Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Community Outreach English: Marketing A Community Esl Program, Carrie Lane Drake
Community Outreach English: Marketing A Community Esl Program, Carrie Lane Drake
Theses and Dissertations
The focus of this MA TESOL project was to develop promotional products for BYU's Community Outreach English (CORE) program. The purpose of these products is to create greater community awareness of the program and the resources it provides to learners. It is also hoped that the promotional products will aid in the process of recruiting students for the program from one year to the next. While the essential elements of the marketing mix (product, place, promotion, and price) were reviewed, an emphasis for this project was placed on promotion, which translated into developing materials for this purpose. Promotional materials that …
Unorthodox Oral Expressions In English Dictionaries, Corpora, Textbooks, And English Language Instructional Materials, Khemlada Chittaladakorn
Unorthodox Oral Expressions In English Dictionaries, Corpora, Textbooks, And English Language Instructional Materials, Khemlada Chittaladakorn
Theses and Dissertations
The aim of this project is to provide useful data from published dictionaries, corpora, and instructional materials, as well as sample lessons, to promote the teaching of Unorthodox Oral Expressions (UOEs) to learners of English as a second/foreign language. In the first chapter, the author reviews relevant literature, explains what UOEs are, and discusses the importance of incorporating UOEs in EFL or ESL classrooms. In the second chapter, a linguistic categorization of UOEs is given. In the third chapter, the results are given of an examination of 10 different dictionaries. The purpose of this examination was to find which of …