Social and Behavioral Sciences Commons^™

"Rapping About Authenticity": Exploring The Differences In Perceptions Of "Authenticity" In Rap Music By Consumers.", James L. Wright

Doctoral Dissertations

Historically, social scientists have not only marginalized rap music as a viable unit of scholarly analysis, but failed at attempts to understand the thoughts and actions of rap music consumers. This study analyzes the connection between rap music’s (and the artists’) authenticity and how those perceptions of authenticity affect music consumers’ decision making process, thus providing a possible explanation as to why music fans purchase rap music. The goal of this research was to see if the reasons rap music fans provide explaining the rationale behind their purchases match the images and perceptions presumably held by the general public about …