Social and Behavioral Sciences Commons^™

Selected Correspondence With Igor Kon, Dmitri N. Shalin

Sociology Faculty Research

The article presents the correspondence with I.S. Kon. No abstract provided.

Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. Previous research has studied how people react to culturally embedded ads, but such work focused mostly on print media or television using lab experiments. In this work, we look at diversity in content posted by 69 U.S. brands on two social media platforms, Instagram and Facebook. Using face detection technology, we infer the gender, race, and age of both the faces in the ads and of the users engaging with ads. Using this dataset, …

Hbo Series Girls And Insecure’S Depiction Of Race And Gender, Kimberley Peterson

Honors College Theses

In this research study the identification and representation of race and gender were looked at in the primetime HBO television series Insecure and Girls. The characters that were analyzed in two episodes were the young black women of Insecure and in two episodes the young white women in Girls. The method for this study was conducted using content analysis to identify the following variables focusing on identity, racial stereotypes and names used to address one another. Additionally, variables to identify gender included emotional approaches to situations, stereotypes and gender role expectations. The comprehensive findings revealed through similarities and differences …

Generation-Z Enters The Advertising Workplace: Expectations Through A Gendered Lens, Jean Grow, Shiyu Yang

College of Communication Faculty Research and Publications

Generation-Z (Gen-Z) is entering the workforce with differing personal and professional expectations from previous generations. Further, those expectations tend to vary by gender. At the same time, workplace environments, and the social structures that underpin the workplace, are slow to change. Advertising is no exception.

As educators, we are just beginning our encounter with Gen-Z and their differing habits and expectations. Further, while these young women and men share many common experiences and expectations, their expectations are also influenced by their gendered experiences. Social capital theory helps us make sense of the findings as we explore the gaps between the …

A Critical Discourse Analysis Of Higher Education Leaders As Portrayed In The Chronicle Of Higher Education, Colette Anderson Chelf

Dissertations

Leadership represents an abstraction of human thought. While functionalist theories propose leader-centric models, contemporary leadership theories embrace a postmodern paradigm acknowledging ontological and epistemological assumptions of qualitative study. This ideology suggests a multi-dimensional model of leadership that reflects the complexity and fluidity of leadership in practice. Emergent theories explore the social construction of leadership, rather than an individual leader’s traits or behaviors. Our collective understanding of leadership is manifest in the (re)creation of leadership as exemplified in social discourse such as newspaper reporting.

The purpose of the study is to reveal socially accepted archetypes assigned to higher education leaders, as …

Findings Of An Effect Of Gender, But Not Handedness, On Self-Reported Motion Sickness Propensity, Ruth E. Propper, Frederick Bonato, Leanna Ward, Kenneth Sumner

Department of Psychology Faculty Scholarship and Creative Works

Discrepant input from vestibular and visual systems may be involved in motion sickness; individual differences in the organization of these systems may, therefore, give rise to individual differences in propensity to motion sickness. Non-right-handedness has been associated with altered cortical lateralization of vestibular function, such that non-right-handedness is associated with left hemisphere, and right-handedness with right hemisphere, lateralized, vestibular system. Interestingly, magnocellular visual processing, responsible for motion detection and ostensibly involved in motion sickness, has been shown to be decreased in non-right-handers. It is not known if the anomalous organization of the vestibular or magnocellular systems in non-right-handers might alter …

A Discourse Analysis Of Gender Perceptions, Twitter, The 2018 Progressive Convervative Leadership Race, And The 2018 Provincial Election, Mary E. Chamberlain

Social Justice and Community Engagement

The research seeks to bring awareness to how online discourse on Twitter can contribute to the reinforcement of unequal power relations against female electoral candidates. This project is a discourse analysis of gender perceptions of the 2018 Progressive Conservative Leadership Race and the 2018 provincial election as portrayed on Twitter. Using understandings of Liberal Feminism and Intersectionality, this project demonstrates the struggle of gender discrimination against women in political life and attempts to recognize the efforts of women attempting to shatter the glass ceiling. The findings suggest female candidates experienced Twitter as a gendered and bullying platform, while male candidates …

Teacher Twitter Chats: Gender Differences In Participants’ Contributions, Stacey L. Kerr, Mardi J. Schmeichel

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Gender differences in participation were examined across four Twitter chats for social studies teachers. Analyses drawing on mixed methods revealed that while there was parity across most kinds of tweets, participants identified as men were more likely to use the examined Twitter chats to share resources, give advice, boast, promote their own blog/resource/website, and offer critique to another participants’ tweet. Participants identified as women were more likely to write tweets that included positive affirmations for other chat participants. These findings suggest that there are differences in the way that women and men tend to participate in teacher Twitter chat spaces.

