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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
They Say, We Say: A Standpoint Analysis Of Stay-At-Home Mothers’ Engagement With Public Discourse, Ayesha Tanzila
They Say, We Say: A Standpoint Analysis Of Stay-At-Home Mothers’ Engagement With Public Discourse, Ayesha Tanzila
All Theses
The purpose of this research was to study stay-at-home mothers’ engagement with the prevailing discourse surrounding them. Staying home and engaging in "invisible and unpaid" labor has led this group of mothers to be out of public sight and somewhat voiceless. Thus, public discourse about SAHMs without significant input by SAHMs has resulted in a monolithic and static identity. Using standpoint analysis as the theoretical framework and textual analysis as the methodology, I have analyzed opinion pieces written by SAHMs, published on popular magazine portals, and on their blogs, through which they attempt to navigate this public depiction of themselves. …
Building Non-Profit Communities Online: A Case Study Of A Hospital Facebook Page, Mary Parker
Building Non-Profit Communities Online: A Case Study Of A Hospital Facebook Page, Mary Parker
All Theses
Businesses and organizations are increasingly using online communities to extend brand loyalty from the real world to the virtual world of consumers and other key stakeholders. However, the return on investment for launching an online community can only be realized when appropriate audiences are attracted and interact. This two-phase research study explores a recently launched online community representing a rural hospital in South Carolina. This thesis includes a literature review, in-depth description of the methodology I used, results of a survey and textual analysis of a Facebook page, and a discussion of best practices and future suggestions. I hope that …
Composing @Play, Jonathan Lashley
Composing @Play, Jonathan Lashley
All Theses
Modern college students traverse the boundaries of traditional literacy daily. Maturing alongside Web 2.0 and multimodal social networking, these young people tweet, blog, email, film, photograph, illustrate, hyperlink, and compose their lives regardless of formal instruction. Therefore rhetorically analyzing a student's recreational play with image, video, audio, and oral mediums often proves helpful for writing instructors who wish to better mentor and engage the communicative capacities of those born in the late 20th century and after. Yet few educators have actively pursued this line of inquiry over the last couple of decades. Many continue to favor traditional pairing of academic …
Institutionalization, Technology, And Power: The Ideological Context Of Style Organizations, Dustin Wilson
Institutionalization, Technology, And Power: The Ideological Context Of Style Organizations, Dustin Wilson
All Theses
Organizations have the power to establish the norms of discourse within various fields through organizational style guides. These style guides determine the conventions of discourse that professionals use every day. In this thesis, I explore and articulate the ideological context of some style guides in prominent professions. The institutionalization of discourse is seen through the history of style manuals and is particularly noted within the discourse of contemporary organizations that create style guides. Through an application of the theories of Foucault and Habermas, I discuss how these organizations institutionalize discourse and perpetuate a system of purposive-rational action. In this thesis, …
Rhetorical Problems And Cinematic Solutions: The Visual Arguments Of The 'Obama Infomercial', Bryan Ricke
Rhetorical Problems And Cinematic Solutions: The Visual Arguments Of The 'Obama Infomercial', Bryan Ricke
All Theses
Most Americans remember the outcome of the presidential election on November 2nd, 2008, and the intense media coverage of the entire campaign. Just three nights before Election Day, the Barack Obama campaign purchased primetime air slots on seven major broadcast and cable stations across the country to air a 30-minute 'infomercial' entitled
American Stories: American Solutions. This thesis looks at this television program with a specific focus not on the verbal message of American Stories: American Solutions, but on how this message is framed through cinematography. The thesis first explores research in the fields of rhetoric, film, politics, and race, …