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Full-Text Articles in Social and Behavioral Sciences
Testing The Determinants Of Stock Exchange Index Comovement In Thailand Stock Exchange, Nuntapat Asavaroengchai
Testing The Determinants Of Stock Exchange Index Comovement In Thailand Stock Exchange, Nuntapat Asavaroengchai
Chulalongkorn University Theses and Dissertations (Chula ETD)
A study into the effects of different macroeconomic variables on the comovement between the Stock Exchange of Thailand (SET) Index and the Standard & Poor's 500 (S&P 500). These effects are tested using OLS regression in an annual and quarterly frequency. Real Interest Rate Difference between the two countries is found to have a significant negative effect, likely due to investors turning to Thailand when it has higher real interest rate. Income Level is found to be a significant positive effect, as countries with higher income are more integrated with the US. As the economy naturally grows, it is likely …
Is A Self-Employment Skilled Employment? - A Case Study Of Self-Employed With Bachelor’S Degree In Thailand, Kemmika Labkim
Is A Self-Employment Skilled Employment? - A Case Study Of Self-Employed With Bachelor’S Degree In Thailand, Kemmika Labkim
Chulalongkorn University Theses and Dissertations (Chula ETD)
In the paper, the research will be focused on self-employed occupations with a bachelor's degree in Thailand to look at the skills require for the self-employed to be hired. The researcher looks further into the Thai labor force survey conducted in 2016, the latest source. The survey shows in detail of self-employed occupations in Thailand with degrees with the total number of 2,284 people in 196 different occupations which counted only those who graduate from bachelor's and above. Hence, in this paper, the researcher looks upon three different sources of information: 2016 Thai labor force National Survey, the skill required …
The Effect Of Salary And Health Insurance Benefit On Job Satisfaction In Thailand, Nattapat Srivibha
The Effect Of Salary And Health Insurance Benefit On Job Satisfaction In Thailand, Nattapat Srivibha
Chulalongkorn University Theses and Dissertations (Chula ETD)
Human resources is the most significant factor in production function to exercise activities and operate the business. In order to maximize potential of employees, a good welfare and being taken care by a company are critical and will enhance employee satisfaction, resulted in employees' intention to become more accountable and dedicated to work. There are various factors that support employees' needs in fostering loyalty i.e. wages, health benefits, bonuses, scholarships, loan funds, etc. This study examines the effect of salary and health insurance on employee satisfaction in Thailand by exploring correlation between salary satisfaction and health insurance benefits satisfaction and …
Impact Of Women's Education On Marriage Outcomes, Nattamon Ungpraphakorn
Impact Of Women's Education On Marriage Outcomes, Nattamon Ungpraphakorn
Chulalongkorn University Theses and Dissertations (Chula ETD)
In Thailand, marriage has been one of many women’s aspirations. However, nowadays women’s labor force participation has increased, and women have become more economically independent as a result of higher education attainment. An important question is whether these factors lead to an older age of marriage or even a choice remaining single. This paper analyzes how women’s education affects the marriage outcome and studies single women’s perspective towards marriage. Using data from survey of 422 women between the age of 22 and 60, we estimate the logistic regression of marriage outcome. We find that older women tend to remain single …
Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha
Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha
Chulalongkorn University Theses and Dissertations (Chula ETD)