Submission Or Subversion: Women With Shaved Hair In Media, Thea Cheuk

AUCTUS: The Journal of Undergraduate Research and Creative Scholarship

“It is quite obvious that the shaving of heads fundamentally damages the physical and moral integrity of those people for whom it was intended,” Fabrice Virgili asserts in his book Shorn Women: Gender and Punishment in Liberation France (135). For centuries, hair has been held as a standard of feminine beauty, therefore a lack of it has a long and storied history as well. Records of head shaving as a form of punishment for women can be traced back to Ancient Greek and Roman times. Shaving a woman’s head was a sign of sin and shame, and stripped them of …

Looking Through Outdoor Advertising Images For Beauty In Argentina, Chile, Hungary, And Romania, Pamela K. Morris

School of Communication: Faculty Publications and Other Works

This investigation expands scholarship on beauty and cross-cultural communication through the unique perspective of outdoor advertising. With a content analysis method 1,700 portrayals of men and women in outdoor advertisements, from four different cultures, including Argentina, Chile, Hungary, and Romania, were examined through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings reveal differences across cultures and that beauty ideals are culture specific. Implications are important for practitioners in marketing communications to better understand subtle cultural variations in order to develop effective promotional programs required in the globalized economy.

Caption This: Police In Pussyhats, White Ladies, And Carceral Psychology Under Trump, Alison R. Reed

English Faculty Publications

No abstract provided.

Harriet Tubman, Women On 20s, And Intersectionality: Public Memory And The Redesign Of Us Currency, Calvin Coker

Faculty Scholarship

This article analyzes representative texts from the public debate surrounding the Treasury Department’s decision to place Harriet Tubman on the $20 bill, showing that public memories of Tubman were complicated by an intersectional understanding of her role as a black woman abolitionist. Tubman’s femininity is emphasized to the detriment of her historical significance in a way that complicates Tubman’s relationship to currency as a victim of the slave trade. Using money as a technology of memorialization invites a deeper understanding of Tubman as a black anticapitalist woman, as her placement on money is read by some as ironic. The article …

Thicker Than Blood, Kendall Norwood

Mahurin Honors College Capstone Experience/Thesis Projects

Everyone seeks acceptance in one facet or another throughout his or her life, and for Riley McCracken this desire for acceptance is no different. “Thicker Than Water” is a photojournalistic look at the life of a young person who recently has entered the phase of physically transitioning from female to male. Through documentation of Riley’s journey, this project showcases a humanizing and personal face to the relevant discussion of LGBT rights fought for nationally as well as in Kentucky. Riley’s story is one that echoes the struggle that many trans and gender dysmorphic individuals face, but the struggle is not …

Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten

School of Business: Faculty Publications and Other Works

A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).

Social Innovation, Gender, And Technology: Bridging The Resource Gap, Tonia Warnecke

Faculty Publications

Some of the most important resources are intangible, such as knowledge and access to networks. In the developing world, technology can facilitate these resources and address basic human needs in a variety of ways: from provision of farmer training and cloud-controlled clean water systems to health information and mobile money services. Some of these services expand access to resources in ways that particularly benefit women. In environments where women are disadvantaged socially and economically, information and communications technologies (ICT) can enable women to access valuable information, consider a broader range of business opportunities, access wider markets, partake in educational programs, …

Creating A Future With Female Coders; Supporting Women Through Community, Ruth Leopold

Honors College

In the last two decades, the proportion of women earning bachelor’s degrees in computer sciences has declined from 28% to 18% (NSF/NCSES 2015c), even though the proportion of freshmen women declaring a computer sciences major when first enrolled in a 4-year institution has remained stable (at about 20% in recent years)” (NSF, Retention of Women in Computer Science). My undergraduate capstone aims to lessen the amount of women dropping out of computing fields by creating a sense of community. The key components and benefits of community that I targeted were peer support, shared experience, confidence and interest. I approached each …

Do Muslim Village Girl’S Need Saving?: Critical Reflections On Gender And The Suffering Child In International Aid, Rania Kassab Sweis

