Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Kansas State University Libraries (7)
- University of South Florida (5)
- California State University, San Bernardino (4)
- Singapore Management University (4)
- University of Central Florida (4)
-
- Brigham Young University (3)
- Pepperdine University (3)
- Selected Works (3)
- Seton Hall University (3)
- Walden University (3)
- Wright State University (3)
- Bridgewater State University (2)
- California Polytechnic State University, San Luis Obispo (2)
- City University of New York (CUNY) (2)
- Illinois State University (2)
- Kennesaw State University (2)
- Liberty University (2)
- Minnesota State University, Mankato (2)
- University of Arkansas, Fayetteville (2)
- University of Nebraska - Lincoln (2)
- University of Tennessee, Knoxville (2)
- American University in Cairo (1)
- Ateneo de Manila University (1)
- Butler University (1)
- Eastern Illinois University (1)
- Embry-Riddle Aeronautical University (1)
- Harrisburg University of Science and Technology (1)
- Olivet Nazarene University (1)
- Purdue University (1)
- Roger Williams University (1)
- Publication Year
- Publication
-
- Journal of Applied Communications (7)
- Theses and Dissertations (5)
- USF Tampa Graduate Theses and Dissertations (5)
- Journal of International Technology and Information Management (4)
- Human-Machine Communication (3)
-
- Kno.e.sis Publications (3)
- Masters Theses (3)
- Organization Management Journal (3)
- Atlantic Marketing Journal (2)
- Faculty Publications (2)
- Graduate Theses and Dissertations (2)
- Honors Program Theses and Projects (2)
- Research Collection School Of Computing and Information Systems (2)
- Walden Dissertations and Doctoral Studies (2)
- All Faculty Scholarship (1)
- All Graduate Theses, Dissertations, and Other Capstone Projects (1)
- All UNF Research (1)
- Ann E Williams (1)
- Beyond the Project Horizon: Journal of the Center for Project Management Innovation (1)
- College of Journalism and Mass Communications: Theses (1)
- Communication Studies (1)
- Communication Theses (1)
- Critical and Creative Thinking Capstones Collection (1)
- Daxton "Chip" Stewart (1)
- Dental Hygiene ETDs (1)
- Department of Agricultural Leadership, Education and Communication: Dissertations, Theses, and Student Scholarship (1)
- Department of Information Systems & Computer Science Faculty Publications (1)
- Dissertations (1)
- Doctoral Dissertations (1)
- Doctoral Dissertations and Projects (1)
- Publication Type
Articles 1 - 30 of 90
Full-Text Articles in Social and Behavioral Sciences
Mediating Effect Of Mobile Banking Trust On Information And System Quality, Marko Van Deventer
Mediating Effect Of Mobile Banking Trust On Information And System Quality, Marko Van Deventer
Journal of Marketing and Consumer Behaviour in Emerging Markets
In the context of mobile banking services, trust emerges as a pivotal factor influencing both the acceptance and utilisation of these services, significantly shaping customers' confidence in their usage. Existing literature proposes that trust operates as a mediator in the connection between customers' perceptions of the quality of information and the overall system in mobile banking.
This study aimed to investigate whether trust acts as a mediating variable in the relationship between information and system quality within the mobile banking experiences of Generation Y customers in the South African banking sector. Employing a descriptive research design, the study distributed self-administered …
Breaking The Transactional Mindset: A New Path For Healthcare Leadership Built On A Commitment To Human Experience, Kirsten Krull, Jerry Mansfield, Jennifer Gentry, Karen Grimley, Barbara Jacobs, Jason Wolf
Breaking The Transactional Mindset: A New Path For Healthcare Leadership Built On A Commitment To Human Experience, Kirsten Krull, Jerry Mansfield, Jennifer Gentry, Karen Grimley, Barbara Jacobs, Jason Wolf
Patient Experience Journal
Numerous health care publications have focused on the compelling need to improve patient experience and the associated improvements necessary to address workforce well-being. The COVID-19 pandemic exacerbated and illuminated long-standing problems in health care including workforce shortages, inequity in health care delivery outcomes, care provider burnout, and overall societal structural racism.1,2 The Beryl Institute’s Nursing Executive Council (NEC) manuscript Rebuilding a Foundation of Trust: A Call to Action in Creating a Safe Environment for Everyone3 focused on actions and behaviours to heal relationships and build trust between care providers and leaders with commitments to safety, empathy, shared decision …
How Risk Perceptions And Level Of Trust Of Information Influence Individuals’ Health Services Usage, Wan-Lin Chang
How Risk Perceptions And Level Of Trust Of Information Influence Individuals’ Health Services Usage, Wan-Lin Chang
Research Symposium
Background: When facing health-related issues, decision-making is not an easy thing. Some people look for advice from health care professionals, and some people trust their family members' and friends’ experiences more. Previous studies in health communication have suggested differences across various demographic groups in information seeking access and skills, including variables related to the knowledge gap assumption and individuals' risk perceptions.
