Social and Behavioral Sciences Commons^™

Using Market Segmentation To Gain Insight Into Reasons For Not Fostering Caring, Joseph Ciarrochi, Sara Dolnicar, Melanie Randle, Leonie Miller

joseph Ciarrochi

Australia is facing a significant shortage of foster carers, yet little is known about themain reasons which prevent people from becoming foster carers. This study contributes tofilling this gap in knowledge. A survey of 897 respondents who have never been fostercarers indicates that ¿ at the aggregate level ¿ the main reasons that people do not becomecarers are that: (i) they do not know anything about foster care; (ii) they are busy withtheir own children or with work or family/friends commitments; and (iii) they have notbeen asked by anyone to be a foster carer. However, if we use market segmentation …