Social and Behavioral Sciences Commons^™

Paper, Papermaking & The History Of Libraries, Patrick F. Roughen Jr

Library Philosophy and Practice (e-journal)

This article traces the history of the relationship of papermaking and paper to libraries over time. Paper was first made in China and is traditionally considered one of that nation’s four greatest inventions, along with gun powder, printing, and the compass. Papermaking was often associated with archives in its early development in China, as well as when it was introduced to Japan, where it came to be a part of some Shinto and Buddhist temples, and later governmental agencies. Under Islam, the availability of paper was linked to increased literacy and growth of libraries. In early modern Europe, before the …

Peran Branding Dan Tagline Lead Dalam Membangun Budaya Organisasi Perpustakaan Universitas Kristen Krida Wacana, Steven Yehezkiel Sinaga, Laksmi Laksmi

Paradigma: Jurnal Kajian Budaya

The aim of this research was to examine how the UKRIDA’s motto “Loving, Enlightening, Advanced, Determined” (abbreviated to “LEAD”) builds an organizational culture in the university’s library unit. This research used the qualitative method of ethnography and was conducted by means of observation, interviews and document analysis. The purposive sampling method was used to select the respondents, namely employees who worked in the library unit, were active in research, and had participated in the dissemination of UKRIDA’s “LEAD” values. Data collection was carried out from February to April 2020. The study concludes that the dissemination of LEAD values did not …

Barriers And Facilitators Of Branding In Iranian Medical Libraries And Information Centers (Mlics), Zahra Sefaei, Abdolrasool Khosravi, Reza Rajabali Beglou, Habib Omranikhoo

Library Philosophy and Practice (e-journal)

Introduction: Library branding is a strategy that creates a positive and long-standing image towards the provided services in the minds of users. The present study aimed to explore the barriers and facilitators of branding in libraries and medical information centers in Iran.

Design/materials: This is a qualitative study with the deductive approach conducted using semi-structured interviews with some managers in libraries and medical information centers. Purposeful sampling was employed to gather data. Content analysis was also performed using Maxqada software version 2018 to format the data.

Findings: The obtained results revealed that in order to materialize the branding in …

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Influence Of Publisher’S Sales Representatives Demographic Factors On Their Perception On Book As Product For Branding And Marketing In Ibadan, 0yo State, Nigeria, Andrew Oshiotse Okwilagwe, Aliyu Otoayele

Library Philosophy and Practice (e-journal)

Abstract

This study investigated the relationship between publishers’ sales representatives’ demographic characteristics and perception on book as a product for branding and marketing in Ibadan, Oyo State, Nigeria. The study is a survey research of correlational type. Total enumeration sampling technique was adopted using thirty sales representatives each from thirty publishing companies at a national training workshop in Ibadan. The data gathered were analysed using descriptive statistics and ANOVA. The findings show that there was no significant influence of sales representatives’ demographic characteristics on perception of book as a product worthy of branding for marketing. The findings are a collective …

Flexible Marketing And Outreach: An Institutional Repository Case Study, Gesina A. Phillips, Christie Kliewer

Library Faculty Scholarship

Librarians at Duquesne University did a soft rollout of their institutional repository in 2016, with a full rollout planned for 2017. Elsevier's acquisition of Digital Commons prompted a reevaluation of the marketing plan. The Outreach & Communications Librarian, Digital Scholarship Librarian, and Systems Librarian approached this problem collaboratively to craft (and rebrand) a marketing message.

Branding Matters: Reimagine Your Library Services, Susan T. Wengler

Publications and Research

No abstract provided.

System Branding In Three Public Libraries: Live Oak Public Libraries, Charlotte Mecklenberg Library, And Richland Library, Patrick Roughen

Library Philosophy and Practice (e-journal)

This research examines the development of the system brands of three public libraries: Live Oak Public Libraries, Richland Library, and Charlotte Mecklenberg Library. A system brand may be defined as the overall brand of a library system, as opposed to any of its sub-brands, such as those associated with individual library services, branches, departments, and events. Using a descriptive, case study approach, this research characterizes the efforts behind branding in these library systems.

Musical Artists Capitalizing On Hybrid Identities: A Case Study Of Drake The “Authentic” “Black” “Canadian” “Rapper”, Amara Pope

FIMS Publications

This study is an exploration of identity politics through an examination of the ways in which musical artists use the medium of music videos to create marketable, hybrid identities. With the rise of social media and the online consumption of information, music videos play a central role in global, cultural flows. I argue that hybrid identities are constructed by musical artists to gain popularity through the form of ethno-marketing. I include literature surrounding diaspora and hybridity to understand how hybrid identities become a production of heritage and human capital. By utilizing music videos specifically to construct their hybrid identities, musical …

Best Practices For Talent Acquisition In 21st-Century Academic Libraries, Kimberley Bugg

Publications and Research

Building a qualified and capable staff to engage students, faculty, and staff in a 21st century academic libraries requires that libraries rethink traditional approaches to recruitment and retention. This article draws attention to four phases: strategic planning, branding, pipe-lining, and candidate experience as essential to talent acquisition.