Methods: Multiple linear regression and logistic regression are used to examine how individuals’ health risk perceptions influence their health service usage by analyzing the Health Information National Trends Survey (HINTS) 5 Cycle 4. HINTS conducts national surveys to monitor …
Lead Self To Lead Others: Intersection Of Courage, Self-Awareness, & Leadership Communication For Self-Leadership & Development, Maribel Paulino
Lead Self To Lead Others: Intersection Of Courage, Self-Awareness, & Leadership Communication For Self-Leadership & Development, Maribel Paulino
Student Theses and Dissertations
Toxic workplaces are recognized as the strongest predictor of attrition and turnover, contributing to global disengagement (70% of team engagement is attributed to managers who are also quietly quitting) particularly by way of workplace cultures, pay and benefits, and employee well-being. A recent workplace research study suggests that 59% of the global workforce is disengaged, 44% is experiencing record high stress levels, 21% is experiencing anger, 56% is struggling, and 24% feel cared for; meanwhile, global disengagement is costing the global economy a substantial $8.8 trillion dollars. As the world continues to evolve, leaders must forge ahead continuously shifting how …
Establishing Connectivity And Trust In High Schools During Covid-19, Lisa De Leon, Matthew D. Wilkens
Establishing Connectivity And Trust In High Schools During Covid-19, Lisa De Leon, Matthew D. Wilkens
The Scholarship Without Borders Journal
Although meta-leadership was originally a framework used to examine healthcare leadership in crisis, it is also a valuable framework for educational leadership. The COVID-19 pandemic has caused school leaders to endure a crucible of fire in every area, such as balancing children’s safety with losses to education quality. The action plans of educators are frequently in flux as the pandemic evolves and unfolds. The continuation of this crisis has led to uncertainty, and at times, chaos.
This study examines how meta-leadership, with emphasis on connectivity, has been applied by educational leadership in American high schools during the COVID-19 pandemic. 2020 …
Young Mothers’ Trust Of Celebrities And Influencers For Food Safety And Nutrition Information, Quisto Settle, Linnea Harvey, Taylor Ruth, Joy N. Rumble
Young Mothers’ Trust Of Celebrities And Influencers For Food Safety And Nutrition Information, Quisto Settle, Linnea Harvey, Taylor Ruth, Joy N. Rumble
Journal of Applied Communications
Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints …
Advising Communication In Finance, Jordan J. Schumann
Advising Communication In Finance, Jordan J. Schumann
Communication Studies
Communication is an important factor in relationships. When it comes to financial advising and the advisors’ relationship with their clients, it is no different. However, the driving factor of what makes a client choose one advisor over another remains in question. As such a question builds: what does an advisor do to maintain a client and promote gaining new ones? This study examines the experiences current advisors have had in their respective careers. To examine this topic, communication theories (Social Cognitive Theory, Source Credibility Theory, and Uncertainty Reduction Theory) are called upon to inform the outcomes of advisors' experiences. The …
A Review Of Motivating Language Theory’S Effects On Trust In Organizations, James B. Larue
A Review Of Motivating Language Theory’S Effects On Trust In Organizations, James B. Larue
Pepperdine Journal of Communication Research
In their research, Men and colleagues (2022) investigated the influence of Motivating Language Theory (MLT) from supervisors on employee trust during the COVID-19 pandemic. Men and colleagues conducted online surveys across the United States to determine the effectiveness of empathetic, meaning-making, and direction-giving language in building trust within organizations. Results showed that empathetic language had a strong positive relationship with trust (β=.53), and direction-giving language had a weak positive relationship in satisfying employees’ need for competence (β=.32). This article is particularly relevant for organizational leaders looking to build trust with employees and those interested in psychology, communication, or business.
