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Social and Behavioral Sciences Commons™
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Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Digital Rite Of Passage: The First Social Media Kids, Julia Kennedy
Digital Rite Of Passage: The First Social Media Kids, Julia Kennedy
Honors College Theses
Through a combination of academic research and creative storytelling, this thesis delves into the largely undocumented experiences of the “first social media kids,” an entire generation of tweens who grew up using social media in the 2010s before it was heavily moderated or imbued with age restrictions. While stories about this age of social media have been traded consistently in conversations between peers who are currently in their early twenties, there is a clear lack of academic work focused on early social media and the young users who explored it. Through the medium of an episodic and investigative podcast titled …
Building Broski Nation: How Brittany Broski Fosters Parasocial Relationships Through Tiktok, Maureen Corrigan
Building Broski Nation: How Brittany Broski Fosters Parasocial Relationships Through Tiktok, Maureen Corrigan
Honors College Theses
This study delves into the concept of parasocial relationships (PSR) in the 21st century, specifically how social media influencers employ parasocial interaction (PSI) tactics on TikTok to form these relationships. This study explores the affordances of direct contact that TikTok allows for and its influence on PSR/PSI. This was able to be done by using popular TikTok influencer Brittany Broski’s “spam” account as a case study. I coded specific PSI tactics and tracked how these tactics correlated to the engagement metrics of her videos. As well as, content analyzing four specific organic and sponsored posts to see how these tactics …
Social Media And Wellbeing, Aditya Adsule
Social Media And Wellbeing, Aditya Adsule
Honors College Theses
This psychology thesis paper investigates the existing body of scientific literature surrounding the effects of social media on the wellbeing of adolescents and adults ages 18-29. The current body of scientific literature supports the overall finding that social media has a negative impact not only on mental health, but on physical health. There are also key findings showing the impact of social media on other facets of life such as sleep patterns, social interactions, and physical activity. Current intervention therapies need to be revisited and the DSM categorization of social media addiction needs to be investigated further.
To Be Not So Lonely: Support And Community Through Twitter Fan Accounts In The Harry Styles Fandom, Abigail Garrett
To Be Not So Lonely: Support And Community Through Twitter Fan Accounts In The Harry Styles Fandom, Abigail Garrett
Honors College Theses
This study aims to examine the ways that fan accounts on social media foster community and fill the void of emotional engagement when the artist is not as active. It also looks at how fans’ parasocial relationships change when the subject of their emotional connection disappears. This study adds to previous research done on fandom, parasocial relationships, and social media. To perform this study, a close content analysis was done, focusing on one specific Harry Styles fan account on Twitter, @hsdaily. Two time periods were defined, one being a time of low activity from Harry Styles and one being high …
Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski
Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski
Honors College Theses
Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Honors College Theses
This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
Honors College Theses
This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …
Do You Trust Me(Dia)?: How Students Perceive And Identify Fake News, Kamari Stewart
Do You Trust Me(Dia)?: How Students Perceive And Identify Fake News, Kamari Stewart
Honors College Theses
Social media has become an increasingly popular source of news among young adults. However, with the rise of “fake news,” credibility comes into question and young adults are left on their own to determine which news is real and which is false. Two focus groups were employed in this study to gain a greater understanding of how college students aged 18-24 determine what news to trust on social media and the factors that impacted those decisions. Young adults in that age group trust news found on social media based on a variety of factors including the person that is sharing …
A Study Of The Media's Portrayal Of The Measles Outbreak, Ashley K. Lawrence
A Study Of The Media's Portrayal Of The Measles Outbreak, Ashley K. Lawrence
Honors College Theses
This thesis project examines how social media was used during the measles outbreak in the United States from February 1, 2015-April 30, 2015. This content analysis research project will examine social media, specifically Twitter and Facebook, on the basis of the Center for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The media outlets will be observed in order to determine the context of the measles outbreak, and the responses from the public (positive and negative) about how they felt or reacted to the information. In order to examine the social media outlets, research from the CDC …
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Honors College Theses
Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …