Social and Behavioral Sciences Commons^™

User Engagement With Social Media, Implication On The Library Usage: A Case Of Selected Public And Academic Libraries In Malaysia, Sharyna Shafawi, Basri Hassan

Library Philosophy and Practice (e-journal)

The mainstream use of social media has impacted the library as it has been identified to be an efficient platform for libraries to foster networking and enhance engagement with their user community. The unique characteristics of social media with ‘high tech’, ‘interactive’ blend with the ‘human touch’ give a valuable means for libraries to provide information resources and services beyond their physical walls. However, despite its widespread usage, an engagement rate on social media is still low among library users and evaluation of social media use is still elusive and scarce in the library literature. Prior studies have yet to …