Researching How Excess Social Media Use And Filters Affect Trust, Ula J. Mccarthy
Researching How Excess Social Media Use And Filters Affect Trust, Ula J. Mccarthy
Honors Undergraduate Theses
In the present day, excessive social media use has become synonymous with the younger generation. Prolonged social media interaction has resulted in new terminology describing the compulsive need for internet and social media use: internet addiction. This is a new term, and while it has not been defined as a clinical addiction used in acute care settings (Zahrai et al., 2022), it is important to understand its symptoms, like excessive social media use. Given the rapid speed of social media integration in modern society, it is important to investigate how excessive social media use (ESMU), as defined by Zahrai et …
Why Do Relationships Matter To Project Managers? 3 Elements To Integrate Into Every Project Manager Tool-Kit, Sarah M. Dyson, Joe Deklinski
Why Do Relationships Matter To Project Managers? 3 Elements To Integrate Into Every Project Manager Tool-Kit, Sarah M. Dyson, Joe Deklinski
Beyond the Project Horizon: Journal of the Center for Project Management Innovation
Abstract
Emotional intelligence is one of the essential attributes of success in the workplace and life. It is a skill that can be learned and developed. The ability to manage emotions is also a part of it. Emotional intelligence can be taught, practiced, and mastered by anyone who wants to become a better manager. It is not just about managing your emotions but being able to manage them effectively if you want to become a better leader. One of the hallmarks of effective project leadership is building constructive relationships. Relationship building is essential because project managers do not typically have …
Overcoming The Space Between Us: A Multi-Disciplinary Approach To Bridge Building, Kate Hanisian
Overcoming The Space Between Us: A Multi-Disciplinary Approach To Bridge Building, Kate Hanisian
Theses and Dissertations
Facilitators in organization and community contexts (and other practitioners whose job it is to move groups of people forward together) are faced with the undercurrent of human conflict every day in meetings and gatherings around the world; often with limited access to an overarching tool to help prevent and manage conflict in most settings. The purpose of this paper was to uncover patterns in bridge building practices so that anyone who finds themselves in the role of facilitating conversations between people who are very different or do not like each other might lean into a set of practices that can …
Higher Education Social Media: Student Perceptions Of University’S Covid-19 Crisis Communication, Bailey Cormier
Higher Education Social Media: Student Perceptions Of University’S Covid-19 Crisis Communication, Bailey Cormier
Honors Program Theses and Projects
This study, as stated, is aimed to explore the perceptions and experiences of full-time undergraduate students of the university’s social media crisis communication. These students, the stakeholders of BSU, have followed Instagram accounts and have both accessed and been the audience of during the COVID-19 pandemic. Since the COVID-19 pandemic is a novel health crisis, the findings of this study have significance and can provide insights into effective crisis communication strategies that organizations and crisis communicators can implement in the current pandemic and future health crises. Experiences with different aspects during the pandemic such as participating in education online during …
From Bridgerton To Love Is Blind: Romantic Relationship Expectations Based On Consumption Of Original Streaming Television, Elena Bartolomey
From Bridgerton To Love Is Blind: Romantic Relationship Expectations Based On Consumption Of Original Streaming Television, Elena Bartolomey
Honors Program Theses and Projects
This study examines how relationship expectations differ when a user consumes traditional television in comparison to original streaming TV. The findings of this study are consistent with previous studies that found that those with lower perceptions of trust and commitment in relationships tend to watch more romantic television. In addition, those who watch more original streaming television of all kinds, tend to have a more romanticized view of relationships. In addition to replicating previous studies, this study found that while young people may be reticent to define their relationships, those who do have higher levels of trust and commitment than …
Exploration Of How Unified Theory Of Acceptance And Use Of Technology Enhances Trust In Communication, Samantha M. Ricciardi
Exploration Of How Unified Theory Of Acceptance And Use Of Technology Enhances Trust In Communication, Samantha M. Ricciardi
