Social and Behavioral Sciences Commons^™

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Influence Of Publisher’S Sales Representatives Demographic Factors On Their Perception On Book As Product For Branding And Marketing In Ibadan, 0yo State, Nigeria, Andrew Oshiotse Okwilagwe, Aliyu Otoayele

Library Philosophy and Practice (e-journal)

Abstract

This study investigated the relationship between publishers’ sales representatives’ demographic characteristics and perception on book as a product for branding and marketing in Ibadan, Oyo State, Nigeria. The study is a survey research of correlational type. Total enumeration sampling technique was adopted using thirty sales representatives each from thirty publishing companies at a national training workshop in Ibadan. The data gathered were analysed using descriptive statistics and ANOVA. The findings show that there was no significant influence of sales representatives’ demographic characteristics on perception of book as a product worthy of branding for marketing. The findings are a collective …