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Social and Behavioral Sciences Commons™
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Articles 1 - 9 of 9
Full-Text Articles in Social and Behavioral Sciences
Rewarding Relationships: A Quasi-Experimental Design Evaluating The Impact Of An Extension Public Relations Seminar, Ashley Mcleod-Morin, Lauri M. Baker, Cheryl Boyer, Anissa M. Zagonel, Angela B. Lindsey
Rewarding Relationships: A Quasi-Experimental Design Evaluating The Impact Of An Extension Public Relations Seminar, Ashley Mcleod-Morin, Lauri M. Baker, Cheryl Boyer, Anissa M. Zagonel, Angela B. Lindsey
Journal of Human Sciences and Extension
While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of Extension is viable. To expose undergraduate students to the brand and value of Extension, a public relations seminar was developed and delivered by a state Extension specialist to 95 students enrolled in an agricultural technical writing course at a land-grant university. The seminar served as a treatment in the quasi-experimental design, which included information about the land-grant mission, Extension resources, and potential …
Review Of Writing Like A Pr Pro: Why Writing Is Still Crucial In A Digital And Visual World, Christopher Ortega
Review Of Writing Like A Pr Pro: Why Writing Is Still Crucial In A Digital And Visual World, Christopher Ortega
Communication and Theater Association of Minnesota Journal
Review of Writing like a PR pro: Why writing is still crucial in a digital and visual world (2017) by Mary Sterenberg found at https://ohiostate.pressbooks.pub/writelikeapro/
Positive Personality Traits As An Element Of Creating The Image Of A Physical Education Teacher, Miroslaw Zalech
Positive Personality Traits As An Element Of Creating The Image Of A Physical Education Teacher, Miroslaw Zalech
Baltic Journal of Health and Physical Activity
Background: To create a positive image among students, a Physical Education teacher should get to know their expectations and visions. The aim of the work was to identify the most significant positive traits which a Physical Education teacher should possess and to identify relations between variables determining students’ choices. Material/Methods: The results obtained from 744 students (471 females and 273 males) from two uppersecondary schools (1st school n=393; 2nd school n=351) were analysed. The research used a diagnostic poll method – questionnaires. Respondents were asked a half-open question and were supposed to indicate three most significant positive features which should …
Political Public Relations As A Tool For Combating Vote Buying In Nigeria For Development Purposes, Jacob Gbaden Chiakaan, Chamberlain Chinsom Egbulefu, Wombu Richard Kpera, Pius Kwapsoni Kaigama
Political Public Relations As A Tool For Combating Vote Buying In Nigeria For Development Purposes, Jacob Gbaden Chiakaan, Chamberlain Chinsom Egbulefu, Wombu Richard Kpera, Pius Kwapsoni Kaigama
ASEAN Journal of Community Engagement
The main aim of the study is to identify political public relations approaches that can be applied by the government and other bodies responsible for conducting elections in Nigeria to mitigate and eliminate vote buying. The study adopted a qualitative approach in the contextual analysis of data collected specifically from secondary sources. The results revealed that vote buying has become synonymous with elections in Nigeria. After reviewing some related empirical studies, several factors responsible for vote buying in Nigeria have been identified, including poverty, lack of education, high cost of buying forms to contest elections, and many others. Moreover, where …
Teaching The Introductory Public Relations Course: Pedagogical Recommendations, Lakesha N. Anderson
Teaching The Introductory Public Relations Course: Pedagogical Recommendations, Lakesha N. Anderson
Journal of Communication Pedagogy
This article explores the foundations and the content areas that ground the introductory public relations course. Examples of two assignments designed to help students think critically, apply knowledge, and improve their writing skills are offered, as well as the identification of several challenges both students and instructors face and a brief discussion of the unique advantages provided by this course.
Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek
Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek
Communication and Theater Association of Minnesota Journal
Academics approach film from multiple perspectives, including critical, literary, rhetorical, and managerial approaches. Furthermore, and outside of film studies courses, films are frequently used as a pedagogical tool. Their relevance in society as well as their valuable use in the classroom makes them an important and pragmatic medium deserving further attention. The ability of film to be used in a socio-political way may sustain, challenge or change the status quo, which supports studying film as well as teaching students about the power of film. The purpose of this article is to share the development of a course which points out …
The Hyperreality Of Daniel Boorstin, Stephanie L. Viens
The Hyperreality Of Daniel Boorstin, Stephanie L. Viens
Journal of Media Literacy Education
Early media theorists can help us to link the past and present of media literacy to pose new questions and gain new knowledge. Historian, author and Librarian on Congress Daniel Boorstin (1914 – 2004) played an important role in increasing public awareness of the constructed nature of media representations. Connections are explored between constructed reality, technological advances, media literacy education, and the current work of media scholar Douglas Rushkoff on presentist society. Daniel Boorstin helped recognize the changing nature of knowledge in an image-saturated environment and influenced a new generation of theorists, scholars and educators who have advanced the …
Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee
Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee
Journal of Media Literacy Education
Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …
Academic Librarians And Outreach Beyond The College Campus, Iona R. Malanchuk, Marilyn N. Ocha
Academic Librarians And Outreach Beyond The College Campus, Iona R. Malanchuk, Marilyn N. Ocha
The Southeastern Librarian
Although numerous efforts have been made to enhance the literacy skills of children and youth, recent research clearly demonstrates the continuing need to develop and implement additional imaginative programs which lead to an increase in reading and reading comprehension skills. Whereas public and school media librarians have paved the way towards building successful literacy programs, academic librarians should also participate in literacy outreach programs for children and youth in order to help build these skills and encourage lifelong learning. This article addresses why and how academic librarians can help with the nation’s efforts to combat illiteracy.