

Doctor Who And The Creation Of A Non-Gendered Hero Archetype, Alessandra J. Pelusi

Theses and Dissertations

This project investigates the ways in which the television program Doctor Who creates a new, non-gendered hero archetype.

The Kids Are All Right Online: Teen Girls' Experiences With Self-Presentation, Impression Management & Aggression On Facebook, Alison Michelle Hill

Dissertations, Theses, and Capstone Projects

Online social network participation is widespread among American adolescents. Prolific creators, consumers and curators of content, they write themselves into being (boyd, 2007) on social network sites like Facebook. Drawing on Erving Goffman's study of symbolic interaction in the form of dramaturgical perspective and The Third Person Effect, this research explores how young women ages 14-17 craft their self-presentations, engage in impression management, and experience aggression and bullying on Facebook. I propose that the majority of this age cohort craft online self-presentations that are consistent with their offline selves, yet they believe that other girls their age use their profiles …

News And The Public Sphere: The Boston Marathon Bombing In The New York Times And Le Figaro, Ioana Alexandra Coman

Doctoral Dissertations

The current dissertation explores the online mediatization of the Boston Marathon bombing crisis by an American newspaper (The New York Times) and a French one (Le Figaro) and their publics’ reactions to it. The research was conducted along two main analysis axes: (1) the main frames and themes through which the journalists and the publics gave meaning to the event, and (2) the characteristics of the online public spheres therefore created. The comparative perspective on the journalistic frames showed a strong tendency of homogenization, as the same main frames appeared in both analyzed newspapers. However, the …

Trust In News Media In Post-Communist Eastern Europe: The Case Of Serbia, Ivanka Pjesivac

Doctoral Dissertations

The main purpose of this dissertation research was to examine the influences of cultural and performance factors on trust in news media in Serbia. This was done by conducting a survey on a stratified random sample of the Serbian population (N=544). Before testing cultural and performance theories, this dissertation explored the meanings of trust in news media and trust in other people in Serbia, in order to properly operationalize these concepts and establish their conceptual equivalence needed for their adequate measurement. This was done by 20 in-depth interviews with representatives of the Serbian population. The results of this …

The Effects Of Risk Disclosure In Direct-To-Consumer Prescription Drug Advertising (Dtca): Prominence, Dtca Regulatory Knowledge, And Perceived Attention, Ilwoo Ju

Doctoral Dissertations

Fair balance of benefit and risk information in consumer prescription drug advertising (DTCA) has received much research attention. In this regard, it has been well-documented that varying levels of risk disclosure prominence have disproportional effects on consumer response to the DTC ad. However, little research has examined how the prominence effects can be maximized or minimized depending on consumers’ varying levels of knowledge of the FDA’s regulatory role for DTCA. In a similar vein, rare research has been conducted to investigate how such regulatory knowledge directly affects consumers’ risk disclosure coping strategies.

Drawing on consumer information processing perspectives, this research …

Consumer Perceptions And Knowledge Of Genetically Modified Organisms In Belgium: A Case Study Of The Potato Event, Maggie Jo Pruitt

Agricultural Education, Communications and Technology Undergraduate Honors Theses

It is widely known that Europeans have the strongest resistance to genetically modified organisms (GMO). Despite biotechnology advancements in the United States and other countries, European Union (EU) policymakers continue to argue over market-driven GMO regulations. Because humans depend on agriculture for survival, they tend to be concerned with the fundamental risk of combining agricultural production and scientific/technological advancements. In 2011, scientists at a large research institution in Belgium planted a field trial of GM potatoes (during this time GM foods were not in the market). On May 29, an activist group arrived at the field and uprooted the potatoes. …

Does Stigma Against Smokers Really Motivate Cessation? A Moderated Mediation Model On The Effect Of Anti-Smoking Campaigns Promoting Smoker-Related Stigma On Cessation Intentions, Jinyoung Kim

Theses and Dissertations

Over the past decade, an increasing number of strong tobacco control legislations (e.g., high cigarette taxes and strict ban on smoking in public places) have passed through Congress to reduce the size of smoking population in the United States. As a part of such national efforts, anti-smoking campaigns have been introduced to curb health problems associated with smoking. Recent anti-smoking campaigns often employ de-normalization strategies that portray smoker(s) as deviant and stigmatized minorit(ies) and smoking as an abnormal and non-mainstream activity in order to better stimulate cessation. As a result of implementing such stigmatization tactics, prevalence of smoking at a …

When Breast Cancer Is All About The Boobs: Postfeminist Culture's Influence On Breast Cancer Awareness Campaigning, Robin Frances Turnblom

Theses and Dissertations

This project analyzes the relationship between breast cancer culture and postfeminist culture, looking at materials from both American and international breast cancer activist groups. Postfeminist culture has an influence on breast cancer culture in several ways, through a neoliberal focus on consumption as a form of activism, continual self-monitoring for beauty and health, a "girling" of women, and the sexual subjectification of women. This project focuses on four main breast cancer activism groups and includes a textual analysis of the groups' awareness and education materials. Included in the textual analysis are responses from popular press and blog sites, which have …

An Examination Of The First- And Second-Level Of Agenda Building With The Image Of China's President Xi Jinping In Xinhua And Four U.S. News Outlets, Zhuqing Cheng

Theses - ALL

Sources provide information subsidies to journalists at a low cost with the intention of passing on their agendas by providing the information subsidies to the media. This process is called agenda building, serving as the theoretical framework guiding this study.

