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Social and Behavioral Sciences Commons™
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Articles 61 - 86 of 86
Full-Text Articles in Social and Behavioral Sciences
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Journalism
The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Journalism
No abstract provided.
The Need For Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen
The Need For Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen
Journalism
This paper includes an examination of the decline in foreign news coverage, the factors contributing to the decline, the implications of decreased coverage in a democratic society, the market for international news, and an explanation of various models of foreign correspondence in relation to the quality of work produced contrasted against the cost of production.
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis
Journalism
This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …
Preaching, Prosperity, And Product Sales: A Profile Of On-Demand Digital Audio Offerings Of Christian Renewalist Ministries, Douglas J. Swanson
Preaching, Prosperity, And Product Sales: A Profile Of On-Demand Digital Audio Offerings Of Christian Renewalist Ministries, Douglas J. Swanson
Journalism
In the United States alone, millions of listeners tune in to Internet-based audio-on-demand (commonly known as podcast programming). Religious programming is among the fastest-growing podcast areas. Since studies show that evangelicals are known to be quick to adopt new technology, this research involved a content analysis of 67 podcast episodes produced by five well-known renewalist evangelical ministries. The study found most podcasts were not original in content and were not consistently available for listeners to download. Also, the podcasts had poorer production values than would be expected from broadcast programming. A frame analysis identified ministries' justification of religious messages, listener …
Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins
Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins
Journalism
The relationship between the community and the organization is looked at and analyzed through two types of interpersonal relationships. The exchange relationship and the communal relationship help evaluate the relationship or the organization compared to the community by researching the organization and the public. The farmer’s market located in the Madonna shopping center has a certain public attracting clientele based on their needs within the community, and it is the job of a public relations practitioner to help perceive the organization based on these publics. In this case, the main demographic was senior citizens, numerous case studies and research shows …
Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton
Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton
Communication Studies
No abstract provided.
Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati
Journalism
This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …
Political Cartoons And Graphic Novels: A Study Of Political And Social Commentary In Comics, Daniella Orihuela-Gruber
Political Cartoons And Graphic Novels: A Study Of Political And Social Commentary In Comics, Daniella Orihuela-Gruber
Journalism
No abstract provided.
"Health And Wealth" And The World Wide Web: Leading Renewalist Ministries' Use Of Web To Communicate Social Order, Douglas J. Swanson
"Health And Wealth" And The World Wide Web: Leading Renewalist Ministries' Use Of Web To Communicate Social Order, Douglas J. Swanson
Journalism
Renewalist Christian ministries espouse a “Health andWealth” theology that is embraced by increasing numbers of believers. This study investigated leading renewalist ministries’WorldWideWeb sites to assess their application of visual, operational, and informational enhancements to communicate social order. A content analysis revealed a communication of social order that is consistent with prosperity theology. Much emphasis is placed on the appearance and personality of the ministry leader. Almost no attention is paid to traditional Christian symbolism. Web sites claimed the value of inclusiveness, but offered little visual representation of children, senior adults, the poor, and people of color. Sites communicated the importance …
Show Me, Help Me, Tell Me, Sell Me: Leading Christian Renewalist Ministries' Use Of The World Wide Web For Evangelizing, Fundraising, And Merchandising, Douglas J. Swanson
Show Me, Help Me, Tell Me, Sell Me: Leading Christian Renewalist Ministries' Use Of The World Wide Web For Evangelizing, Fundraising, And Merchandising, Douglas J. Swanson
Journalism
This research is an analysis of visual, operational, informational, fundraising, and merchandising content of World Wide Web sites of 13 leading renewalist Christian ministries. Renewalist Christians espouse a “Health and Wealth” theology that is embraced by increasing numbers of believers worldwide. A content analysis, coupled with the application of media framing and constant comparative analysis allowed for quantitative and qualitative findings. Visual and operational content was found to be oriented mostly toward communication, while informational content was oriented mostly toward evangelization. Most renewalist sites eschewed traditional Christian symbolism and emphasized positive themes and “can do” encouragement. Fundraising and product sales …
