Social and Behavioral Sciences Commons^™

An Open Conversation: Deliberating Perceptions Of Power Through New Media, Abigail Barnes

Dissertations

This research aims to investigate aims to critically assess how mediated participants utilize new media spheres deliberate upon perceptions of power through rhetorical criticism and critical discourse analysis. Since the conception of social media, users have utilized the platforms to network, negotiate, and dissent from controversies through mediated public deliberation. The present study aims to nuance how Habermas’ original conception of deliberative rhetoric has transformed through new media deliberation. To exemplify this change in deliberative rhetoric, the present study will also critically evaluate online social movements through the case study of the AOC Tik Tok Challenge, responses to online controversies …

Drama: A Burlesque And Melodramatic Frame Analysis Of The January 6Th Committee Final Report, Makayla Chadwick Lindsay

All Graduate Theses and Dissertations, Fall 2023 to Present

On January 6^th, 2021, former president Donald Trump stated "...if you don't fight like hell, you're not going to have a country anymore". Following his speech thousands of Trump supporters marched to the United States capitol under the belief that they were stopping nationwide voter fraud. In the months following, the U.S. congress created The Select Committee to Investigate the January 6^th Attack on the United States Capitol with the goal to investigate those responsible for the insurrection that took place at the U.S. capitol. This paper examines the committee's communication as they attempted to hold Trump …

Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma

Honors Thesis

Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …

Developing Intercultural Competence And Cultural Capital: Applying Virtual Reality To Study Abroad Pedagogy, Jenifer Butler

English Theses & Dissertations

As the world becomes increasingly globalized thanks, at least in part, to the ubiquity of digital technology, scholars in discourse and new media must explore the possibility of learning and composition to expand pedagogical practices and opportunities. This project uses study abroad programs and education as a test case for establishing the feasibility of easily incorporating existing virtual reality (VR) technology into the classroom. It examines the theoretical and technological question of whether advancements in virtual reality have achieved the potential for practical pedagogical applications, and if virtual technology can provide responsible, accurate, and educational access to concepts as complex …

Rhetoric On Climate Change And The Effects On Public Perceptions, Hailey Mina Rose Dossey

Cal Poly Humboldt Capstone Honor Roll

One of the extraordinary challenges humans are facing today is climate change and over the past two decades, the majority of the world has moved from questioning its legitimacy to accepting it as fact. With most people having accepted climate change as a reality, the goal of climate communication has shifted from spreading awareness to motivating audiences to take action. Through this analytical discussion, we will look into effective and ineffective methods of rhetoric as it can help guide us to a better understanding of why certain rhetoric that has previously been successful in other fields may not be the …

Public Relations For Cryptocurrency: Coinbase Guidebook, Logan Odneal

Electronic Theses, Projects, and Dissertations

Cryptocurrency has emerged as a disruptive force in the global financial landscape, challenging traditional systems and offering new possibilities for economic transactions. As this innovative technology gains traction, its reputation and public perception have become crucial factors for its widespread adoption and long-term success. However, the reputation of cryptocurrency and cryptocurrency organizations have been in crisis as multiple and widescale frauds and crashes have threatened the growth of the industry.

This project seeks to answer this issue by applying crisis communications and public relations frameworks to create a plain language guide to inform the consumer base and restore investor confidence …

All Good Women Are Mothers: Exploring Gender Binaries In How I Met Your Mother, Jessica Marinho

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Television is thought to be a form of entertainment through its many genres from comedy to drama, however, it is more than a relaxing pastime. Television series construct messages that influence audiences to accept specific behaviors. In this thesis, I analyzed the portrayal of the two main female characters in the popular television series How I Met Your Mother (2005-2009) and I argued how their depiction served to represent childless women as unwomanly and mothers as the ideal woman.

Queer Crises: Movements From Queerness And Feelings Of White Religion In The United States, Austin Williams Miller

Communication ETDs

Anchored by contemporary crises surrounding queer and trans people in the United States, I employ movements from queerness within an affective queer phenomenological framework to understand how arrangements of “white religion” (Schaefer, 2015, p. 63), a process whereby U.S. American Christian forms escape ideology into religious affective economies in the United States, relegate queer people “to the background… to sustain a certain direction” (Ahmed, 2006, p. 31). I assemble a queer rhetorical context analyzing white religious space in documentary film, secular sexual regulation through contemporary U.S. legal contexts around marriage, and settler colonial Christian nationalist political imaginations to critique how …

The "Othering" Of America: How The Strategic Use Of Crisis And Ressentiment Succeeded In The Trump Era, Laura J. Franklin

Dissertations

The establishment of a crisis theme through public rhetoric often triggers widespread attention, resulting in public concern and media coverage of an issue that could potentially be overblown or deceptive. In right-wing political discourse, this crisis warning is typically delivered by a White male leader with ready access to the powerful news media. An “us versus them” theme often occurs. Within this mode of a hegemonic exclusion, a culture of immigrants or an American minority are often depicted, perhaps aggressively, as a threat: A threat used to motivate, enrage and create the frustrations inherent in ressentiment. This dissertation explores the …

A Rhetorical Analysis Of Motivational Speeches In Sports Films, Brenna Seeman

Theses and Dissertations

This paper applies Aristotle's historic modes of persuasion, namely ethos, logos, and pathos, to the motivational speeches found in 20 popular sports films. Through this analysis, major themes concerning how coaches utilized persuasive tactics were found and used to compile a list of important characteristics of motivational speeches. This initial analysis found pathos to be the most effective form of persuasion among motivational speeches in sports films. Because of this finding, a deeper analysis took place with five of the speeches, focusing specifically on how the visual, sound and other thematic elements contributed to the overall pathos of those rhetorical …

Neil Postman's Loving Resistance Fighter: A Philosophy Of Communication In The Age Of Technopoly, Ryan Mccullough

Electronic Theses and Dissertations

This project walks the work of Neil Postman (1931-2003) into the philosophy of communication. Traditional conceptions of Neil Postman’s body of work position his ideas within the traditions of media ecology, general semantics, or, more broadly, as a form of media studies and criticism. In addition, others label Postman’s work, especially in Technopoly (1992), as pessimistic, deterministic, and/or imbibed with Luddite tendencies. This project articulates a different view and contends that Postman’s scholarship, in particular his articulation of the loving resistance fighter in the final chapter of Technopoly, is committed to resisting the nefarious forces embedded in both technology …

The Myth Of Perfection: Charting The Rhetoric Of Veteran Disability For A Course To Stability, Nicholas Rader

All Dissertations

This dissertation rhetorically analyzes discrimination in Western institutional discourses and documentation procedures, such as architectural texts and procedures, through a historiographic lens. An analytical methodology will be offered to show how discrimination of intersectional bodies is historically informed and reaffirmed by the manipulation of Western myths and mythos. Specifically, by mapping navigational mathematics and cartographic methods over rhetorical, architectural, and historiographic theory, it will be shown how the manipulation of Western myths establishes and reifies patriarchal discrimination that eventually fissions into eugenicist logics in nineteenth and twentieth century France, England, and the United States. In modernity, the practice of manipulating …

"Ok, Groomer" :(Post) Truth Rhetoric And Transphobia, Adit R. Selvaraj

All HCAS Student Capstones, Theses, and Dissertations

Paying attention to anti-LGBTQ rhetoric circulating on social media in Fall 2022, this thesis situates political rhetoric on Twitter, by analyzing the use of the hashtag #okgroomer. This hashtag, a corruption of the popular phrase “ok, boomer,” has been used to show contempt on social media by equating left-wing ideologies to pedophilia. Informed by gender critical theory, this work espouses the idea that #okgroomer is constructed as a post-truth ideal aided by the mythos that queer people are dangerous to children. To study #okgroomer, this thesis employs a critical technical discourse analysis informed by ecological scholarship to a case study …

A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri

Graduate Theses, Dissertations, and Problem Reports

Riddled with fake news, the 2020 election is a unique moment in history where fake news, stemming from former President Donald Trump, led to a public demonstration that quickly devolved into a violent and controversial event. Through the lens of a Neo-Aristotelian rhetorical criticism, the five canons of rhetoric will analyze Trump’s “Save America” speech he held hours prior to the rally providing insights into how the power of words can precipitate people to incite action. Through a verbatim examination of the first and last 10 minutes of the speech, with the middle portion summarized, Trump’s speech provides insights to …

The Rhetorical Art Of Risk Assessment: Lessons From Risk Management In Rural And Tribal Communities, John L. Velat

Dissertations, Master's Theses and Master's Reports

Risk assessment, mitigation, and communication rely on data from multiple sources to form a complete understanding of hazards and how to manage them. Experts can use these data to make informed decisions about the nature and extent of risks and inform the public to protect health, the environment, and economic welfare. However, in an effort to objectively make decisions, technical experts and policymakers increasingly rely on quantitative data as the most important determiner of risk, which can alienate the public, limit risk understanding, and delay or miss obvious signals of impending catastrophe. I examine several cases based on my experiences …

