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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Digital Rite Of Passage: The First Social Media Kids, Julia Kennedy
Digital Rite Of Passage: The First Social Media Kids, Julia Kennedy
Honors College Theses
Through a combination of academic research and creative storytelling, this thesis delves into the largely undocumented experiences of the “first social media kids,” an entire generation of tweens who grew up using social media in the 2010s before it was heavily moderated or imbued with age restrictions. While stories about this age of social media have been traded consistently in conversations between peers who are currently in their early twenties, there is a clear lack of academic work focused on early social media and the young users who explored it. Through the medium of an episodic and investigative podcast titled …
Building Broski Nation: How Brittany Broski Fosters Parasocial Relationships Through Tiktok, Maureen Corrigan
Building Broski Nation: How Brittany Broski Fosters Parasocial Relationships Through Tiktok, Maureen Corrigan
Honors College Theses
This study delves into the concept of parasocial relationships (PSR) in the 21st century, specifically how social media influencers employ parasocial interaction (PSI) tactics on TikTok to form these relationships. This study explores the affordances of direct contact that TikTok allows for and its influence on PSR/PSI. This was able to be done by using popular TikTok influencer Brittany Broski’s “spam” account as a case study. I coded specific PSI tactics and tracked how these tactics correlated to the engagement metrics of her videos. As well as, content analyzing four specific organic and sponsored posts to see how these tactics …
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Honors College Theses
This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
Honors College Theses
This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …