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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges
Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges
Undergraduate Research Journal
With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …
"Digital Natives" Or "The Dumbest Generation?", David J. Mulder
"Digital Natives" Or "The Dumbest Generation?", David J. Mulder
Faculty Work Comprehensive List
A common part of the conversation about Millenials is to describe them as exceptionally technologically-savvy; some have called them "digital natives." But research does not bear this out; people of older generations can be equally tech-savvy, and while many Millenials love their phones and social media, etc., the reality is that all of us are acculturated into a particular era of technology, and members of each generation can exhibit a range of comfort and skill working with different technologies.