Social and Behavioral Sciences Commons^™

An Exploratory Study Of How To Navigate Brand Management And Improve Sales Performance Through Control Policies, Pavuth Sriaranyakul

Dissertations and Theses Collection (Open Access)

The aim of this study was to examine the effects of alcohol and tobacco control policies on sales performance when two central elements of marketing, communication and promotion programs, are significantly restricted. The study took place in Thailand, which has some of the strongest tobacco control regulations in the world, along with moderately strong alcohol control regulations. Under these regulations, tobacco firms operate in a dark market, with near-total regulatory prohibition on advertising, promotion, and even the display of their products. Alcohol firms operate in a less restrictive or “grey” market, as they face restrictions on advertising and promotion content, …

Foreign Direct Investment, A Movement Toward Investors' Centricity, A Behavioral Perspective, Jimmy Wee Teck Tan

Dissertations and Theses Collection (Open Access)

This dissertation proposal studies the determinants of Foreign Direct Investment (FDI) in a frontier economy from the behavioral perspective of a manager. There are many determinants used in determining a Foreign Direct Investment. These determinants range from economic, social, institutional, technology, organization, and commercial down to cultural distance. The objective of this research is not to duplicate the methodologies of many quantitative research studies that have been conducted, in which many economists use quantitative analysis of several years of data to determine the many factors that correlate with levels of FDI. The behavioral aspect of a manager’s decision is noticeably …

Purposeful Building Of Social Capital And The Adoption Of Essential Tools And Technologies In Impoverished Communities In The Philippines, Chon Phung Lim

Dissertations and Theses Collection

Despite its popularity and a wide range of applications, social capital is a contested concept. There is also no agreement on whether social capital responds well to external interventions. Many scholars found no or, at most, mixed impacts that social capital can be purposefully developed. However, Burt and Ranchi (2007) and Janicik and Larrick (2005) provided compelling evidence that simple network training can significantly improve participants’ ability to see gaps in their network and develop social capital.

The manifestations of social capital are context-dependent and complex, and rarely map into a single discipline or methodology (Jones and Woolcock, 2007). Hence, …