Analyzing Media Representations Of Rape Investigations And Interrogating The Representation Of Victim Blaming And Rape Myths: A Feminist Rhetorical Critique On The Netflix Limited Series Unbelievable, Kelly N. Hutchison

University of the Pacific Theses and Dissertations

The problematic portrayals of rape investigations in televised media reify a culture ofvictim blaming and perpetuate an ideology that is harmful to victims and survivors. This thesis utilizes a feminist rhetorical critique to analyze the gender and socioeconomic representations of rape victims and rape investigators, in the Netflix limit series Unbelievable, to understand the problems in their portrayals. In a world where individuals are consuming media constantly, it is important to be critical of media representations because even seemingly progressive media representations may perpetuate harmful stereotypes.

Vietnam Continued: The Battle For American Public Memory In Public School History Textbooks, Donnie Owens

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The question of “how do we actively remember the past?” can perhaps best describe the purpose of public memory studies. Acknowledging this question, I analyze popular public-school textbooks to assess the way in which educational literature constructs the public memory of the Vietnam War. In total, the narratives of the texts construct a public memory of Vietnam as a controversial conflict contained within a decade of American uncertainty. However, these narratives also take care to minimize or leave aside the details of Vietnam’s lasting impact and in favor of reaffirming American exceptionalism. Ultimately, this thesis finds that students who read …

The Personal Is Still Political: An Analysis Of Jessica Valenti's Contemporary Feminine Style, Michala M. Zilkey

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

In 2016, Jessica Valenti’s memoir, Sex Object, was published. Sex Object describes Valenti’s experiences of sexualization and objectification in a personal and anecdotal format. The feminine style, a rhetorical style that bridges the divide between norms of femininity and expectations of public oration, has been heralded as essential for advancing the feminist movement. This thesis asks the question, to what extent does contemporary feminists’ rhetoric mirror and diverge from earlier iterations of the feminine style? I argue that Valenti’s employs a feminine style that utilizes relational norms and self-disclosure to illustrate the personal as political and the political as …

Alt-Right Of The_Donald And Authoritarian Communists On Reddit: Internet Memes To Build Community, Joshua Hendricks

Master's Theses

This project infuses Lacanian psychoanalysis further into the rhetorical study by exploring authoritarian discourses on Reddit. I analyze the alt-right community that found a home on the subreddit r/The_Donald and chart their discourse as it shaped from the quarantine to the establishment of an independent forum called TheDonald.win. I selected memes and the comments around them to build the analysis. The second aspect of this thesis examines authoritarian communist discourse on Reddit. The leftist community splintered when r/socialism banned a community member because the person made catgirl art. The ban sent shockwaves through the leftist community on Reddit and generated …

Un-Earthing Popular Climate Narratives: Maintenance And Prophecy In Settler World, Hannah Oxford

Communication ETDs

Climate change is fundamentally rooted in facts such as rising global temperatures, carbon emissions, losses in biodiversity, etc. However new information about our changing world is translated and incorporated within the narratives we live by and give form to our personal and collective worlds. While climate change is scientific, our mitigation efforts are entirely storied. This thesis looks at popular climate narratives that frames climate change as an issue of Earthly mechanics fixable through innovative technology. The goal of this thesis is to understand the ways in which settler colonialism, as a communicable mechanism of cultural production, organizes this particular …

Princes, Moms, And Warriors: A Feminist Rhetorical Analysis Of Toxic Depictions In Film, Brittany Bahl

Masters Theses

Various forms of toxic rhetoric have been the subject of academic study for decades. Despite some advancements toward a more progressive society, toxic rhetorics have continued to persist within the United States, especially within entertainment media. Toxic rhetorics within film, in particular, have remained steadily prevalent and continue to strongly impact audiences and constructions of identity. This thesis utilizes primarily close reading and feminist rhetorical criticism to examine rhetorics of toxicity within three popular film franchises: (1) toxic masculinity in Coming to America (1988) and Coming 2 America (2021); (2) toxic femininity in Bad Moms; and (3) straightwashing as …

A Feminist Rhetorical Analysis Of Queer Appropriation In Digital Spaces, Derek Bryant

UNLV Theses, Dissertations, Professional Papers, and Capstones

Appropriation is an invariable part of the way in which people communicate. In order to better understand what appropriation is and how appropriation functions communicatively, this research defines what appropriation is from a rhetorical perspective. As the world becomes more interconnected through the use of popular social media platforms such as TikTok and YouTube, the popularity of appropriation only continues to grow. This research focuses on popular examples of how queer culture is appropriated and used within mainstream culture by straight individuals as a way for to gain financial and social capital. Keywords: Appropriation, pop culture, digital spaces, TikTok, YouTube, …

Identity, Knowledge, And Environmentalism: How The Media Can Affect The Politics Of Climate Change In The United States, Colette Polezonis '22

Honor Scholar Theses

This paper will examine how individual identities can affect both their news media preferences and their belief in climate change. Identity impacts what news sources an individual finds trustworthy, and therefore what news sources they read and watch. Identity also affects an individual’s belief that climate change is already happening, and that it is manmade. Media preferences can also shape those beliefs, based on the way they frame the same story, and what rhetoric is used within each frame. The media uses rhetoric and framing to influence individuals’ knowledge on particular topics, which impacts their voting behaviors. A person’s identity …

Rhetorical Analysis Of Choosing To Go To The Moon "And Do The Other Things", Skyler M. Kona

Communication 300 Papers

On September 12, 1962, president John F. Kennedy visited Rice University in Houston, Texas, and delivered what is commonly known as one of the most iconic speeches in American history. The speech, titled “Address at Rice University on the Nation's Space Effort”, but more widely known as “We Choose to go to the Moon”, was an attempt to gain further support for the nation's efforts in the Space Race against the Soviet Union. In his speech, Kennedy uses various techniques in order to further boost the audience's understanding of the situation, as well as, crucially, inspiring them to lend their …

Data Capitalism, Digital Health, And Marxism, Samantha C. Stanger

Communication Senior Capstones

Abstract

When immersed in a capitalist society individuals often fail to see the ways in which they are exploited, and when these discussions do come into discourse they are often geared toward workplace labor. Less commonly do we consider the ways in which these problems arise in conjunction with free labor, mainly performed in digital spaces. While less often considered or discussed, the exploitation occurring in the digital world is real and has substantial consequences, particularly when the digital spaces involve sensitive information and data. This paper aims to address how data capitalism functions in three different digital health spaces: …

Is France Having A Populist Moment?, Emma Gilmore

Honors Theses

The word populism is often thrown around in news media and academic scholarship, but there is a lack of understanding of what it actually means as a political theory. In France, the two presidential candidates that made it to the second round in 2017, Emmanuel Macron and Marine le Pen, were both called populist, despite having vastly different campaign strategies and messages. This study used a computer-based method to analyze Campaign books from 24 candidates beginning in 1981 that determined that Populist language is on the rise, but not as aggressively as news media suggests.

Rhetoric Of Surrogacy: Re-Considering Agency Through Embodied Performance, Ann Kitalong-Will

Dissertations, Master's Theses and Master's Reports

Surrogacy as a medical practice goes back, in a practical sense, to 1988, when the court case, “In the Matter of Baby M, A Pseudonym for an Actual Person,” was tried in the Supreme Court of New Jersey. At the heart of the issue, was the question of who Baby M’s legally-recognized mother was in the relationship between the contracting parents and the woman who gestated and gave birth to Baby M. Using this case as a jumping off point, this dissertation traces a history of surrogacy as a global industry. This project explores rhetorical agency in the embodied performance …

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester

Electronic Theses and Dissertations

Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …

The Future Is Full Of Monsters: Queer Survival One Click At A Twine, 'Aolani N. Robinson

All HCAS Student Capstones, Theses, and Dissertations

Spurred by a desire to explore queer rhetoric through interactive forms of media, this project analyzed the game-making program Twine to uncover how independent queer creators use the tool to explore queer survival against time, capitalism, and constrained identities. A more accessible platform than other game-making tools, Twine’s unique interactivity puts the ability to make interactive games and stories into the hands of indie marginalized creators who are often overlooked in both mainstream gaming and queer rhetorics (Anthropy, 2012). Thus, this thesis contributes to queer rhetoric, game studies, and trans rhetorics by exploring the strategies indie Twine creators use in …

They Say, We Say: A Standpoint Analysis Of Stay-At-Home Mothers’ Engagement With Public Discourse, Ayesha Tanzila

All Theses

The purpose of this research was to study stay-at-home mothers’ engagement with the prevailing discourse surrounding them. Staying home and engaging in "invisible and unpaid" labor has led this group of mothers to be out of public sight and somewhat voiceless. Thus, public discourse about SAHMs without significant input by SAHMs has resulted in a monolithic and static identity. Using standpoint analysis as the theoretical framework and textual analysis as the methodology, I have analyzed opinion pieces written by SAHMs, published on popular magazine portals, and on their blogs, through which they attempt to navigate this public depiction of themselves. …