Social and Behavioral Sciences Commons^™

Understanding The Consumption Of Antimicrobial Resistance–Related Content On Social Media: Twitter Analysis, Hyunuk Kim, Chris R. Proctor, Dylan Walker, Ronan R. Mccarthy

Business Faculty Articles and Research

Background: Antimicrobial resistance (AMR) is one of the most pressing concerns in our society. Today, social media can function as an important channel to disseminate information about AMR. The way in which this information is engaged with depends on a number of factors, including the target audience and the content of the social media post.

Objective: The aim of this study is to better understand how AMR-related content is consumed on the social media platform Twitter and to understand some of the drivers of engagement. This is essential to designing effective public health strategies, raising awareness about antimicrobial …

Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.

School of Business: Faculty Publications and Other Works

The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …

Ukraine-Russia War: Nevada Twitter And Disinformation Trends, Mary Blankenship, Caitlin J. Saladino, William E. Brown Jr.

Elections & Governance

This fact sheet analyzes responses to the ongoing Ukraine-Russia War posted on Twitter by users located in Nevada and identifies the most circulated narratives and disinformation topics.

#Thesistuesday At University Of The Pacific, Michele Gibney

University Libraries Librarian and Staff Presentations

In 2020, the institutional repository manager who also had responsibilities over the social media accounts for the library, decided to attempt a year-long experiment titled #ThesisTuesday, a weekly social media campaign to promote ETDs and connect with campus stakeholders, researchers, and readers. At the time, the library had two social media student assistants who were tasked with sourcing images for the 52 chosen ETDs completed during 2020. The repository manager then used an online graphic creation tool, Canva to create a template for each ETD, plug in an image and swap out titles/authors. She also created short links for …

You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese

Honors College Theses

This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …

Differences Between Teacher-Focused Twitter Hashtags And Implications For Professional Development, Spencer P. Greenhalgh

Information Science Faculty Publications

Twitter hashtags may serve as valuable means for teachers' professional development. However, given the diversity of hashtag spaces and teacher needs, teachers must assess a given hashtag and compare it to their learning needs and preferences before determining whether it would be helpful. To support this reflection, I examine data associated with 60 Regional Educational Twitter Hashtags (RETHs) during the first six months of 2016 to begin describing the variety of teacher learning-focused Twitter spaces and make distinctions between them. My results indicate that these RETHs vary according to their relative focus on sharing, intimacy of personal connection, and volume …

A Content Analysis Of Rachel Held Evans’ Impact Through Her Virtual Community Of Faith, Maddie Christy

English and Journalism Student Works

This research discusses the impact of Rachel Held Evans’ life, work, and death on her virtual community of faith. Evans’ work as a writer and theologian in the progressive evangelical Christian world was analyzed in this study through the Twitter hashtag #becauseofRHE, a space that emerged on Twitter after her death to commemorate how she had impacted followers’ lives. In addition to an outpouring of grief the hashtag presented three key impacts: radical inclusiveness, accepting and encouraging doubts, and helping followers keep their faith in God and the Church.

Exploring Crisis Communication And Information Dissemination On Social Media: Social Network Analysis Of Hurricane Irma Tweets, Xianlin Jin

Communication Graduate Research

This study utilized social network analysis to identify the top 10 Twitter influentials during the Hurricane Irma crisis period and examined the relationship between social media attributes and the bridge influence of controlling information flow. The number of a user’s followers and tweets significantly predicted one’s control of information. Crisis information tended to be shared in scattered subgroups. Social network boundaries impeded information diffusion, and the communication pattern was largely one-way. The findings partially supported the opinion leader argument while indicating that influentials can directly generate information, which is consistent with the social-mediated crisis communication model. Such findings will contribute …

Twitter Activity Of Urban And Rural Colleges: A Sentiment Analysis Using The Dialogic Loop, Eugene H. Pons

FIU Electronic Theses and Dissertations

The purpose of the present study is to ascertain if colleges are achieving their ultimate communication goals of maintaining and attracting students through their microblogging activity, which according to Dialogic Loop Theory, is directly correlated to the use of positive and negative sentiment. The study focused on a cross-section of urban and rural community colleges within the United States to identify the sentiment score of their microblogging activity. The study included a content analysis on the Twitter activity of these colleges. A data-mining process was employed to collect a census of the tweets associated with these colleges. Further processing was …

Automatic Misogyny Detection In Social Media: A Survey, John Cardiff, Elena Shushkevich

Conference Papers

This article presents a survey of automated misogyny identification techniques in social media, especially in Twitter. This problem is urgent because of the high speed at which messages on social platforms grow and the widespread use of offensive language (including misogynistic language) in them. In this article we survey approaches proposed in the literature to solve the problem of misogynistic message recognition. These include classical machine learning models like Sup-port Vector Machine, Naive Bayes, Logistic Regression and ensembles of different classical machine learning models and deep neural networks such as Long Short-term memory and Convolutional Neural Networks. We consider results …

