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Social and Behavioral Sciences Commons™
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Articles 31 - 49 of 49
Full-Text Articles in Social and Behavioral Sciences
The Prospector, April 12, 2012, Utep Student Publications
The Prospector, April 12, 2012, Utep Student Publications
The Prospector
Headline: Missing in Action
The Prospector, April 10, 2012, Utep Student Publications
The Prospector, April 10, 2012, Utep Student Publications
The Prospector
Headline: Winning Impact
The Prospector, April 3, 2012, Utep Student Publications
The Prospector, April 3, 2012, Utep Student Publications
The Prospector
Headline: Wellness Issue -- Tossing the Salad
The Prospector, March 29, 2012, Utep Student Publications
The Prospector, March 29, 2012, Utep Student Publications
The Prospector
Headline: Let the Ballots Begin
The Prospector, March 27, 2012, Utep Student Publications
The Prospector, March 27, 2012, Utep Student Publications
The Prospector
Headline: Mutant Vs. Aliens
The Prospector, March 22, 2012, Utep Student Publications
The Prospector, March 22, 2012, Utep Student Publications
The Prospector
Headline: Union Shuffle
The Prospector, March 20, 2012, Utep Student Publications
The Prospector, March 20, 2012, Utep Student Publications
The Prospector
Headline: Bottle Royale: Beer & Wine Issue
The Prospector, March 6, 2012, Utep Student Publications
The Prospector, March 6, 2012, Utep Student Publications
The Prospector
Headline: Spare Time for Spring Time
The Prospector, February 28, 2012, Utep Student Publications
The Prospector, February 28, 2012, Utep Student Publications
The Prospector
Headline: Trending the Issue
The Prospector, February 23, 2012, Utep Student Publications
The Prospector, February 23, 2012, Utep Student Publications
The Prospector
Headline: Candidates Fighting For Congressional Seat
The Prospector, February 21, 2012, Utep Student Publications
The Prospector, February 21, 2012, Utep Student Publications
The Prospector
Headline: Neon Desert: Suspense Draws Audience In
The Prospector, February 14, 2012, Utep Student Publications
The Prospector, February 14, 2012, Utep Student Publications
The Prospector
Headline: Wrap It Before You Tap It
The Prospector, February 7, 2012, Utep Student Publications
The Prospector, February 7, 2012, Utep Student Publications
The Prospector
Headline: Game of Chance
The Prospector, February 2, 2012, Utep Student Publications
The Prospector, February 2, 2012, Utep Student Publications
The Prospector
Headline: Board to Vote on Tuition Increase in March
The Prospector, January 31, 2012, Utep Student Publications
The Prospector, January 31, 2012, Utep Student Publications
The Prospector
Headline: Town-hall Meeting on Drugs
The Prospector, January 26, 2012, Utep Student Publications
The Prospector, January 26, 2012, Utep Student Publications
The Prospector
Headline: The Cost of Higher Education
The Prospector, January 24, 2012, Utep Student Publications
The Prospector, January 24, 2012, Utep Student Publications
The Prospector
Headline: Drug-Related Offenses Jump 275%
The Prospector, January 17, 2012, Utep Student Publications
The Prospector, January 17, 2012, Utep Student Publications
The Prospector
Headline: Students Struggle with Financial Burden
Political Efficacy And The Use Of Local And National News Media Among Undecided Voters In A Swing State: A Study Of General Population Voters And First-Time College Student Voters, Louisa Ha, Fang Wang, Ling Fang, Chen Yang, Xiao Hu, Liu Yang, Fang Yang, Ying Xu
Political Efficacy And The Use Of Local And National News Media Among Undecided Voters In A Swing State: A Study Of General Population Voters And First-Time College Student Voters, Louisa Ha, Fang Wang, Ling Fang, Chen Yang, Xiao Hu, Liu Yang, Fang Yang, Ying Xu
School of Media and Communication Faculty Publications
News media play a crucial role in democracy by serving as the watchdog of government and a distributor of political information and campaign messages to the general public. In the U.S., commercial media dominate the market, and they receive monetary support during the electoral campaign season via political advertising. In the 2012 presidential campaign, U.S. television media received 75% of the $1.1 billion dedicated to campaign advertising (Wilner, 2012). So much money is spent because the votes of undecided citizens in swing states are crucial to winning presidential elections. Most recently, the Democratic Party successfully targeted and won key swing …