La Crosse, The River, Denial: A College Town Struggles To Frame Responsibility For River Drowning Deaths, Douglas J. Swanson
La Crosse, The River, Denial: A College Town Struggles To Frame Responsibility For River Drowning Deaths, Douglas J. Swanson
Journalism
Twenty-four college-aged men have drowned in the Mississippi River near La Crosse, Wisconsin, since 1974. Six of the deaths occurred between 1997 and 2004; the most recent death was in 2006. Some community members contend the deaths are tragic and unrelated. Others argue the collective set of circumstances points to a series of murders committed by a mysterious “River Killer” that local authorities are unable or unwilling to bring to justice. This research, conducted within the theoretical perspective of media framing, involves a content analysis of local news newspaper narratives referencing the 2004 drowning and/ or earlier deaths. The analysis …
Creating A Culture Of "Engagement" With Academic Advising: Challenges And Opportunities For Today's Higher Education Institutions, Douglas J. Swanson
Creating A Culture Of "Engagement" With Academic Advising: Challenges And Opportunities For Today's Higher Education Institutions, Douglas J. Swanson
Journalism
Effective academic advising is recognized as key to college student success and academic retention (Pascarella & Terenzini, 1991; Mastrodicasa, 2001). There are at least seven different structural models for academic advising; each depends to a greater or lesser degree on a level of engagement by faculty in the process (Kramer, 2003). Despite devoting large amounts of resources toward improving academic advising, many institutions find a less than adequate level of engagement is achieved. Based on a review of recent studies, including data from a national study of faculty recently completed, the author identifies six key threats to engagement. These include: …
Tragic Accidents Or Mysterious Murders?: A College Town Struggles To Frame Responsibility For River Drowning Deaths, Douglas J. Swanson
Tragic Accidents Or Mysterious Murders?: A College Town Struggles To Frame Responsibility For River Drowning Deaths, Douglas J. Swanson
Journalism
This paper focuses on an ongoing debate in La Crosse, Wisconsin, over recent river drowning incidents involving college-aged men. While some in the community contend the deaths were tragic but unrelated, other citizens argue that the collective set of circumstances points to a series of mysterious murders – perhaps committed by a “River Killer” that local authorities are unable or unwilling to bring to justice. An examination of local newspaper narratives and claims from a televised town meeting shows the narratives resulted in establishment of two contrasting frames. Each offers a different explanation and has a different perspective of responsibility …
Implementing A Social Norms Approach To Reduce Alcohol Abuse On Campus: Lessons Learned In The Shadow Of "The World's Largest Six-Pack", Douglas J. Swanson, Kristine M. Zegers, Aaron A. Zwaska
Implementing A Social Norms Approach To Reduce Alcohol Abuse On Campus: Lessons Learned In The Shadow Of "The World's Largest Six-Pack", Douglas J. Swanson, Kristine M. Zegers, Aaron A. Zwaska
Journalism
Many institutions of higher education are struggling with the problem of excessive alcohol consumption by students. Colleges and universities want to be ‘good neighbors’ in their communities and must limit legal and social risks that result from excessive alcohol consumption by students. At the same time, colleges and universities operate in an increasingly challenging marketplace where many prospective students seek out institutions with a ‘party school’ reputation. Thus, higher education institutions are finding it difficult to define and carry out alcohol reduction measures that satisfy all constituents. This article discusses the approach taken at the University of Wisconsin—La Crosse. UW-L …
'Neither Cold Nor Hot': An Analysis Of Christian World Wide Web Sites That Address Glbt Publics, Douglas J. Swanson
'Neither Cold Nor Hot': An Analysis Of Christian World Wide Web Sites That Address Glbt Publics, Douglas J. Swanson
Journalism
This research analyzes Christian Web sites addressing gay, lesbian, bisexual, or transgendered public. The study involved content analysis of visual, operational, and informational enhancements and a frame analysis to assess issues of intent, consistency, accuracy, and validity. Web sites emphasized information dissemination rather than evangelization or proselytization; were overwhelmingly framed as collections of linked resources, rather than as online destinations for users seeking spiritual comfort; were almost completely devoid of traditional Christian symbols, scripture, and testimony; and failed to acknowledge in depth the complex debate over same-sex relationships.