Sociology and Anthropology Faculty Publications

In her chapter, "Do Muslim Village Girl’s Need Saving?: Critical Reflections on Gender and the Suffering Child in International Aid," Dr. Rania Sweis poses the following questions: What does it mean when powerful actors in western based international NGOs recognize the Muslim village girl as the ultimate savable victim'? What gendered and racialized logics arc at play in this category's strategic deployment, and what arc their tangible effects for both NGOs and village girls who receive aid'? She argues that large-scale international aid projects that aim to speak for, uplift and save Muslim village girls in Egypt and other countries …

Christine De Pizan's The Book Of The City Of Ladies As Reclamatory Fan Work, E. J. Nielsen

Communication Graduate Student Publication Series

In what ways can medieval texts be looked at as fan works? How might the rhetorical tools of fan studies or affect theory aid in further understanding of these texts? Likewise, can we use medieval understandings of literary production to look at modern fan works in order to complicate our contemporary ideas of authorship? Here I consider how Christine de Pizan's The Book of the City of Ladies (Le Livre de la Cité des Dames) can be read as a reclamatory fan work addressing issues of representation and gender within both the texts it responds to and the …

Friends With Benefits: Plausible Optimism And The Practice Of Teabagging In Video Games, Brian Myers

Communication Graduate Student Publication Series

Recent scholarship in gaming studies has challenged the field to investigate and critique the hard core gaming audience (stereotypically seen as straight, White, cis-gendered male gamers) in a way that does not reinforce either the perceived marginalization of gamers or broader social hierarchies of gender, sexuality, and class. This article demonstrates a way to acknowledge the complexity of this audience without dismissing its most virulent tendencies via practice theory and weak theory. Using data drawn from a qualitative survey of 393 self-identified first-person shooter video game players, this article looks at the specific practice of “teabagging” in online competitive gaming …

Cultivating Conceptions Of Masculinity: Television And Perceptions Of Masculine Gender Role Norms, Erica Scharrer, Greg Blackburn

Communication Department Faculty Publication Series

The potential of television to both reflect and shape cultural understandings of gender roles has long been the subject of social scientific inquiry. The present study employed survey methodology with 420 emerging adult respondents (aged 18 to 25) in a national U.S. sample to explore associations between amount of time spent viewing television and views about “ideal” masculine gender roles. The viewing of particular television genres was explored in addition to (and controlling for) overall amount of time spent with the medium, using cultivation theory as the theoretical foundation. Results showed significant statistical associations between viewing sitcoms, police and detective …

Preaching Motherhood And Womanhood From The Christian Pulpit: Information Dissemination And Use, Darin S. Freeburg

Faculty Publications

The sermons clergy preach every Sunday can provide tremendous insight into current religious thinking about motherhood and womanhood. A database of sermons preached by clergy from a sample of Christian churches in the United States was searched for sermons given on Mother's Day 2014. A grounded theory approach explored how clergy framed these constructs. Results show that although clergy tend to frame these concepts in stereotypical ways, there is great complexity in how this is done. Clergy use a variety of information sources to preach on the roles of women and mothers, providing insight into the very construction of these …

Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts

Media Studies Publications

In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …

Gamer Girls: Navigating A Subculture Of Gender Inequality, Robert L. Harrison, Jenna M. Drenten, Nicholas Pendarvis

School of Business: Faculty Publications and Other Works

Purpose

Video gaming, which remains culturally embedded in masculine ideals, is increasingly becoming a leisure activity for female consumers. Guided by social dominance theory, this paper examines how female gamers navigate the masculine-oriented gaming consumption context.

Methodology/approach

Eight avid female gamers (ages 20–29) participated in-depth interviews, following a phenomenological approach to better understand their lived experiences with video gaming. Data were analyzed using phenomenological procedures.

Findings

Findings reveal an undercurrent of gender-based consumer vulnerability, driven by stereotypical perceptions of “gamer girls” in the masculine-oriented gaming subculture. Further, the findings highlight the multilayered, multidimensional nature of gaming as a vulnerable consumption …

Gender In The Slasher Film Genre, Brandon Bosch

Department of Sociology: Faculty Publications

It slices, it dices, it has entertained and scared audiences for decades—it’s the slasher film. Despite being dismissed by critics, the slasher film refuses to go away. Even if you don’t go to these movies, they are hard to escape, as every Halloween at least a few trick or treaters will dress up as a character from these movies. Given the longevity and popularity of this genre, I want to spend today talking about how these films often represent gender.

