Social and Behavioral Sciences Commons^™

Analysis Of Entrepreneurial Qualities And Preparations Influencing Success And A Business Plan For The Startup Company Modd Products, Ellen Blanchard

Honors Theses

Entrepreneurship is crucial to the economy at large and within local communities; entrepreneurs are responsible for developing innovative products and services to meet consumer needs, as well as creating jobs. The primary purpose of this thesis is to develop a business plan for a startup company, MODD Products. The plan’s specific sections are included based on reasonable evidence that they are necessary to creating and running a successful startup. A core ideology, description of the company's first product line "MODD Cocktails", review of the industry and competition, target customer profile, and marketing strategy will all be included in the MODD …