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …

Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton

STEMPS Faculty Publications

The purpose of this research is to examine factors affecting students’ perception and engagement of microblogging integration using a qualitative approach. We employed a qualitative case study design to explore potential factors affecting microblogging integration in a hybrid course. Using the technology acceptance model (TAM) model as an umbrella framework, we examined through in-depth interviews with 18 participants the impact of microblogging integration into instruction that affected students’ reported use and perceptions of their microblogging-supported learning experiences. We found that individual differences, system characteristics, social influence and facilitating conditions all have impact on student participation and engagement in microblogging integration …

21st Century Propaganda: The Age Of Twitter, Holly Thayer

Honors College Theses

Twitter is a new platform in which politics and social engagement has found a home. Due to this a new medium to propagate a message has emerged that is unlike traditional platforms of propaganda. I hypothesize that traditional tactics of analyzing propaganda are no longer sufficient. I conducted an 8 week study cataloguing tweets that contained either the hashtag #falseflag or #hoax that were based on current topics in the United States. In total I retrieved 128 tweets. I first analyzed these tweets through the seven traditional tactics of propaganda and found that they were only present in 51% of …

"Participant" Perceptions Of Twitter Research Ethics, Casey Fiesler, Nicholas Proferes

Information Science Faculty Publications

Social computing systems such as Twitter present new research sites that have provided billions of data points to researchers. However, the availability of public social media data has also presented ethical challenges. As the research community works to create ethical norms, we should be considering users’ concerns as well. With this in mind, we report on an exploratory survey of Twitter users’ perceptions of the use of tweets in research. Within our survey sample, few users were previously aware that their public tweets could be used by researchers, and the majority felt that researchers should not be able to use …

Tweeting The Anthropocene: #400ppm As Networked Event, Lauren E. Cagle, Denise Tillery

Writing, Rhetoric, and Digital Studies Faculty Publications

Social media platforms have been widely available for over 10 years, and communication research has responded in part by exploring how Facebook and other social media sites are used for advocacy and public discourse. Environmental issues, including climate change, have also been the focus of recent work on social media, including Environmental Communication's 2015 special issue on Climate Change Communication and the Internet. Bruno Latour's actor-network theory allows people to account for the roles played by users, links, hashtags, and other actants in the effort to move information through a larger network. The high percentage of tweets in the dataset …

The Rise Of The Alt-Right Movement, Ryan T. Summers

Media and Communication Studies Summer Fellows

The alt-right was once seen an obscure subculture festering on sites like Reddit and 4chan. They were written off as a bunch of trolls and racists too scared to organize, and media outlets saw them as a fringe movement with little hope of growing. However, the 2016 Presidential election of Donald Trump is one of many important events the alt-right rallied behind. They are even leaving their computer screens and beginning to hold ‘free-speech’ rallies across the country. This project asks very important questions about how this has become possible. What are the nuances of this movement? How were they …

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas

Masters Theses

Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …

Collective Rumor Correction On The Death Hoax Of A Political Figure In Social Media, Alton Y. K. Chua, Sin-Mei Cheah, Dion Hoe-Lian Goh, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Conversations on social media networks that discuss a crisis incident as it unfolds have become a norm in recent years. Left to its own devices, such conversations could quickly degenerate into rumor mills. Little research has thus far examined the correction of rumors on social media. Using the third person effect as a theoretical underpinning, we developed a model of collective rumor correction on social media based on an incident surrounding the death hoax of a political figure. Tweets from Twitter were collected and analyzed for the period when a spike of circulating rumors speculating the demise of Singapore's first …

A Model Of Social Media Engagement: User Profiles, Gratifications, And Experiences, Lori Mccay-Peet, Anabel Quan-Haase

FIMS Publications

No abstract provided.

Trending @ Rwu Law: Dean Yelnosky's Post: Why I Tweet Every Day, Michael Yelnosky

Law School Blogs

No abstract provided.

Social Health Signals, Ashutosh Sopan Jadhav, Swapnil Soni, Amit P. Sheth

Kno.e.sis Publications

Recently Twitter, has emerged as one of the primary medium for sharing and seeking of the latest information related to variety of the topics including health information. Recently, Twitter has emerged as one of the primary mediums for sharing and seeking the latest information related to a variety of topics, including health information. Although Twitter is an excellent information source, identification of useful information from the deluge of tweets is one of the major challenge. Twitter search is limited to keyword based techniques to retrieve information for a given query and sometimes the results do not contain real-time information. Moreover, …

Domain Specific Document Retrieval Framework For Real-Time Social Health Data, Swapnil Soni

Kno.e.sis Publications

With the advent of the web search and microblogging, the percentage of Online Health Information Seekers (OHIS) using these online services to share and seek health real-time information has in- creased exponentially. OHIS use web search engines or microblogging search services to seek out latest, relevant as well as reliable health in- formation. When OHIS turn to microblogging search services to search real-time content, trends and breaking news, etc. the search results are not promising. Two major challenges exist in the current microblogging search engines are keyword based techniques and results do not contain real-time information. To address these challenges, …