Homeland Attack And Homepage Response: A Preliminary Review Of Affected Business Entities' Online Corroboration/Explanation Of September 11 Economic Impact, Douglas J. Swanson
Homeland Attack And Homepage Response: A Preliminary Review Of Affected Business Entities' Online Corroboration/Explanation Of September 11 Economic Impact, Douglas J. Swanson
Journalism
This research examines the reporting of negative economic impact resulting from September 11, 2001 terrorism incidents. Student researchers who coordinated the project began with MSNBC’s World Wide Web-based “Layoff List” containing the names of corporate entities that claimed economic harm from the terrorist attacks. Students identified business problems and categorized resulting responses (taken or proposed) reported by MSNBC. Then, a content analysis was conducted of affected firms’ institutional Web sites for corroboration and/or explanation of the claimed economic injury. Although 99% of the business entities subjected to study had institutional Web sites, 84% of the firms made no mention of …
The Framing Of Contemporary Christian Apostasy On The World Wide Web, Douglas J. Swanson
The Framing Of Contemporary Christian Apostasy On The World Wide Web, Douglas J. Swanson
Journalism
This article is a preliminary effort to make conclusions about how apostate religious organizations use the World Wide Web for information dissemination, evangelization, and proselytization. Ten Christian apostate group Web sites were subjected to a frame analysis that focused on perceived intent, protest, expression, justification, response options, and rewards offered. The analysis revealed most sites were perceived to use an information dissemination rather than evangelization or proselytization frame. Response options and rewards were mostly consistent with the expression of, and justification for, apostasy. However, only 2 of the sites framed apostasy at its highest level. Most did not address the …
Review Of Public Journalism And Political Knowledge, Douglas J. Swanson
Review Of Public Journalism And Political Knowledge, Douglas J. Swanson
Journalism
No abstract provided.
Communicating About Mass Communication: A National Study Of The Content, Functionality, And Value Of University Mass Communication Program World Wide Web Sites, Douglas J. Swanson
Communicating About Mass Communication: A National Study Of The Content, Functionality, And Value Of University Mass Communication Program World Wide Web Sites, Douglas J. Swanson
Journalism
A study was undertaken to assess college and university mass communication program World Wide Web site content, functionality, and value, and to gauge faculty members' opinions related to Web site creation and maintenance. Descriptive statistics, analysis of variance and t-tests were used to address three hypotheses relating to Web site use by academic programs and related perceptions of social order by faculty: Most programs had an operational Web site. Site enhancements varied widely while most faculty members' opinions were thematically consistent.