New era of marketing using social media as a promotional platform provides many advantages, for example the ability to communicate between producers and consumers while traditional marketing only promotes directional communication, companies only convey the message they want, without getting feedback and opinions directly from consumers. This research will explore what factors are related to the use of social media as a promotional tool and how far these factors influence dining behavior in restaurants. A quantitative survey was conducted to measure the effect of social media’s advertising, customers’ attitudes, customer experience on the decision to eat out at restaurants among …
Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha
Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha
Chulalongkorn University Theses and Dissertations (Chula ETD)
In this study, the author focus on an objective that is why Thai AirAsia can generate different levels of net profits from NokAir even two airlines are under similar environmental conditions and began business operations in a close year. Hence, the Author examined their different operating strategies during 2013-2019 with Ansoff Matrix along with environmental factors either external or internal that possibly affect the effectiveness of operating strategies. I applied the PEST analysis for analyzing macro-environment factors, Porter’s five forces analysis for investigating environment in the low-cost carrier market, also Nash equilibrium and theory of oligopoly for examining decisions of …
Factors Influencing Decision Making Of Consuming All Cafe Beverages Of Working Age In Bangkok, Kant Chaengchadchai
Factors Influencing Decision Making Of Consuming All Cafe Beverages Of Working Age In Bangkok, Kant Chaengchadchai
Chulalongkorn University Theses and Dissertations (Chula ETD)
During the past 5 years, the coffee shop business in Thailand has grown rapidly. According to the coffee business analysis report of Department of Business Development, The Ministry of Commerce found that In 2018, the coffee business grew by 37.71% from 2017, in line with the continuously increasing domestic consumption of coffee because of innovation and technology in coffee production and the trend of coffee consumption was increasing. During that period, CP All Co., Ltd. Lunch coffee business. All café which is fresh coffee corner in 7-11 convenience stores. All café has been growing significantly because of the wide expansion …
Health-Conscious Working People And 7-11 Ready Meal, Kemika Sricharoenwong
Health-Conscious Working People And 7-11 Ready Meal, Kemika Sricharoenwong
Chulalongkorn University Theses and Dissertations (Chula ETD)
Thailand’s urbanization and westernization, especially in Bangkok metropolitan has led into an alteration in dietary practices which relies more on convenience. Ready meal boxes from convenience store such as 7-eleven has increasingly gained popularity. Still, a disproportionate nutrition of Ready meal boxes seems to be contradictory with an increasing trend on health such as healthy food. This research paper explores whether health consciousness in terms of diet has an effect on working people’s decision to purchase 7-eleven ready meal boxes or not. Quantitive approach was employed where the data was obtained through online survey from 18 to 25 June, 2020. …
ปัจจัยความสำเร็จของโครงการธนาคารเวลาในประเทศไทย : กรณีศึกษา กรุงเทพมหานครและปริมณฑล, วรยศ ศิริจินตนา
ปัจจัยความสำเร็จของโครงการธนาคารเวลาในประเทศไทย : กรณีศึกษา กรุงเทพมหานครและปริมณฑล, วรยศ ศิริจินตนา
Chulalongkorn University Theses and Dissertations (Chula ETD)
การศึกษาครั้งนี้มีวัตถุประสงค์เพื่อศึกษาปัจจัยด้านแรงจูงใจและปัจจัยด้านเศรษฐกิจและสังคมที่มีผลต่อการมีส่วนร่วมในโครงการธนาคารเวลาในบริบทของประเทศไทย และศึกษาองค์ประกอบและความท้าทายที่มีผลต่อความสำเร็จของการจัดตั้งโครงการ เนื่องจากความสำเร็จและประโยชน์ของโครงการธนาคารเวลาขึ้นอยู่กับการมีส่วนร่วมในโครงการของสมาชิก องค์ประกอบและความท้าทายของโครงการที่จะแตกต่างกันไปตามบริบทของการปรับใช้โครงการ โดยศึกษาการมีส่วนร่วมจากสมาชิกของโครงการธนาคารเวลาในพื้นที่กรุงเทพมหานครและปริมณฑล 3 พื้นที่ ได้แก่ (1) เทศบาลตำบลบางสีทอง อำเภอบางกรวย จังหวัดนนทบุรี (2) สวนโมกข์กรุงเทพ เขตจตุจักร กรุงเทพมหานคร และ (3) โรงเรียนผู้สูงอายุยานนาวา เขตยานนาวา กรุงเทพมหานคร ด้วยวิธีการวิเคราะห์สมการถดถอยเชิงพหุคูณและการวิเคราะห์การถดถอยโลจิสติคแบบทวิ และศึกษาองค์ประกอบและความท้าทายของโครงการด้วยวิธีการวิเคราะห์สวอตและวิธีการวิเคราะห์แบบอุปนัย