Social and Behavioral Sciences Commons^™

Introducing Mobiles To Dana Medical Library: Successes & Challenges, Fred C. Pond, Alice Stokes, Lesley Boucher

UVM Libraries Conference Day

The Dana Medical Library mounted a webpage of health-sciences information sources for mobile apps in early 2011, followed later by a lending system for iPads. We offered workshops on "Mobile Apps" and promoted them at orientations, usually including a few words while teaching other topics.

We will review the successes and challenges of introducing this new technology, and offer some perspectives for the future in managing mobile apps.

Herding Cats, Knitting Fog, And Nailing Pudding To The Wall: Toward A Mixed-Methods Approach For Evaluating Social Media Marketing In Libraries, Selene Colburn

UVM Libraries Conference Day

Just a few years ago, social media tools were so new that adapters were considered innovators. Many academic libraries now routinely share information about their collections, programs, and services through these modalities, but how do we evaluate our efforts, in a medium that remains inherently experimental? This paper will look at both qualitative and quantitative evaluative measures that can be used together to assess the efficacy of social media marketing campaigns and will provide conference-goers with sample rubrics for assessing the use of Facebook, Twitter, and YouTube.