Many studies have examined agenda building in political campaigns, while others have looked at it in a business context. This study tries to further test agenda building by investigating in the context of mediated public diplomacy to see how foreign leaders use the news to build images in another country. Such image building efforts have the potential to influence the …

Gender, Humor And Quality Of Life In Workplace Sitcoms: A Content Analysis Examining Agency In Post-Recession Situation Comedies, Gwendolyn Logan Bost

Graduate Theses and Dissertations

This study used content analysis to analyze gender representations in post-recession workplace sitcoms using a typology developed using Maslow's Hierarchy of needs. 100 episodes of programming were analyzed by five graduate researchers for a total of 2579 cases. Though men dominated the sample, results were dissimilar from previous findings within some of the literature on televised representations of gender. Findings indicated that need type for most commonly expressed needs were split fairly evenly by gender, but that less expressed needs were more polarized with regard to gender representation. Women also met their own needs more than men did, and had …

Marketing Post-Feminism Through Social Media: Fan Identification And Fashion On Pretty Little Liars, Anna Donatelle

Theses and Dissertations

Television shows targeted to a young, female audience often depict post-feminist themes such as self-sexualization, self-branding, consumerism, female empowerment through the body, and the "good" girl. This thesis focuses on the ABC Family hit series Pretty Little Liars as an example of the ways in which television shows promote these post-feminist ideologies. I argue that as the network has branded itself as the place for millennial programming; it has used digital platforms to make Pretty Little Liars a one-stop-shop for young women to learn about beauty and femininity. Relatedly, this project analyzes the ways in which young women construct their …

The Accidental Motivator: Florida's Medicinal Marijuana Ballot Initiative's Impact On The Youth Vote, Robert Winsler

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to examine single-issue voting in the youth population, specifically involving the upcoming medical marijuana ballot initiative to be voted on in Florida November, 2014. Single-issue voting is becoming a more prevalent trend in American politics. The young voter demographic has historically showed the lowest percentage of voter turnout thus giving it the highest potential to influence the outcome of an election if more voters showed up to the polls. This study sought to understand if a single issue such as medical marijuana could be that motivation to go vote. Data was gathered through conducting …

Playing On The Periphery: Metagaming And Transgressive Play, Patrick S. Love

Open Access Theses

Gaming and play exist in connection to forces outside of the game systems themselves. Together, all these intersecting forces make up a meta game that informs and enables variance in play as well as creates barriers to entering play. This thesis fleshes out the framework of a metagame and shows how players can take a metagame perspective to transform, transcend, or even transgress barriers. This thesis discusses sources of metagaming and encompasses examples from video and traditional games.

Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed

Theses and Dissertations

With the advent of the Internet and anonymous features of online media, users have established novel platforms to voice their opinion freely without fear of negative feedback. This thesis explores the application of a long-standing public opinion theory– the spiral of silence by Elizabeth Noelle-Neumann–within the prevalent Social Networking Sites (SNS), particularly Facebook. When applying spiral of silence to online mediated environment, it seems intuitive that the lack of verbal cues and anonymity offered would serve to undermine the fear of isolation and restlessness that results in unwillingness to express minority views. This research contributes to understanding how the spiral …

Selling "Kawaii" In Advertising: Testing Cross-Cultural Perceptions Of Kawaii Appeals, Tao Deng

Master's Theses (2009 -)

"Kawaii" (cute) culture has become a major global consumer culture. Advertisers in Asia have adopted kawaii appeals to attract attention and promote product images. From a cultural value perspective, this literature review proposes that culture not only affects ad content and appeal, but also influences consumer attitude and ad effects. While kawaii appeals are culturally specified, the effects of those appeals across distinct cultures might be systemically predictable. Today, the concept of kawaii and its effects still remains vague to Western academia. This thesis provides a deeper understanding of kawaii examining the rich origin of kawaii culture in Japan and …

"Warning: This Is A Must Read": Participation And Disruption In Social Artifacts And Spaces, Angela M. Harrison Eng

English Theses & Dissertations

As I show in three separate case studies, content, technology, and participant relationships are key components in the design of social artifacts and spaces. One study highlights the invention and evolution of content across multiple spaces. The second shows content used as leverage for authority. The last case study examines the relationship between content and technological interfaces and how disruption may not always be successful.

All of these components make up what I refer to as disruption. Disruption describes participant acts that are executed to change existing power-based structures of information sharing. Using the insights gained from this research, I …

Gender Representation In Sports Communication, Michelle R. Stiller

Communication Studies

No abstract provided.