Scholars have also studied slasher films, and have provided a more formal definition than the one that I just provided. …

Civic Play And Civic Gaps: Can Life Simulation Games Advance Educational Equity?, Christine Bachen, Pedro F. Hernández-Ramos, Chad Raphael, Amanda Waldron

Communication

Digital games and simulations (DG&S) could help mitigate inequities in civic education and participation, which are found in many contemporary democracies. Yet incorporating DG&S into the curriculum may reinforce or introduce inequities for students who are less engaged by game-based learning. A quasi-experimental study of 301 U.S. high school students in social studies classes examined whether prior academic performance, civic engagement, civic game play experience and gender affected how (and which) students benefit from playing a life simulation game. Dependent variables included several civic dispositions: justice-oriented citizenship norms and interest in politics, news, and global issues. The simulation game especially …

Podia And Pens: Dismantling The Two-Track System For Legal Research And Writing Faculty, Kristen K. Tiscione, Amy Vorenberg

Law Faculty Scholarship

At the 2015 AALS Annual Meeting, a panel was convened under this title to discuss whether separate tracks and lower status for legal research and writing (“LRW”) faculty make sense given the current demand for legal educators to better train students for practice. The participants included law professors, an associate dean, and a federal judge.2 Each panelist was asked to respond to questions about the “two-track” system—a shorthand phrase for the two tracks of employment at many law schools whereby full-time LRW faculty are treated differently than tenured and tenure-track faculty. The panelists represented differing views on the topic. This …

Organizational Communication: Perceptions Of Staff Members' Level Of Communication Satisfaction And Job Satisfaction, Priti Sharma, James Lampley, Donald W. Good

ETSU Faculty Works

The purpose of this research study was to explore the topic of organizational communication in higher education and examine staff members’ perceptions about their level of communication and job satisfaction in their workplaces. This study was also designed to test the relationship between communication satisfaction and job satisfaction by analyzing the significance of different dimensions of Communication Satisfaction with the view that satisfaction is multifaceted.

The results of the study indicated that gender differences and the number of years in service do not seem to make a significant difference in the level of satisfaction among staff members, but the level …

The Digital Gap: An Investigation Into The Access And Use Of Internet In Matagalpa, Nicaragua, Kayla Steinberg

Independent Study Project (ISP) Collection

Although still less than 20 percent of the Nicaraguan population has access to the internet, in the years preceding 2012, internet in Nicaragua grew by 113 percent. This rapid development of internet in the country generates several questions, including: “Who has access to the internet in Nicaragua?,” Where are they using the internet?,” and “How are they using it?” This paper answers these three questions and investigates how the answers differ between different demographic groups, especially between young and older people and women and men, through the results of a survey distributed primarily in a public park with free wifi …

Bridging The Divide: Using Utaut To Predict Multigenerational Tablet Adoption Practices, Kate Magsamen-Conrad

School of Media and Communication Faculty Publications

This study examined the “Unified Theory of Acceptance and Use of Technology” (UTAUT) in the context of tablet devices across multiple generations. We tested the four UTAUT determinants, performance expectancy, effort expectancy, social influence, and facilitating conditions, to determine their contributions for predicting behavioral intention to use tablets with age, gender, and user experience as moderators. 899 respondents aged 19-99 completed the survey. We found consistent generational differences in UTAUT determinants, most frequently between the oldest and youngest generations. Effort expectancy and facilitating conditions were the only determinants that positively predicted tablet use intentions after controlling for age, gender, and …

A Mixed Methods Study: Dimensions Of Cross-Cultural Professional Success: Experiences Of Western Women Living And Working In Eastern Cultures, Tami J. France

Antioch University Dissertations & Theses

In this world of global interconnectedness women continue to develop cross-cultural careers and their experiences impact and influence global scholarship and practice. Through this study, the relationships, resources, and characteristics that support female expatriate success were explored, with additional focus on the role of mentor and coach relationships. The mixed-methods study was conducted using a sequential approach to research that began with one-on-one semi structured interviews with ten professional women from the United States and Canada working or formerly working in China and Hong Kong. A survey was designed based on the interview findings. Professional women from western countries working …