ปัจจัยด้านแรงจูงใจประเภทการพัฒนาส่วนบุคคล ประเภทผลประโยชน์ทางอารมณ์ ประเภทความจำเป็นและการใช้ประโยชน์ และประเภทความสัมพันธ์ทางสังคม อีกทั้ง ปัจจัยด้านเศรษฐกิจและสังคมและลักษณะการดำเนินงาน ได้แก่ อายุ ระดับการศึกษา อาชีพ อายุคาดเฉลี่ย ทุนทางสังคม ความพึงพอใจด้านเวลา ระยะเวลาการเป็นสมาชิกและจำนวนงานบริการที่ต้องการ ล้วนมีอิทธิพลต่อการมีส่วนร่วมในโครงการอย่างมีนัยสำคัญทางสถิติ องค์ประกอบที่สำคัญของโครงการธนาคารเวลาของประเทศไทย ได้แก่ ความชัดเจนของแนวคิดและรูปแบบของโครงการ การประชาสัมพันธ์ ทำเลที่ตั้ง คุณลักษณะของเจ้าหน้าที่และสมาชิกที่เหมาะสม วิธีการจูงใจและงบประมาณ ส่วนความท้าทายที่สำคัญ ได้แก่ การเผยแพร่ข้อมูลของโครงการอย่างมีประสิทธิผล การประเมินศักยภาพของพื้นที่ก่อนการขยายเครือข่ายโครงการ การกำหนดกรอบการดำเนินงานของโครงการธนาคารเวลา การสร้างวิธีจูงใจและการจัดสรรงบประมาณ
Marketing Strategy Development For Professional Services Firms: Case Study Of Certified Audit Firms In Russia, Dmitrii Bushkov
Marketing Strategy Development For Professional Services Firms: Case Study Of Certified Audit Firms In Russia, Dmitrii Bushkov
Chulalongkorn University Theses and Dissertations (Chula ETD)
This work is devoted to developing a strategy based on the Blue Ocean Strategy framework for audit firms in Russia. Today, audit firms in Russia are in an awkward position, caused by a fall of revenue in real terms, a high level of competition and a difficult economic situation. Therefore, audit firms are forced to look for new ways to grow their business. The paper analyzes the market for audit services in the period from 2009 to 2018, including structural analysis, revenue analysis, and assessment of the impact of the largest audit firms on the market. The historical background shows …
Parental And Peer Influence On Adolescent Smoking In Vietnam, Duong Hai Yen
Parental And Peer Influence On Adolescent Smoking In Vietnam, Duong Hai Yen
Chulalongkorn University Theses and Dissertations (Chula ETD)
To estimate the magnitude of the association between parent and peer influences on adolescent smoking as non-; light-; and heavy current smokers. By using data from 18,912 adolescents, ages from 13 to 15 years, from two years 2007 and 2014 of the Global Youth Tobacco Survey in Vietnam, were selected for these analyses. Data collected included measures for the smoking status of the adolescent and their parents and friends. Descriptive analysis was used to describe the characteristics of each individual variable. After that, the ordered logistic regression was applied to estimate the relationship between smoking behaviour of parents and peer, …
Institutional Factors And Cross-Border Merger And Acquisition : Evidence From Selected Asian Countries, Haneeta Phuriputranonth
Institutional Factors And Cross-Border Merger And Acquisition : Evidence From Selected Asian Countries, Haneeta Phuriputranonth
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this study is to examine the impact of institutional factors on cross-border merger and acquisition (M&A) inflows by using a panel data of 18 selected Asian countries from 2002 to 2016. This study contributes to the existing literatures by using various measures of institutional factors as the determinants of cross-border M&A into selected Asian countries and examining at the disaggregated level according to country’s income level. There are two main results from this study. First, two institutional factors, namely control of corruption and voice and accountability, have significant effect on cross-border M&A into selected Asian countries. Higher …
Which Types Of Investor Investment Flow Affect Thailand Stock Market Index, Net Teeramungcalanon
Which Types Of Investor Investment Flow Affect Thailand Stock Market Index, Net Teeramungcalanon
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examines the effect of types of investor investment flow on Thailand Stock Market Index returns. Daily data on investment types, namely, foreign investors, institutional investors, proprietary investors, and retail investors from the Stock Exchange of Thailand for the period 2015 to 2020 is used. The results from the OLS model show that proprietary investors dominate the SET index. We also conduct a Granger causality test to understand the relationship between the SET index and investor investment flow. This study also examines the relation between SET volatility and investor behavior. The result shows that when the SET index has …
