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The Increasing Expectation Of Relevance For Higher Education And The Academic Profession: Some Reflections On The Case Of Mexico, Jesús F. Galaz-Fontes, Laura E. Padilla-González, Manuel Gil-Antón
The Increasing Expectation Of Relevance For Higher Education And The Academic Profession: Some Reflections On The Case Of Mexico, Jesús F. Galaz-Fontes, Laura E. Padilla-González, Manuel Gil-Antón
Jesús Francisco Galaz Fontes
Developments in the global context and in national conditions have stimulated a re-examination of higher education relevance in the context of the increasing role of knowledge in the economic and social life of nations. In general, and such is the case also for Mexico, there are increasing expectations regarding higher education potential contribution to society. In this essay we discuss, in the context of the recent evolution of Mexican higher education, the drivers that are elevating the relevance expectations that Mexicans have of higher education. After that, we elaborate how higher education growth dynamics and the increasing social expectations regarding …
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Oscar T McKnight Ph.D.
The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented