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Full-Text Articles in Social and Behavioral Sciences

Peace Has No Deterrent Effect: The Handling Of Violence Against Lampung Tv And Lampung Post Journalists (2022) By Press Organizations, Aryo Subarkah Eddyono, Jessica Rosa N. P. Mar 2024

Peace Has No Deterrent Effect: The Handling Of Violence Against Lampung Tv And Lampung Post Journalists (2022) By Press Organizations, Aryo Subarkah Eddyono, Jessica Rosa N. P.

Jurnal Komunikasi Indonesia

In 2022, Lampung Post and Lampung TV journalists experienced violence while covering. The perpetrator was a member of the security unit when he wanted to ask for clarity regarding certificates in the 2017 Complete Systematic Land Registration Acceleration Program (PTSL) at the National Land Agency (BPN) of Bandar Lampung City. The BPN security guard confiscated work tools and forced journalists to delete coverage such as photos or videos, until finally forcibly expelling journalists by pushing and closing the BPN building gate. This research aims to find out why such violence can occur and how the role of press organizations resolves …


Crisis Communication Management In Law Enforcement Support Agencies (Study Of The Financial Transaction Reports And Analysis Center), Tri Andriyanto, Hendriyani Hendriyani Mar 2024

Crisis Communication Management In Law Enforcement Support Agencies (Study Of The Financial Transaction Reports And Analysis Center), Tri Andriyanto, Hendriyani Hendriyani

Jurnal Komunikasi Indonesia

This study aims to analyze and evaluate crisis communication management in institutions that support law enforcement, with a study at a national institution that supports law enforcement. The analysis is carried out by integrating theories and concepts from crisis communication management in the pre-crisis, during-crisis, and post-crisis stages and their relation to the image restoration strategy that is carried out when a crisis occurs when an institution discloses a case to the public. This study is qualitative research supported by issue monitoring data. Data were obtained through in-depth interviews with internal and external informants as the main data, and document …


Digital Transformation In Tempo 1955-2022: Disruption, Journalistic Field And Transformative Capital, Ignatius Haryanto Mar 2024

Digital Transformation In Tempo 1955-2022: Disruption, Journalistic Field And Transformative Capital, Ignatius Haryanto

Jurnal Komunikasi Indonesia

This article discusses the digital transformation at Tempo, one of the most prominent Indonesian news magazines. Under Bourdieu’s term, the ‘journalistic field’ that Tempo operates today had shifted from the autocratic regime under Suharto’s New Order (1966-1998) to a more open and democratic digital era. This article argues that Tempo was slow in anticipating the changing environment, which not only introduced the technological shift but also changed social and political contexts, forcing Tempo to transform into a new digital organization. Using the case study method and interviews with 11 resource persons with specific knowledge of Tempo, this research demonstrates …


Centennials Information Ecosystem: A Portrait Of Gen Z As Potential Information Consumers Of Mainstream Media, Andalusia Neneng Permatasari, Ratri Rizki Kusumalestari, Arbaiyah Satriani, Yuki Jauza Hasna Afyadi, Sarry Shafina Saraswati Mar 2024

Centennials Information Ecosystem: A Portrait Of Gen Z As Potential Information Consumers Of Mainstream Media, Andalusia Neneng Permatasari, Ratri Rizki Kusumalestari, Arbaiyah Satriani, Yuki Jauza Hasna Afyadi, Sarry Shafina Saraswati

Jurnal Komunikasi Indonesia

Generation Z, also known as the centennials, has been widely discussed in various studies. Gen Z's behavior in consuming news and information is shown in the way they access information, choose news topics and media platforms, and determine which media they will frequently go to specifically. The purpose of this study is to explore Gen Z's consumption of news on mainstream media and the factors that influence it, and to delve into their perceptions of the function of mainstream media in exercising social control and being a trusted source of information. The method used in the research is qualitative with …


Hashtag Activism And Football Tragedy Commemoration: Social Network Analysis In The #100harikanjuruhan Hashtag On Twitter, Andi Pajolloi Bate, Haekal Fajri Amrullah Mar 2024

Hashtag Activism And Football Tragedy Commemoration: Social Network Analysis In The #100harikanjuruhan Hashtag On Twitter, Andi Pajolloi Bate, Haekal Fajri Amrullah

Jurnal Komunikasi Indonesia

This research explores the role of hashtag activism and the 100-day commemoration of the Kanjuruhan tragedy in shaping the structure and dynamics of social relationships on Twitter. The study utilizes social network analysis (SNA) to analyze the social network around the #100harikanjuruhan (100 Days of Kanjuruhan) hashtag and visualize the network model formed through centrality measurements to identify influential accounts in conversations related to the hashtag. The study found that the formed network structure indicates relatively distant actor distances with low connectivity and one-way ties, as well as centralized power with an insignificant distribution. Furthermore, In the social network formed, …


Street Art And A New Space Of Democracy In Post-Soeharto Indonesia: Reading Anti-Tank Project Posters, Ali Minanto Mar 2024

Street Art And A New Space Of Democracy In Post-Soeharto Indonesia: Reading Anti-Tank Project Posters, Ali Minanto

Jurnal Komunikasi Indonesia

This article deals with the intertwine between street art and the practice of democracy in post-Soeharto Indonesia. It attempts to investigate the role of street art in the contemporary political landscape of Indonesia, especially two decades after the reformasi (reformation) movement. Reformasi, which was marked by the collapse of the New Order regime in 1998, is regarded as a turning point in Indonesia's democracy after 32 years of authoritarian government. Street art took a crucial part in that historic moment as a medium of protest. This study shows cases of the Anti-Tank Project, one of Yogyakarta’s street artists, posters with …


Cybersecurity Leadership In Safeguarding Election Voter Data (Case Study: Implementation Of The Sidalih Information System By The Indonesian General Election Commission), Muhammad Iqbal Khatami, Rahayu Rahayu Mar 2024

Cybersecurity Leadership In Safeguarding Election Voter Data (Case Study: Implementation Of The Sidalih Information System By The Indonesian General Election Commission), Muhammad Iqbal Khatami, Rahayu Rahayu

Jurnal Komunikasi Indonesia

This research aims to determine the cybersecurity leadership of Indonesia's General Election Commission (KPU RI) in protecting voter data within the Voter Registration Information System (SIDALIH). With the increasing use of information technology in elections, including SIDALIH, these systems have become vulnerable to cyber threats. Previous cyberattacks during Indonesian elections highlight the critical importance of cybersecurity, especially in protecting voters' personal information. Given the growing complexity of cyber threats, organizations need responsive leadership and effective communication governance, with a focus on cybersecurity leadership. The primary research question examines how KPU's cybersecurity leadership ensures voter data security during SIDALIH's deployment in …


Changing Healthy Living Behavior In The Post-Pandemic Era: New Communication Culture, Kinkin Y. S. Putri, Yasir Riadi, Annisa Putri Suwito Mar 2024

Changing Healthy Living Behavior In The Post-Pandemic Era: New Communication Culture, Kinkin Y. S. Putri, Yasir Riadi, Annisa Putri Suwito

Jurnal Komunikasi Indonesia

Changes in human life from 2019 to 2023 were reported to shift behavior, with an emphasis on well-being. In this context, the paradigm of healthy living is important, manifesting as a new cultural phenomenon. Therefore, this research was carried out to explore the transformation of post-pandemic healthy living behaviors into new cultural practices. The paradigms of health communication, healthy living attitudes, and new communication culture were also examined. Previous research supported the hypothesis and a quantitative approach was used by distributing questionnaires in several cities. Meanwhile, the validity and reliability tests of the variables enabled the continuation of the bivariate …


When The Opposition Dominates The Conversation (Twitter Network Analysis About The Controversial Indonesian Constitutional Court Decision), Rifki Nur Priyansyah, Rudi Reynal Sulaiman, Ferdi Raihan Firdaus Mar 2024

When The Opposition Dominates The Conversation (Twitter Network Analysis About The Controversial Indonesian Constitutional Court Decision), Rifki Nur Priyansyah, Rudi Reynal Sulaiman, Ferdi Raihan Firdaus

Jurnal Komunikasi Indonesia

The Constitutional Court of Indonesia decided to grant a request of the Deputy Chairman of the Corruption Eradication Commission (KPK) to extend the term of office of the KPK from 4 years to 5 years. This brought up public attention on Twitter, including members of the House of Representatives (DPR). Social network analysis was used to discover how the discussion appeared on the Twitter network and the actors involved (using indegree, outdegree, and betweenness centrality derived from graph theory). The Netlytic program recorded 6,195 uploads from May 25, 2023, to June 1, 2023. the Gephi application detects 3377 nodes and …


From Millennial To Generation Z: The State Of Digital Literacy Among Youths Dealing With Disinformation During Elections, Wasisto Raharjo Jati Mar 2024

From Millennial To Generation Z: The State Of Digital Literacy Among Youths Dealing With Disinformation During Elections, Wasisto Raharjo Jati

Jurnal Komunikasi Indonesia

The role of the younger generation in politics has played an important role in shaping Indonesian democracy. Since the era of the independence revolution until the post- reform era, young people have become central actors to be a guardian of democracy, especially participation in elections. Although the active role of young people is mostly carried out in various extra-parliamentary ways, such as street demonstrations, young people are now increasingly focusing on efforts to combat disinformation/misinformation in cyberspace. This stance is in line with the current development of democracy which leads to the digital world so that young people are also …


Communication Patterns In The Use Of Communication Features In Online Games Case Study: Valorant, Gabriela Glory Excelin Krisvianty, Fakhriy Dinansyah, Cendera Rizky Anugrah Bangun Mar 2024

Communication Patterns In The Use Of Communication Features In Online Games Case Study: Valorant, Gabriela Glory Excelin Krisvianty, Fakhriy Dinansyah, Cendera Rizky Anugrah Bangun

Jurnal Vokasi Indonesia

Video games are a form of innovation in developing variations in human interaction. They were initially used as a means of entertainment that required direct communication and interaction, now mediated by computers in various forms. In addition, video games consisting of console, mobile, and PC categories have also become competitive sports achievements, thus making gaming activities more competitive and have different communication patterns. The aim of this research is to find out how the communication patterns of online game players use communication features to help win the game. Valorant is an online game that provides communication features in it. This …


Representasi Inklusivitas Dalam Trailer Film Barbie (2023), Nathaniel Antonio Parulian, Nuria Astagini Feb 2024

Representasi Inklusivitas Dalam Trailer Film Barbie (2023), Nathaniel Antonio Parulian, Nuria Astagini

Jurnal Vokasi Indonesia

The humans that God created have different gifts, both physical and intellectual. These differences can create a negative side for members of groups with dark skin color and curly hair, while members with light skin color and straight hair are given a superior position because they are considered capable of creating attractiveness. This condition has become a social phenomenon in society, including in media content. However, something different is shown in one of the content summaries of the Barbie film which will be released in 2023. Several scenes in the Barbie film trailer are a representation of inclusivity which shows …


Pro-Environmental Behaviour Of Two Norway's Mainstream Mass Media, Mohammad Farras Fauzi, Henny Saptatia Drajati Nugrahani Jan 2024

Pro-Environmental Behaviour Of Two Norway's Mainstream Mass Media, Mohammad Farras Fauzi, Henny Saptatia Drajati Nugrahani

Journal of Strategic and Global Studies

This research aims to analyze the critiques of mainstream mass media in Norway in response to the plastic waste issue in the Nordic region based on pro-environmental behaviour.. The study will also examine the constraints or challenges faced by mass media in Norway in their agenda to combat plastic waste. In this process, the research will identify the strengths and weaknesses of mass media in shaping perceptions and driving positive actions in plastic waste management. The study will also analyze how mass media engages stakeholders, including the government, non-governmental organizations, and industry, in efforts to combat plastic waste in Norway. …


Persepsi Remaja Indonesia Terhadap Kebijakan Efisiensi Energi Listrik, Arius Krypton Onarelly Dec 2023

Persepsi Remaja Indonesia Terhadap Kebijakan Efisiensi Energi Listrik, Arius Krypton Onarelly

Jurnal Sosial Humaniora Terapan

Indonesia, rich in natural resources, is also a significant energy contributor to the global economy. However, despite having large fossil fuel reserves, Indonesia has topped the ranking of oil importers for the last 20 years. Indonesia is facing the Energy Trilemma. The first point is energy security. A condition when a country has a stable and adequate energy supply at a reasonable price for the short and long term. Energy poverty is the second aspect of the Indonesian Energy Trilemma and this is still common in Indonesia, especially outside Java and Bali. Even though in 2020 the Indonesian government has …


Pull Strategy Marketing Public Relations Pt Gramedia Asri Media Dalam Menarik Perhatian Publik Terhadap Produk, Safrina Nur Samsiah, Meutia Nada Zahrany, Fathiya Amajida, Susie Perbawasari, Renata Anisa Dec 2023

Pull Strategy Marketing Public Relations Pt Gramedia Asri Media Dalam Menarik Perhatian Publik Terhadap Produk, Safrina Nur Samsiah, Meutia Nada Zahrany, Fathiya Amajida, Susie Perbawasari, Renata Anisa

Jurnal Administrasi Bisnis Terapan (JABT)

A company or organization requires the use of Marketing Public Relations to stimulate sales. Marketing Public Relations is designed to stimulate purchases and provide satisfaction to consumers through the communication of reliable product or service information and through impressions that relate the company and its products according to consumers' needs, wants, concerns, and interests. The purpose of this study is to obtain an overview of the implementation of the Marketing Public Relations strategy to attract public attention to product excellence. This research methodology uses a qualitative descriptiveresearch method. The data collection method used was interviews with the company's Sales Superintendent, …


The Marginalised Nativism Strikes Back: Critical Discourse Analysis Of The Afd Party’S Anti-Refugee Campaign In Germany, Raihanna Athaayaa Ari Sudjono, Aditya Batara Gunawan Sep 2023

The Marginalised Nativism Strikes Back: Critical Discourse Analysis Of The Afd Party’S Anti-Refugee Campaign In Germany, Raihanna Athaayaa Ari Sudjono, Aditya Batara Gunawan

Jurnal Politik

Born as a Eurosceptic party in 2013, the Alternative für Deutschland (AfD) Party shifted its agenda to anti-refugee and anti-Islamic issues after the 2015 refugee crisis in Europe. This shift is evident in the discourse of traditional campaign posters distributed during the 2017 federal election in Germany. This article aims to map and conduct a critical discourse analysis of the refugee crisis issues constructed by the AfD Party through traditional campaign posters. The author argues that the AfD Party's anti-refugee and anti-Islam discourse is significantly influenced by factors such as interests, ideology, and social, economic, and political conditions. This research …


Environmental Crisis And Legitimacy Struggle: A Discourse Network Analysis In The Prabumulih Oil Spill Case, Tasya Febi Karter, Anang Dwi Santoso, Erlisa Saraswati Aug 2023

Environmental Crisis And Legitimacy Struggle: A Discourse Network Analysis In The Prabumulih Oil Spill Case, Tasya Febi Karter, Anang Dwi Santoso, Erlisa Saraswati

Jurnal Komunikasi Indonesia

This study seeks to comprehend the legitimacy dynamics of various actors involved in the oil pipeline spill case in Sungai Kelekar, Prabumulih City. A dataset consisting of 132 online media articles curated into 36 pertinent news stories was analyzed using the discourse network analysis method. The results of this study indicate that the community plays a crucial role as mediators and victims, which are the primary criteria for evaluating the moral legitimacy of those who pollute the environment and local governments, where it was also discovered that the two organizations in this study face a variety of challenges in maintaining …