Access To Higher Education, Job Mismatch, And Wage Penalties In Thailand, Palita Saripan
Access To Higher Education, Job Mismatch, And Wage Penalties In Thailand, Palita Saripan
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study considers whether close proximity to higher education institutions increases the probability of earning a bachelor’s degree, overeducation, and horizontal mismatch between degree and occupation. Using data from the 2015 and 2016 Labor Force Survey of the National Statistical Office of Thailand, and jobs data from the Ministry of Labor, we find that individuals living in provinces with research or Rajabhat universities are more likely to earn a bachelor’s degree, but does not increase the probability of being overeducated for their job. In addition, we find larger overeducation penalties in provinces with universities. Finally, qualitative analysis shows that demand …
Patient Preference And Cost-Effectiveness Analysis Of Colorectal Cancer Screening And Treatment, Pochamana Phisalprapa
Patient Preference And Cost-Effectiveness Analysis Of Colorectal Cancer Screening And Treatment, Pochamana Phisalprapa
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background/Aims: Colorectal cancer (CRC) screening and treatment have been reported to be cost-effective in many high-income countries. However, there was no such study in low- and middle-income countries (LMICs). This study aimed to assess the factors determine individuals’ preferences and cost-effectiveness of CRC screening and treatment. Methods: This study consists of three parts. The first part focused on the factors determine individuals’ preferences for CRC screening using discrete choice experiment and multinomial logit model. The second part investigated the cost-effectiveness and budget impact analyses of CRC screening comparing between annual fecal immunochemical test (FIT) and colonoscopy every 10 years. The …
The Roles Of Informality And Labor Mismatch On Returns To Education In Thailand, Tanthaka Vivatsurakit
The Roles Of Informality And Labor Mismatch On Returns To Education In Thailand, Tanthaka Vivatsurakit
Chulalongkorn University Theses and Dissertations (Chula ETD)
Thailand has experienced rapid economic development and significant investments in education. Despite these trends, many Thai workers remain informally employed or cannot find jobs commensurate with their education level or university major in the labor market. Given these issues, this dissertation examines three interrelated questions: 1) What are the returns to education among the informally employed in Thailand? 2) What is the incidence of vertical education - occupation mismatch and its accompanying wage penalties among Thailand’s informally employed? 3) What is the incidence of horizontal degree field - occupation mismatch and its penalties among Thailand’s post-secondary school graduates? The first …
การศึกษาลักษณะและการตัดสินใจของผู้ผลิตและผู้บริโภคภายใต้ระบบชุมชนสนับสนุนเกษตรกรรม, พัชรดนัย ไชยเดช
การศึกษาลักษณะและการตัดสินใจของผู้ผลิตและผู้บริโภคภายใต้ระบบชุมชนสนับสนุนเกษตรกรรม, พัชรดนัย ไชยเดช
Chulalongkorn University Theses and Dissertations (Chula ETD)
ระบบชุมชนสนับสนุนเกษตรกรรม (CSA) คือ รูปแบบของความสัมพันธ์ระหว่างเกษตรกรและผู้บริโภค ในการซื้อขายผลผลิตอินทรีย์ โดยให้ผู้บริโภคเข้ามาเป็นสมาชิกและมีการชำระเงินล่วงหน้าให้เกษตรกรเป็นรายปี ผู้บริโภคจะได้ผลผลิตอินทรีย์จากฟาร์มเกษตรกรโดยตรงเป็นรายสัปดาห์ หรือตามข้อกำหนดที่ตกลงกันไว้ การศึกษาครั้งนี้มีวัตถุประสงค์เพื่อศึกษาลักษณะและการตัดสินใจของเกษตรกรและผู้บริโภคที่เป็นสมาชิกภายใต้ระบบชุมชนสนับสนุนเกษตรกรรม (CSA) ในประเทศไทย โดยผู้วิจัยเลือกเก็บข้อมูลผ่านแบบสอบถามกับกลุ่มตัวอย่างเกษตรกรและกลุ่มตัวอย่างผู้บริโภคทั้งที่อยู่ภายใต้ระบบและไม่ได้อยู่ภายใต้ระบบ CSA ผลการศึกษาพบว่า เกษตรกรในกลุ่ม CSA มีอายุเฉลี่ยที่สูง มีรายจ่ายและหนี้สินน้อย ในด้านลักษณะเกษตรกรรม เกษตรกรในกลุ่ม CSA มีประสบการณ์ในภาคเกษตรน้อยกว่า และใช้พื้นที่ในการเพาะปลูกน้อยกว่าเกษตรกรในกลุ่ม Non-CSA เหตุผลในการตัดสินใจเข้าร่วม CSA ของเกษตรกรให้ความสำคัญกับการไม่ใช้สารเคมีในการเกษตรมากที่สุด ลักษณะของผู้บริโภคในระบบชุนสนับสนุนเกษตรกรรม (CSA) มีอายุเฉลี่ย ระดับการศึกษา จำนวนสมาชิกในครัวเรือน และระดับรายได้สูงกว่าผู้บริโภคในกลุ่ม Non-CSA โดยเหตุผลในด้านผลผลิตอินทรีย์เป็นแรงจูงใจของผู้บริโภคในการตัดสินใจเข้าร่วมในระบบชุมชนสนับสนุนเกษตรกรรมมากที่สุด
The Impact Of Economic Development On Health : A Country-Level Analysis, Huiying Wang
The Impact Of Economic Development On Health : A Country-Level Analysis, Huiying Wang
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates the impact of economic development on health, using a panel of 217 countries (139 high-income and 78 low-income countries for the period 1995-2018). Five dependent variables are included, which are life expectancy at birth, infant mortality, under-5 mortality, survival to age 65 for the female and the male population. The preferred regression method used is fixed effects - two stage least squares modeling (FE-2SLS). The specification includes two measures of economic development, including GDP per capita and the Gini index, as well as other macro-level variables that have been identified as important determinants for population health in …
Poverty And Corruption As Determinants Of Global Antimicrobial Resistance, Lyvia Ann Sanders Guerrier De Dumast
Poverty And Corruption As Determinants Of Global Antimicrobial Resistance, Lyvia Ann Sanders Guerrier De Dumast
Chulalongkorn University Theses and Dissertations (Chula ETD)
Antimicrobial resistance is a major threat to global public health and is believed to cause over 700,000 deaths per year. Efforts to tackle this problem have tended to focus on reducing antibiotic consumption and promoting the appropriate use of medicines. This study examines the relative importance of other socio-economic factors, more specifically poverty (Gross National Income per capita) and corruption (measured by quality of governance), in determining antibiotic resistance compared to use of antibiotics. Using panel data of 48 countries in 2008-2017, a fixed-effects multivariate analysis was used. Sobel tests and mediation analyses were also carried out to determine the …
Mental Health And Employment Status : Evidence From Thailand, Patchara Suwannasin
Mental Health And Employment Status : Evidence From Thailand, Patchara Suwannasin
Chulalongkorn University Theses and Dissertations (Chula ETD)
Mental health and mental disorder are significantly considered to be a worldwide issue nowadays such as depression and suicidal. Moreover, the problem of employment still occurs as an aspect of unemployment or employment status issues in those people who work in each economic sector. The objective of the study was to assess the impact of employment status on mental health and to investigate the relationship between personal characteristics and mental health in Thailand. Moreover, the channels that employment may affect mental health also were investigated in this study. A cross-sectional data, 2014 Thailand survey on conditions of society, culture, and …
Determinants Of Healthcare Utilization And Out-Of-Pocket Expenditure In Thailand, Piraya Saichol
Determinants Of Healthcare Utilization And Out-Of-Pocket Expenditure In Thailand, Piraya Saichol
Chulalongkorn University Theses and Dissertations (Chula ETD)
Thailand launched the Universal Coverage Scheme (UCS) in 2001 and most studies are focusing on the impact of the UCS on healthcare utilization and out-of-pocket (OOP) expenditure. None of the studies, however, examines healthcare utilization and OOP expenditure across the three main public health insurance schemes, i.e. UCS, Social Security Scheme (SSS), and Civil Servant Medical Benefit Scheme (CSMBS). Therefore, this study aims to examine the impact of health insurance status and use of health insurance on outpatient service utilization and healthcare OOP expenditure by using the 2017 Health and Welfare Survey data. Given large income and other disparities across …
The Relationship Between Social Participation And Smoking Among Middle-Aged And Elderly Persons In China, Yuqing Liu
