Social and Behavioral Sciences Commons^™

"I March To The Beat Of My Own Drum": A Critical Discourse Analysis On Mediated Construction Of Aaron Rodgers' Covid-19 Vaccination Disclosure, Patrick Crowe

Doctoral Dissertations

The COVID-19 pandemic has brought suffering throughout society and disruption throughout the sports world. In the U.S., there have been politically polarized debates about the best course of action for handling the pandemic, including vaccinations and the appropriateness of other restrictive measures. Amidst the 2021 National Football League (NFL) season, in which the league imposed differing levels of restrictions based on a player’s vaccination status, former MVP and Super Bowl champion Aaron Rodgers tested positive for COVID-19. After his positive test, Rodgers, who had previously claimed he was “immunized” from COVID-19, revealed that his immunization protocol consisted of “alternate” drugs …

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

Exploring Memorable Message About Law Enforcement, Max Ray A. Davenport Jr

Masters Theses

Research demonstrates that Black Americans are placed at a higher risk for having negative interactions with law enforcement. As a result, Black American families may engage in racial ethnic socialization (RES) practices aimed at preparing Black youth for racialized experiences, reducing the psychological effects of racism, and perserving the lives of Black American citizens. Guided by the memorable messages framework, the present study examines memorable messages about law enforcement as recalled by Black American young adults. More specifically, this study examines the specific type(s) of memorable messages Black American young adults recall receiving about law enforcement from sources such as …

The Trauma Of Premature Exposure To Violence: The Destruction Of Innocence In The Hunger Games, Riley Woody

Chancellor’s Honors Program Projects

No abstract provided.

A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns

Doctoral Dissertations

This study applies a multimodal discourse analysis to social media content produced by Red Bull Media House. The aim of the research is to determine what postfeminist sensibilities discourses are used and how in the framing of the female action sports athletes the energy drink company sponsors. Specifically, Instagram posts, YouTube videos, and the biographical web pages about the 23 athletes were analyzed using multimodal discourse analysis. The findings revealed that while action sports have the potential to disrupt dominant discourses around femininity in sports contexts, ultimately Red Bull repackaged the discourses into different narratives.

Cultural Sensitivity: Importance, Competencies, And Public Relations Implications, Sarah A. Lutz

Chancellor’s Honors Program Projects

No abstract provided.

Troubles At Coal Creek: Rhetorics Of Writing, Research, And The Archive, Sumner Stevenson Brown

Masters Theses

Digging through the past can uncover painful truths. As such, historiography that does not acknowledge negotiated spaces, cultural erasures, and flexible frameworks may fall short. It may limit both breadth and depth of the past, thereby (re)producing erasures, whereas a reflexive theoretical framework delivers not only depth and breadth, but it also adds texture and dimension to historical writing and research processes. It is for these purposes that the value of alternative methodologies is not situated at the margins of the rhetorical canons. Instead, it is embedded in the very core of the canons, defined as an element that works …

The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb

Masters Theses

This study examines the transformation of the male body ideal in magazine ads over time. A content analysis of 218 male models in Esquire ads from 1955 to 2005 were coded for level of male models’ fat, muscularity, and nudity levels; whether the ad was photographed or illustrated; and product category. Findings reveal (1) a significant decrease in male models’ fat levels over time, (2) a significant increase in male models’ muscularity levels over time, and (3) a significant increase in nudity over time. Male models in photographed advertisements were found to have higher levels of muscularity and nudity than …

Framing Urban Change: Gentrification Discourses In The Media Coverage Of The Gülbol Eviction In Berlin, Eric Daniel Gedenk

Masters Theses

This thesis examines gentrification discourses in Berlin by highlighting an extraordinarily large protest sparked by the eviction of the Gülbol family—long-time residents of Berlin who immigrated to Germany from Turkey. Media outlets chose to frame the event in very different ways. I analyze articles from various media sources in an attempt to discover how these sources chose to frame this event, then analyze how these frames are applied to the general gentrification discourse in Berlin. Non-traditional, or “advocacy” media outlets used technology to break away from mass media frames on the subject and frame the event as governmental oppression and …

Drawing The Primetime Color Line: A Critical Discourse Analysis Of Interracial Marriages In Television Sitcoms, Jodi Lynn Rightler-Mcdaniels

Doctoral Dissertations

Changes throughout history, particularly those surrounding race relations in the U.S., frequently have a direct effect on personal social experience and the current structure of society. Although public discourse often emphasizes the rhetoric of racial progression, subtle racism abounds – both in society and in media – masked under the façade of equality. This is especially true when examining race relations between Blacks and Whites, particularly those involved in intimate heterosexual interracial relationships, as they have traditionally been viewed as negative, dangerous, and threatening to the status quo.

Television representations are often socially and culturally rooted with real issues, hence …

Teach For America Teachers' Blogs On Teaching, Samantha Nicole Holt

Masters Theses

In 1989, Princeton University senior Wendy Kopp conceived the idea of a national teacher corps that would place the brightest young people in the schools that were the most difficult to staff. This idea, which became Teach For America (TFA), took life in 1990, and has since become a powerful force in the public education reform movement. TFA consistently attracts college graduates from the nation’s top universities, and with the funding it receives from private donors as well as the federal government, the organization recruits and trains these individuals who commit to teach in the country’s highest-needs public schools. Critics …

Traditional Musician-Centered Perspectives On Ownership Of Creative Expressions, Dick Kawooya

Doctoral Dissertations

Historically, traditional music in Africa was attributed to the collective society and not to individual musicians. Given the changing socioeconomic, cultural and political environments prevalent in most African societies, collective ethos are increasingly problematic to the very survival of expressive cultures like music. Individual musicians cannot effectively live off the traditional music they make without offending their traditional societies. Without meaningful incomes from traditional music, musicians cannot contribute to traditional music because it is difficult in a collectivist environment to exploit the opportunities of the global intellectual property regimes. This situation is likely to undermine the future of traditional expressive …

"Rapping About Authenticity": Exploring The Differences In Perceptions Of "Authenticity" In Rap Music By Consumers.", James L. Wright

Doctoral Dissertations

Historically, social scientists have not only marginalized rap music as a viable unit of scholarly analysis, but failed at attempts to understand the thoughts and actions of rap music consumers. This study analyzes the connection between rap music’s (and the artists’) authenticity and how those perceptions of authenticity affect music consumers’ decision making process, thus providing a possible explanation as to why music fans purchase rap music. The goal of this research was to see if the reasons rap music fans provide explaining the rationale behind their purchases match the images and perceptions presumably held by the general public about …

An Analysis Of Values Conveyed By Fiction In Boys’ Life Magazine, 2002-2006, Tina Mendzigall

Masters Theses

Scholars involved in gender research generally advocate the idea that gender subjectivities are based on active social construction and interaction and as such are amenable to change. Notions and values of masculinity therefore are cultural constructs that are reflected and articulated through symbolic systems such as spoken and written language. Fiction narratives in teens’ magazines are one form of textual media content in which these values can be expressed. The purpose of this study was to explore the textual representations of American values of masculinity in 56 contemporary fiction stories of Boys’ Life magazine by conducting a qualitative content analysis. …