'Standing Porter At The Door Of Thought': The Social Order Of The Christian Science Church, Douglas J. Swanson
'Standing Porter At The Door Of Thought': The Social Order Of The Christian Science Church, Douglas J. Swanson
Journalism
The Church of Christ, Scientist, is a unique organization to study in the context of institutional social order. The church is a 21st century religious movement that is bound to an unchangeable theology and intractable management structure developed by its 19th century founder. The church is a worldly business entity whose leadership manipulates assets, personnel, media and information while striving for "rectitude and spiritual understanding" (Eddy, 1906, p. 403). Christian Science is a way of life which systemizes the personality of its charismatic founder while denying the reality of all things physical and personal. Examining the seemingly contradictory social order …
Administration And Orientation Of Undergraduate Journalism Education: Variables Affecting "Best Fit" Between Higher Education Institutions And Programs, Douglas J. Swanson
Administration And Orientation Of Undergraduate Journalism Education: Variables Affecting "Best Fit" Between Higher Education Institutions And Programs, Douglas J. Swanson
Journalism
This paper addresses different perspectives on the best administrative 'home' for undergraduate journalism education, from administrative and curriculum perspectives. The paper begins by reviewing the history of journalism as a college discipline--showing that even from its earliest years, the founders of the field disagreed on administrative and curriculum emphases. Some variables which affect 'best fit' between discipline, institution, and program today are cited--they include individual academic program and goals, the institutional academic culture, collegiate organizational structure and bureaucracy, and external environmental variables. Finally, the paper reviews typical organizational structures chosen by higher education institutions today, as they continue to struggle …
Public Service Anouncements And The Fight Against Aids: A Survey Of Radio Broadcasters' Attitudes And Policies, Douglas J. Swanson
Public Service Anouncements And The Fight Against Aids: A Survey Of Radio Broadcasters' Attitudes And Policies, Douglas J. Swanson
Journalism
A pilot study surveyed radio broadcasters in Arkansas, Missouri, Oklahoma, and Texas to further an understanding of their role as gatekeepers for public service announcements (PSA) to educate audiences about AIDS and bring about "safe" behavior. A total of 300 stations were in the sample. Respondents were asked to provide information about their stations and their stations' use of HIV/AIDS PSAs. Most broadcasters reported using HIV/AIDS PSAs (76.1%). About one-third of broadcasters who reported not using the PSAs claimed they had never been offered any such announcements to broadcast. Most respondents agreed that HIV/AIDS is a significant national and local …
Mass Media Messages, Myths And Martyrs: Analyzing "American Responds To Aids" Public Service Announcements, 1987-1992, Douglas J. Swanson
Mass Media Messages, Myths And Martyrs: Analyzing "American Responds To Aids" Public Service Announcements, 1987-1992, Douglas J. Swanson
Journalism
A brief narrative description of the journal article, document, or resource. Focusing on the federal government's efforts to educate the public to the dangers of Acquired Immune Deficiency Syndrome (AIDS), a study examined "America Responds to AIDS" public service announcements (PSA's) through a traditional rhetorical analysis (PSA characters, plot, pace, tone, and message design). Forty-four English-language television and radio PSA's produced under the "America Responds to AIDS" campaign were examined. Results indicated that the PSA's: (1) support cultural stereotypes of male carriers and female victims; (2) used inexplicit terminology; (3) employed fear appeals; (4) blocked access to helpful information with …
"Repellent And Shameful": The Portrayal Of Aids In "America Responds To Aids" Broadcast Public Service Anouncements, 1987-1992, Douglas J. Swanson
"Repellent And Shameful": The Portrayal Of Aids In "America Responds To Aids" Broadcast Public Service Anouncements, 1987-1992, Douglas J. Swanson
Journalism
To address a need for increased discussion of the dangers of Acquired Immune Deficiency Syndrome (AIDS) and an increased educative effort to prevent people from acquiring HIV infection, a study investigated one element of an AIDS campaign of the past: the "America Responds to AIDS" television and radio public service announcements (PSAs). Taking into account the political climate in which the PSAs were produced, 22 English-language television PSAs and 22 English-language radio PSAs were examined using traditional rhetorical analysis (characterizations, verbiage, tone, etc.) and a textualist approach (establishment of enabled and disabled powers, individuals, and phenomena as identified through the …
Toward A Policy For Managing The Use Of Computer Mediated Communication In The Workplace, Douglas J. Swanson
Toward A Policy For Managing The Use Of Computer Mediated Communication In The Workplace, Douglas J. Swanson
Journalism
Noting that there has been tremendous growth in the number of businesses and not-for-profit organizations which have become equipped with computers and have empowered workers to communicate with them, this paper sheds light on policy issues related to managing the use of computer mediated communication (CMC). The paper first summarizes CMC's impact on the organizational, social, and technical environment. The paper looks at issues of CMC content and access, to illustrate the diversity of opinion about the assembly and legal ownership of CMC messages in the workplace. The paper then examines varying opinions about access to, and editorial control over, …