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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

A Content Analysis Of Rachel Held Evans’ Impact Through Her Virtual Community Of Faith, Maddie Christy May 2020

A Content Analysis Of Rachel Held Evans’ Impact Through Her Virtual Community Of Faith, Maddie Christy

English and Journalism Student Works

This research discusses the impact of Rachel Held Evans’ life, work, and death on her virtual community of faith. Evans’ work as a writer and theologian in the progressive evangelical Christian world was analyzed in this study through the Twitter hashtag #becauseofRHE, a space that emerged on Twitter after her death to commemorate how she had impacted followers’ lives. In addition to an outpouring of grief the hashtag presented three key impacts: radical inclusiveness, accepting and encouraging doubts, and helping followers keep their faith in God and the Church.


Tweeting A Social Movement: Black Lives Matter And Its Use Of Twitter To Share Information, Build Community, And Promote Action, Candice Lashara Edrington, Nicole Lee Sep 2018

Tweeting A Social Movement: Black Lives Matter And Its Use Of Twitter To Share Information, Build Community, And Promote Action, Candice Lashara Edrington, Nicole Lee

Faculty Publications

Public relations research has gradually incorporated the study of advocacy organizations. However, little research has focused on social movements in particular. Through a content analysis of all public tweets sent by Black Lives Matter (BLM) over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action. Consistent with research on other types of organizations, informational messages proved to be the most common. The study also analyzed the influence that these strategies had on audience engagement in terms of replies and retweets. Findings suggest …


Who’S Following Twitter? Coverage Of The Microblogging Phenomenon By U.S. Cable News Networks, Deborah S. Chung, Mina Tsay-Vogel, Yung Soo Kim Jan 2015

Who’S Following Twitter? Coverage Of The Microblogging Phenomenon By U.S. Cable News Networks, Deborah S. Chung, Mina Tsay-Vogel, Yung Soo Kim

Journalism and Media Faculty Publications

Through data captured in a digital content analysis (DCA) lab, we examine coverage of Twitter across three 24-hour U.S. cable news channels: CNN, Fox News Channel, and MSNBC. This investigation tracked Twitter coverage from its initial stage, followed by its rise to a massively used tool and its subsequent diffusion into society, evident through its plateauing coverage. News stories covering Twitter, as it penetrated into society, were more likely to use benefit/gain frames when discussing the technology, highlighting its positive social, communicative, political, and participatory impact. Benefit frames were also likely to associate Twitter with journalism. Patterns …


Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard Nov 2014

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.


Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard Aug 2013

Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.


Short And Tweet, Sue Burzynski Bullard Jan 2013

Short And Tweet, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

The goal is to help students learn to write clearly and concisely. It reinforces William Zinsser’s advice in “On Writing Well.” He said, “Examine every word you put on paper. You’ll find a surprising number that don’t serve any purpose.” The exercise helps students learn to find the focus of stories. It helps editing students write concise, clear headlines that pull readers into stories. It also helps reporting students learn to summarize stories accurately and briefly — a skill they need as they craft their own ledes.


An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem May 2011

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem

College of Journalism and Mass Communications: Theses

The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …