Social and Behavioral Sciences Commons^™

A Beer For The People: Black Capitalism And The Brewing Industry In Civil Rights Era Wisconsin, John L. Harry

Theses and Dissertations

The term “Black Capitalism” was coined by Richard Nixon during the 1968 presidentialcampaign as a means of both quelling the unrest of the previous decade regarding the more volatile factions within the larger civil rights movement as well as helping African Americans enter the economic mainstream. Once president, Nixon’s rhetoric became a policy through the creation of the Office of Minority Business Enterprise and loans through the Small Business Administration. In 1970, a group of Black businessmen in Milwaukee took advantage of these programs to become the first Black brewery owners in Wisconsin when they purchased Peoples Brewing Company in …