The Relationship Between Social Participation And Smoking Among Middle-Aged And Elderly Persons In China, Yuqing Liu
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examined the relationship between social participation and smoking among middle-aged and elderly persons. This study used a secondary dataset drawn from the China Health and Retirement Longitudinal Study (CHARLS,2015). In this nationally survey, the number of observations was 9,876. The dependent variable used in this study is smoking and non-smoking. Smoking includes light smoking, moderate, and heavy smoking. The explanatory variables are family factors, demographic characteristics, and socioeconomic factors. Factors associated with smoking were examined with logistic regression model. The results showed that gender, marital status, health self-assessment, pension, chronic disease, playing Mahjong, playing chess, playing cards, or …
Factors Affecting The Purchase Of Commercial Endowment Insurance For The Chinese Adults, Tiantian Jin
Factors Affecting The Purchase Of Commercial Endowment Insurance For The Chinese Adults, Tiantian Jin
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study aimed to explore factors affecting the purchase of commercial endowment insurance for the Chinese adults. It used secondary data from “China Health and Retirement Longitudinal Study”, this data was based on family and individual who are 45 and over years old with a total of 17,000 individuals in 2015. In this study the percent of people with commercial endowment insurance is 0.93%, while the percent of people without is 99.07% so it used the Binary logistic model. Factors are studied from individual characteristic consists of age, gender, education, health status and income, and family characteristic composes of number …
The Determinant Of International Sovereign Bond Financing In Developing Countries, Thanatcha Varaputtanon
The Determinant Of International Sovereign Bond Financing In Developing Countries, Thanatcha Varaputtanon
Chulalongkorn University Theses and Dissertations (Chula ETD)
Governments need to secure finance for their country’s public projects. There are various ways for governments to acquire funds, for example, through taxation, borrowing money from international banks, issuing government bonds, and so on. For developing countries, a government may consider issuing international sovereign bonds to meet the country’s financial needs. This thesis looks at the determinants of international sovereign bond financing by 36 emerging economies using data collected from the Bloomberg terminal on international sovereign bonds issued between 1996 and 2016. The thesis adopts the discrete choice logit-fixed effect model to empirically verify factors suggested by S&P (2014) that …
The Determinant Impacting On Bilateral Exchange Rate : A Case Study Of The Thai Baht Against The U.S. Dollar, Sojirat Buato
The Determinant Impacting On Bilateral Exchange Rate : A Case Study Of The Thai Baht Against The U.S. Dollar, Sojirat Buato
Chulalongkorn University Theses and Dissertations (Chula ETD)
Thailand relies on the openness economy, in which accounted for rather than two-thirds of GDP. Also, the bilateral exchange rate quoting the most is the Thai baht against the U.S. dollar. Thence, this study examines the determinants impacting on it in order to foresee the direction of Thai baht against U.S. dollar. The scope of this study is from January 2001 through December 2019 and tested by the OLS approach. The empirical result for this study shows that the domestic interest rate, foreign interest rate and exports impact and are significant at 1% to this bilateral exchange rate. Meanwhile, the …
Low Transaction Cost Via Application And 7-Eleven Online Shopping, Chartwipa Songprai
Low Transaction Cost Via Application And 7-Eleven Online Shopping, Chartwipa Songprai
