Social and Behavioral Sciences Commons^™

An Examination Of Non-Traditional Bridal Wear And Its Primary Consumer, Erica Thalmann, Kristina Dimaria

Senior Honors Projects

Bridal wear has traditionally been viewed as big white dresses. But as times change, so do brides’ preferences for bridal wear. Jumpsuits, rompers, short dresses, and other “non-traditional” choices are experiencing an increased demand in the market. Unfortunately, brides who seek these options are often not met with a promising assortment. This study examined primary consumers of non-traditional bridal wear. Specifically, we sought to find out whether women who belong to the LGBTQ community choose to consume more non-traditional bridal wear compared to heterosexual brides. The study also examined through which channels (e.g., online, in store, etc.) consumers predominantly purchase …

Marketing Analysis Of Scholarly Journals In A Social World, Hunter Watson

Discovery Day - Prescott

The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if scholarly platforms for future use can benefit the AQR. The AQR authored by Dr. Brent Bowen and Dr. Dean Headley introduced the Airline Quality Rating (AQR) in 1993 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. The quantitative metrics from utilizing new marketing techniques have increased the audience members attracted to this report. With a digitalized driven society, social media has been the main benefactor in gaining new attention. Continuing on the process to …

Transforming Services: A Year Of Investigating User-Centered Marketing Strategies And Information Literacy Programming For Graduate Students, Lisa M. Martin, Porcia N. Vaughn

Transforming Libraries for Graduate Students

The University of Houston (UH) is a Carnegie-designated Tier One public research university that strives to serve more than 7,000 graduate and professional students. Graduate students have been historically underserved by the UH Libraries, however, in recent years the Libraries have made expanding services to graduate students a strategic initiative. UH Library administration has designated targeting specific user groups, including graduate students, with revitalized marketing and innovative programing a high priority.

Two project teams were established within the Liaison Services Department to investigate the role of liaison services in graduate education. Project Team 1 investigated best practices for marketing existing …

Personal Librarians Signage For Elevator, Crystal Boyce

Crystal Boyce

Embedding Affordable Learning Solutions Into The Academic Senate, Aline Soules

SJSU Open Access Conference

Embedding the Affordable Learning Solutions (ALS) into the Academic Senate provides a forum and a platform for promoting ALS to and with faculty. At Cal State East Bay, ALS is now a Subcommittee of the Committee on Instruction and Curriculum (CIC) with representation from key constituencies, including a faculty representative from each College and the Library. Recommendations and suggestions can now be routed through CIC to the full Senate. The brief lightning round presentation will explain the process of creating the subcommittee and describe the benefits and challenges the Subcommittee has experienced to date.

13 Surefire Ways To Kill Your Private Practice, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock

Oscar T McKnight Ph.D.

This program and research reviews by paradox the 13 surefire ways to kill your private practice. The program highlights common mistakes and stresses the areas needed to create a successful private practice. Data driven examples explore the myths and reality of private practice.

2 Weeks In 20 Minutes: How Marquette University Customized Libcal, Robert L. Nunez Ii

Robert L Nunez II

No abstract provided.

Student Affairs Program Evaluation: A Factor Analytic Solution, Oscar T. Mcknight

Oscar T McKnight Ph.D.

This program and presentation addresses the use of factor analysis in program evaluation. Specific focus will highlight the development and selection of marker items. The goal is to label and interpret factors according to targeted questions of interest. Therefore, results are not only descriptive, but predictive - with practical application to student retention and satisfaction. Process is useful for benchmarking best practices; measuring student satisfaction and learning; tracking student participation; evaluating program results; determining future program or service needs; and, assessing effectiveness of delivered programs.

The New Millennium And Online Counseling: Ecological Practice, Concerns And Discussion, Oscar T. Mcknight

Oscar T McKnight Ph.D.

For counselors, the ecosystem is vast and encompassing; and professionals must understand the client in both context and time. This in and of itself is a daunting task; now, enter the New Millennium and on-line counseling. The Web is the poster child of interconnectivedness and interdependence of systems; however, is the Web bringing us closer or further apart? The Web is transforming society and potentially the ecological context of counseling. A review is necessary.

The Massillon Academic Success Project: An Investigation Of How Disadvantaged African American Students Can Rise Above Barriers To Academic Achievement, Oscar T. Mcknight

Oscar T McKnight Ph.D.

No abstract provided.