Doctoral Dissertations and Projects
The qualitative study aims to understand the central phenomenon of how trust enhances communication with online grocery shopping for participants who are 25 years and older and are active online grocery shoppers. Venkatesh, Morris, and Davis created a technology acceptance model called Unified created Theory of Acceptance and Use of Technology, which explains the acceptance and use of information systems and communication technology innovations with consumers (Kim et al., 2008; Phillippi et al., 2021). The Unified Theory of Acceptance and Use of Technology is an alternative theoretical model that ties into eight existing user acceptance models: (a) Technology Acceptance Model …
Building Constructive Interpersonal Communication Skills In Military Professionals: Generating A Culture Of Trust, April L. Baptiste Robertson
Building Constructive Interpersonal Communication Skills In Military Professionals: Generating A Culture Of Trust, April L. Baptiste Robertson
Critical and Creative Thinking Capstones Collection
Trust and open communication are interdependent and as a post 9/11 career Army leader, I have witnessed what appears to be the erosion of both within the military ranks. Military quality of life and mental health issues are on the rise, with compliance and prevention programs appearing to be less than impactful solutions. The resulting effects of which is a loss of trust and confidence in leadership. The research and findings presented within this synthesis strongly indicate that targeted training on interpersonal communication skills and counseling would simultaneously foster leader development and underpin a culture of trust and open communication. …
Human, Hybrid, Or Machine? Exploring The Trustworthiness Of Voice-Based Assistants, Lisa Weidmüller
Human, Hybrid, Or Machine? Exploring The Trustworthiness Of Voice-Based Assistants, Lisa Weidmüller
Human-Machine Communication
This study investigates how people assess the trustworthiness of perceptually hybrid communicative technologies such as voice-based assistants (VBAs). VBAs are often perceived as hybrids between human and machine, which challenges previously distinct definitions of human and machine trustworthiness. Thus, this study explores how the two trustworthiness models can be combined in a hybrid trustworthiness model, which model (human, hybrid, or machine) is most applicable to examine VBA trustworthiness, and whether this differs between respondents with different levels of prior experience with VBAs. Results from two surveys revealed that, overall, the human model exhibited the best model fit; however, the hybrid …
Examining Factors Influencing Intention To Use M-Health Applications For Promoting Healthier Life Among Smartphone Users In Tanzania, Herman Mandari, Mahija Yahaya
Examining Factors Influencing Intention To Use M-Health Applications For Promoting Healthier Life Among Smartphone Users In Tanzania, Herman Mandari, Mahija Yahaya
Journal of International Technology and Information Management
Deaths related with Non-Communicable Diseases (NCDs) have recently increases, similarly, development of mobile technologies have paved a way in which Smartphone users can use m-health applications to address high level of sedentary behaviours that relates to negative health consequences. Therefore, this study was conducted to examine factors which may influence generation Y who are Smartphone users to adopt m-health applications in controlling NCDs in Tanzania. TAM theory was extended with awareness, trust and perceived cost to develop a research conceptual model of this study. Google form was used to developed online questionnaire which was distributed through social media platforms to …
News Media Trust And Mistrust During The Covid-19 Pandemic, Kaitlyn Seiter
News Media Trust And Mistrust During The Covid-19 Pandemic, Kaitlyn Seiter
Graduate Theses and Dissertations
With the uncertainty and growing information surrounding the COVID-19 pandemic, news media consumption has increased drastically compared to pre-pandemic consumption. At the start of the pandemic, 94% of Americans reported closely following COVID-19 news, with more than half of Americans spending more than two hours consuming COVID-19 news everyday (SSRS, 2020). With the news media serving as a critical source of information through this public health crisis, the public’s reactions, behaviors, and attitudes to the pandemic stem from the level of trust they have in the news media to share COVID-19 information. Because of this, this study examines trust in …
The Sociology Of Trust In Science: Evaluating And Predicting Levels Of Scientism In Indiana Residents, Sohinee Bera