Domain Specific Document Retrieval Framework On Near Real-Time Social Health Data, Swapnil Soni

Kno.e.sis Publications

With the advent of web search and microblogging, the percentage of Online Health Information Seekers (OHIS) using these services to share and seek health information in real-time has increased exponentially. Recently, Twitter has emerged as one of the primary mediums for sharing and seeking of the latest information related to a variety of topics, including health information. Although Twitter is an excellent information source, the identification of useful information from the deluge of tweets is one of the major challenges. Twitter search is limited to keyword-based techniques to retrieve information for a given query and sometimes the results do not …

Mathematical Modeling Of Trending Topics On Twitter, Jonathan S. Skaza

Honors Projects in Mathematics

Created in 2006, Twitter is an online social networking service in which users share and read 140-character messages called Tweets. The site has approximately 288 million monthly active users who produce about 500 million Tweets per day. This study applies dynamical and statistical modeling strategies to quantify the spread of information on Twitter. Parameter estimates for the rates of infection and recovery are obtained using Bayesian Markov Chain Monte Carlo (MCMC) methods. The methodological strategy employed is an extension of techniques traditionally used in an epidemiological and biomedical context (particularly in the spread of infectious disease). This study, which addresses …

Exploring Ways Social Media Data Inform Public Issues Communication: An Analysis Of Twitter Conversation During The 2012-2013 Drought In Nebraska, Adam Wagler, Karen J. Cannon

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

Social networking sites often are used to maintain close social ties, but increasingly they are used for information and news dissemination, specifically about major events and crises. In 2012, a historic drought struck the Midwest, destroying or damaging portions of major field crops in major agricultural production states. By the end of August 2012, 90% of Nebraska was declared in extreme or exceptional drought, leading to bans on irrigation, damaged crops, and record-low yields as well as damaging the state’s leading economic sector. This case study used social media monitoring and analysis to explore online Twitter conversations related to this …

Knowledge Enabled Approach To Predict The Location Of Twitter Users, Revathy Krishnamurthy, Pavan Kapanipathi, Amit P. Sheth, Krishnaprasad Thirunarayan

Kno.e.sis Publications

Knowledge bases have been used to improve performance in applications ranging from web search and event detection to entity recognition and disambiguation. More recently, knowledge bases have been used to analyze social data. A key challenge in social data analysis has been the identification of the geographic location of online users in a social network such as Twitter. Existing approaches to predict the location of users, based on their tweets, rely solely on social media features or probabilistic language models. These approaches are supervised and require large training dataset of geo-tagged tweets to build their models. As most Twitter users …

Twitter Use And Its Effects On Student Perception Of Instructor Credibility, Jocelyn M. Degroot, Valerie J. Young, Sarah H. Vanslette

Applied Communication Studies Faculty Research, Scholarship, and Creative Activity

This study investigates college student perceptions of instructor credibility based on the content of an instructor’s Twitterfeed and student beliefs about Twitter as a communication tool. Quantitative and qualitative methods were utilized to explore the effects of three manipulated Twitter feeds (e.g., tweeting social topics, professional topics, or a blend) on student perceptions of instructor credibility and examine how students perceive Twitter as a teaching tool. Quantitative results suggest that the profile with professional content was most credible. Credibility ratings were also associated with other Twitter use variables, including positive student attitudes about instructors who use Twitter and Tweet frequency. …

Who’S Following Twitter? Coverage Of The Microblogging Phenomenon By U.S. Cable News Networks, Deborah S. Chung, Mina Tsay-Vogel, Yung Soo Kim

Journalism and Media Faculty Publications

Through data captured in a digital content analysis (DCA) lab, we examine coverage of Twitter across three 24-hour U.S. cable news channels: CNN, Fox News Channel, and MSNBC. This investigation tracked Twitter coverage from its initial stage, followed by its rise to a massively used tool and its subsequent diffusion into society, evident through its plateauing coverage. News stories covering Twitter, as it penetrated into society, were more likely to use benefit/gain frames when discussing the technology, highlighting its positive social, communicative, political, and participatory impact. Benefit frames were also likely to associate Twitter with journalism. Patterns …

Making "Friends" With The #Ethics Rules: Avoiding Pitfalls In Professional Social Media Use, Cynthia Laury Dahl

All Faculty Scholarship

Lawyers’ professional use of social media is widespread and a critical component to running a successful practice. Yet some common uses of social media easily – and often innocently -- violate the professional rules of ethics. The American Bar Association recently passed amendments to the Model Rules of Professional Conduct to include topics related to social media use, but the amendments still do not address all issues. Likewise, advisory opinions of state and local bar associations and court opinions give scant and sometimes contradictory advice about when a use does or does not violate a Rule. This essay discusses four …

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.