Using Slide Shows To Engage Patrons With Library Resources, Elizabeth Ramsey

Library Faculty Publications and Presentations

Many libraries these days rely on the free promotional opportunities presented by social media. Albertsons Library at Boise State is no exception; however, we have found that we can extend the outreach capabilities of social media by using the same themes, images and/or messages on a slide show that runs on all the computers in the library, as well as a monitor in the library lobby. This article will examine concepts in user engagement and branding as the foundation to the successful use of this marketing tool, and also offer tips specific to setting up and designing your own slideshow.

Do You See The Signs? Evaluating Language, Branding, And Design In A Library Signage Audit, Amy F. Stempler, Mark Aaron Polger

Publications and Research

Signage represents more than directions or policies; it is informational, promotional, and sets the tone of the environment. To be effective, signage must be consistent, concise, and free of jargon and punitive language. An efficient assessment of signage should include a complete inventory of existing signage, including an analysis of the types of signs, its location, language, and its design. This article outlines the steps involved in a comprehensive signage audit, which along with a literature review, provides the foundation for creating a signage policy, best practices guidelines, and a branding strategy for future signage.

How New Librarians Used Branding And Outreach To Create Communities Of Practice, Kiyomi D. Deards

University of Nebraska-Lincoln Libraries: Conference Presentations and Speeches

Want to get involved and make a difference? Come learn how one librarian got involved and used branding and outreach to promote and increase membership in their professional service organization, and developed their personal community of practice. Find out how you can get involved professionally. Learn how you can define and promote a unique brand for a professional group or yourself, and see how getting involved can exponentially increase your professional network while serving others.

Personal Branding For New Librarians: Standing Out And Stepping Up, Kiyomi D. Deards, Erin Dorney, Bohyun Kim, Alison Miller

UNL Libraries: Faculty Publications

If you blog, tweet, use LinkedIn, Facebook, ALA Connect, or other social sites, you may have already begun building your personal brand. Learn about the recent trend of social media use and its role in developing and maintaining a personal brand and professional reputation. Find out how librarians utilize social media to develop an online presence and a support network and to participate in the conversation of librarianship.

Re-Branding As A Decision For Professional Librarians In Nigeria, Helen N. Eke Miss

Helen Nneka Eke

The librarian in the practicing profession is by no means, an icon in the heart of every institution which is the library. Therefore, there is need for quality personality traits. The branding and re-branding issue is very vital in the journey of becoming quality librarians that ought to serve the clients qualitatively. There is need for personal branding philosophy and looking at the advantages of personal branding and other features listed above, it is crystal clear that librarians should sit up and respond to the rebranding wake-up call which comes in Eight M’s as proposed by the writer.

Meeting An Unmet Need: Extending The Learning Commons Concept Through On-Campus Partnerships And Branding, La Loria Konata

La Loria Konata

In 2007, a 23 million dollar renovation project was completed on the Georgia State University Library. A result of this “transformation” project was the Learning Commons space and the Learning Commons Department. The Learning Commons Department was born to serve undergraduates as the Liaison Department primarily served graduate students. A year later, the Learning Commons space has been quite successful –computer use is at a premium and students seem to enjoy the group study rooms. The only thing missing was the integration of the Learning Commons department into the academic and cultural life of the Georgia State University undergraduate experience. …

Reinventing Libraries For Next Generation Of Library Users, La Loria Konata

La Loria Konata

The article calls for the need to reinvent libraries for the next generation of library users. It stresses the value of being able to provide customer satisfaction, building and maintaining loyalty as well as resolving customer complaints so as to compete with other libraries. It also points out the importance of branding as a marketing strategy and encourages libraries to adhere to the liaison model or subject specialist model in providing specialized service. Also suggested are steps for marketing library services.

Reinventing Libraries For Next Generation Of Library Users, La Loria Konata

La Loria Konata

Libraries have reinvented themselves to remain relevant in the 21st Century. During the early 1990s voters pushed towards “reinventing government.” Like governments in the 1990s, libraries are operating in a new environment and community that forces them to advocate their own relevancy against competitors and attract millennials as the next generation of library users. This paper examines how libraries are “reinventing” themselves and discusses key business management principles libraries must adopt to compete in a more diverse and abundant information environment.