The Sociology Of Trust In Science: Evaluating And Predicting Levels Of Scientism In Indiana Residents, Sohinee Bera
The Journal of Purdue Undergraduate Research
While science is traditionally regarded as an enterprise based on evidence, objectivity, and empirical data, its image in the eyes of the general population depends largely on trust. Most nonscientists do not have the expertise to understand specialized scientific evidence. Without the ability to engage with scientific knowledge firsthand, individuals may reject scientific claims based on their trust or distrust of science, especially if that claim contradicts their thinking. Therefore, interpretations of science and its role as a credible decision- making cue vary among individuals. Th e objectives of this research were to evaluate levels of scientism, or public trust …
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
Journal of Applied Communications
Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed …
Fake News, Epistemic Coverage And Trust, Shane Ryan
Fake News, Epistemic Coverage And Trust, Shane Ryan
Research Collection School of Social Sciences
This article makes the case that a deficit or absence of trust in media sources to report on newsworthy items facilitates acceptance of fake news. The article begins by identifying the sort of fake news that is of interest for the purposes of this article. Epistemic coverage is then explained-in particular, how an individual's expectations about their epistemic environment can lead them to accepting or rejecting claims. The article explains that when an individual believes that mainstream media report on what is deemed newsworthy, it follows that an individual will have grounds to dismiss a newsworthy claim that has not …
Forms And Frames: Mind, Morality, And Trust In Robots Across Prototypical Interactions, Jaime Banks, Kevin Koban, Philippe De V. Chauveau
Forms And Frames: Mind, Morality, And Trust In Robots Across Prototypical Interactions, Jaime Banks, Kevin Koban, Philippe De V. Chauveau
Human-Machine Communication
People often engage human-interaction schemas in human-robot interactions, so notions of prototypicality are useful in examining how interactions’ formal features shape perceptions of social robots. We argue for a typology of three higher-order interaction forms (social, task, play) comprising identifiable-but-variable patterns in agents, content, structures, outcomes, context, norms. From that ground, we examined whether participants’ judgments about a social robot (mind, morality, and trust perceptions) differed across prototypical interactions. Findings indicate interaction forms somewhat influence trust but not mind or morality evaluations. However, how participants perceived interactions (independent of form) were more impactful. In particular, perceived task interactions fostered functional …
Navigating Transparent Pork Production: Analyzing Visual Attention Of The Maschhoffs Website, Nellie Hill, Maggie Elliot, Courtney Meyers
Navigating Transparent Pork Production: Analyzing Visual Attention Of The Maschhoffs Website, Nellie Hill, Maggie Elliot, Courtney Meyers
Journal of Applied Communications
When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop …
Exploring The Behavioral Intention To Use Collaborative Commerce: A Case Of Uber, C. Christopher Lee, Sinéad Ruane, Hyoun Sook Lim, Ruoquing Zhang, Heechang Shin
Exploring The Behavioral Intention To Use Collaborative Commerce: A Case Of Uber, C. Christopher Lee, Sinéad Ruane, Hyoun Sook Lim, Ruoquing Zhang, Heechang Shin
Journal of International Technology and Information Management
The goal of our research study is to develop a hybrid instrument built on the revised Unified Theory of Acceptance and Use of Technology (UTAUT2) framework, which is reliable in predicting the behavioral intention to use the Uber ridesharing app. It focuses on extending the UTAUT2 in collaborative consumption, particularly from a consumer and ridesharing-app perspective. Our proposed framework, UTAUT-CC, preserves existing UTAUT2 constructs – performance expectancy, effort expectancy, social expectancy, and facilitating conditions. It also retains demographic moderating variables of age and gender, while maintaining some of the key integral relationships depicted in those models. We integrated three new …
Trust And Closeness: A Mixed Method For Understanding The Relationship Of Social Network Users, Lei Yang, Xue Wang, Margaret Meiling Meiling Luo
Trust And Closeness: A Mixed Method For Understanding The Relationship Of Social Network Users, Lei Yang, Xue Wang, Margaret Meiling Meiling Luo
Journal of International Technology and Information Management