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates benefits of online technology that influence the intention to purchase on online channel or an intention to switch form non online shopping mode choice to online shopping mode, focus on an influence of time saving and cost saving benefits of online shopping on an intention to purchase products on a mobile application of 7-Eleven Thailand. As for both saving benefits of online shopping are duplicate with competitive advantages of convenience store as well. Therefore, this paper was direct by whether these time and cost saving benefits will also have significant effect on the intention to purchase from …
Impact Of Growth In International Tourism Industry Contributed To Co2 Emission In Cambodia, Philippines And Thailand, Juthamard Laohawattanajinda
Impact Of Growth In International Tourism Industry Contributed To Co2 Emission In Cambodia, Philippines And Thailand, Juthamard Laohawattanajinda
Chulalongkorn University Theses and Dissertations (Chula ETD)
Tourism is generally considered a clean industry, one of the reasons is tourism increasing investment in traveling facilities, instead of investment in factories. Furthermore, increasing tourism development relies on the protection of the natural environment and ecology. However, tourism development, like all industrial development, also comes with the higher demand in energy consumption and lack of management in the tourism industry resulting in environmental degradation The paper investigated the effect of environmental degradation in both aspects of destination factors and tourist factors based on the EKC hypothesis by incorporating trade openness and CO2 emission in Cambodia, Philippines, and Thailand which …
Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn
Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn
Chulalongkorn University Theses and Dissertations (Chula ETD)
With the rise of the new digital economy, the concept has started to change the form of career opportunities. Quick and easy sharing of information, which is the most important aspect in the new era, has been the catalyst for the change and development of the business world that enters a digital era. With exponentially growing digital technology, the modern development and utilization of digital technology will have an impact on the career opportunities for the Millennials (Generation Y) in Thailand. The purpose of this study is to assess the impact of modern utilization of digital technology influencing career opportunities …
How Does The Marketing Communication Mix Of 7-11 Affect The Customer Purchasing?, Sivakorn Tachasrisukko
How Does The Marketing Communication Mix Of 7-11 Affect The Customer Purchasing?, Sivakorn Tachasrisukko
Chulalongkorn University Theses and Dissertations (Chula ETD)
The present study aims to assess the effect of integrated marketing communication (IMC) of 7-11 in Thailand to Thai customer purchasing, describe what factors consumers take into account in when making decisions when they purchase the 7-11 products and explain how IMC effects to the consumer decision especially sales promotion and personal selling. The lifestyle of people has changed nowadays, some people do not have much time to purchase so the convenience store becomes popular because it is easy to find the products and the service is fast. Due to the fact that 7-11 in Thailand is the most popular …
Comparative Analysis Of Debts Financing Between Apple Inc. And Samsung Electronics Co., Ltd. On Product Pricing Strategies, Warintorn Pramoteyada
Comparative Analysis Of Debts Financing Between Apple Inc. And Samsung Electronics Co., Ltd. On Product Pricing Strategies, Warintorn Pramoteyada
Chulalongkorn University Theses and Dissertations (Chula ETD)
For over 30 years, there has been numerous studies on firm’s pricing strategies influenced by financing decisions. The evidences of such effects are undeniably true but surprisingly less known and discussed in the corporate world. This paper hence demonstrates real-case firms such as Apple Inc. and Samsung Electronics Co., Ltd. in a methodological research such that financial statements are analyzed and strategies are theoretically explained accordingly. The findings are nothing unexpected but remarkably motivating nonetheless, as there is a strong implication of debt financing, especially of short-term debts on Apple Inc.’s pricing directions. Whereas its rival, Samsung Electronics, even though …