Mutual trust among social networks users encourages positive communications, so it is critical to study trust in the context of online social networks. In this study, we built a model to calculate trust of social media users. Data was collected from Qzone (Tencent Technology Co., Ltd.), a SN service (also known as QQ) in China. We identified 150 QQ users and 3 friends from each of the users; data of these users were collected by Python program. The relationship between trust and closeness was constructed using an ordinary least squares regression model, and the factors that influence trust between social …
The Relationship Between Organizations' Response To Customer Complaints, Customer Trust, And Loyalty, Abimbola Ajibola
The Relationship Between Organizations' Response To Customer Complaints, Customer Trust, And Loyalty, Abimbola Ajibola
All Graduate Theses, Dissertations, and Other Capstone Projects
The purpose of this quantitative study was to examine the relationship between organizations’ responses to customer complaints and their effects on customer loyalty and trust. Four hypotheses were established for this study to help us gain a greater understanding of the dynamics of the responses to customer complaints and their relationship with trust and loyalty. Five independent variables (apology, timeliness, explanation, compensation, and dialogue/active listening) and two dependent variables (trust and brand loyalty) were used to test the hypotheses. An online survey was conducted through Qualtrics and data were collected from participants who were students at a Midwestern University. Facebook …
A Mixed-Methods Comparison Of Self-Reported And Conversational Trust In Science, Joy N. Rumble, Yu-Lun Wu, Kelsey Tully, Taylor K. Ruth, Jason D. Ellis Ph.D., Alexa J. Lamm
A Mixed-Methods Comparison Of Self-Reported And Conversational Trust In Science, Joy N. Rumble, Yu-Lun Wu, Kelsey Tully, Taylor K. Ruth, Jason D. Ellis Ph.D., Alexa J. Lamm
Journal of Applied Communications
The development of science and technology highly relies on public trust in science. However, previous studies have shown that the public trust may vary across different scientific issues. This research explored how the public trust in science varied between a general and context specific environment. A convergent mixed-methods design was conducted. The results indicated participants’ self-reported general trust in in science did not change significantly between two measures. However, in conversation four major themes related to distrust were revealed. Future research is recommended to further explore how trust in science evolves in conversation and among different contexts.
Public Perceptions Of Delays In The Release Of Police Body-Worn Camera Footage, Christopher L. Bush
Public Perceptions Of Delays In The Release Of Police Body-Worn Camera Footage, Christopher L. Bush
Journal of Sustainable Social Change
Delays in the release of police body-worn camera (BWC) video footage have amplified public concerns about police misconduct. People question law enforcement transparency when video from BWCs is not shared with the community in a timely manner. The qualitative case study explores the life experiences of the community and the victims’ family related to delays in the release of police BWC footage. Mettler and Sorelle’s policy feedback theory was used for the study’s theoretical framework. The research questions focus on understanding the lived experiences and perceptions of community relationships with law enforcement around transparency, communication, and information sharing. A qualitative …
An Experimental Investigation Into The Impact Of Crisis Response Strategies And Relationship Management In The Pharmaceutical Industry, Nikoletta Pappas
An Experimental Investigation Into The Impact Of Crisis Response Strategies And Relationship Management In The Pharmaceutical Industry, Nikoletta Pappas
USF Tampa Graduate Theses and Dissertations
This study investigates how millennials view their relationship with the pharmaceutical industry and if that relationship changes when exposed to different crisis messaging strategies. The pharmaceutical industry is currently dealing with a preventable crisis because of companies in the industry, such as opioid companies, causing death, distrust, and lawsuits. Coombs suggests the rebuild message strategies will result in a stronger relationship between the industry and their publics. This study will test that theory. The millennial participants that contributed to this study were all born between 1980-1996. Their relationships were measured through the variables of trust, satisfaction, control mutuality, commitment, communal …
Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Journal of Applied Communications
Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in …