The Illusion Of Consumer: Ads Influence For Agent Of Intelligence, Vercia Muhammad Aug 2023

The Illusion Of Consumer: Ads Influence For Agent Of Intelligence, Vercia Muhammad

Jurnal Komunikasi Indonesia

This article will description influence pattern from ads, with saw case an agent of Central Intelligence Agency (CIA) namely Aldrich Hazen Ames. Ames arrested because information selling to other parties (double agent) for making money. The author assumed that his act influence by ads. Therefore the Jaguar XJ6 Sovereign car ads that driven by Ames at arrest used for sample. The author using Roland Barthes semiotics theory with explain meaning of denotative, connotative, and myth on the Jaguar car ads and then related with Jean Baudrillard concept. The method used is descriptive method, its is a method that makes systematically, …


Privacy Management Of Sexting In Young Adult's Dating Relationships, Dewi Chandra Kirana, Hendriyani Hendriyani Aug 2023

Privacy Management Of Sexting In Young Adult's Dating Relationships, Dewi Chandra Kirana, Hendriyani Hendriyani

Jurnal Komunikasi Indonesia

Abstract: This study explains young people's experience in Indonesia with their privacy management regarding sexting in dating relationships. The research uses Communication Privacy Management (CPM) Theory. This study uses qualitative research, collecting data by doing in-depth interviews with 10 informants of young adults who have sexting with their partners. Thematic analysis of the data finds that how informants perceive sexting, the function of sexting in their relationship, and the risk of sexting influence the way they carry out privacy management. The informants think it strengthens the connection and trust with their partners. However, they are fully aware of the risk …


Government Domination On Television Digital Migration Regulation In Indonesia, Feni Fasta, Ade Armando, Pinckey Triputra Aug 2023

Government Domination On Television Digital Migration Regulation In Indonesia, Feni Fasta, Ade Armando, Pinckey Triputra

Jurnal Komunikasi Indonesia

This study aims to analyze the migration from analog television to digital television in Indonesia, which has been going on for more than a decade. One of them is the issue of multiplexing management rules. This multiplexing should be used for the benefit of the public because it uses public frequency. Researchers assume that there is government domination in determining policies that accommodate the interests of investors with significant capital and ignore the public interest, including the interests of small investors in the broadcasting industry. This study analyzes various regulations related to digital migration using critical policy analysis methods. The …


Masculinity Reconstruction By K-Pop Idol Bts: Bts Army’S Reception Analysis Towards Bts’S Musics And Contents, Jasmine Qurrota Ayuni Perwiradmoko Aug 2023

Masculinity Reconstruction By K-Pop Idol Bts: Bts Army’S Reception Analysis Towards Bts’S Musics And Contents, Jasmine Qurrota Ayuni Perwiradmoko

Jurnal Komunikasi Indonesia

This study have an aim to see the reception analysis from BTS ARMY towards the reconstruction of masculinity that BTS do. The previous studies showed that the K-Pop Male Idol have reconstructed the meaning of masculinity, and also see how the masculinity reconstruction that the K-Pop Male Idol did has been consumed by the fangirls. However, those studies have not explained about how the fangirls point of view about the reconstruction of masculinity, especially if it is contexted in Indonesia’s masculinity construction. This study argues that the various product of Korean popular culture or Hallyu, which in the context of …


Cultural Consumption And Citayam Fashion Week: Study Of Meaning Of Tiktok Content, Imamatul Silfia Aug 2023

Cultural Consumption And Citayam Fashion Week: Study Of Meaning Of Tiktok Content, Imamatul Silfia

Jurnal Komunikasi Indonesia

This thesis examines the consumption practices of fashion culture and the meaning of TikTok content in the Citayam Fashion Week phenomenon. Scholars have studied cultural consumption as a factor that creates social class hierarchies based on cultural capital or tastes, including the consumption of fashion culture. Hierarchy in the practice of cultural consumption of fashion places the working class in an artistically inferior position compared to the elite class. The fashion tastes of the working class are considered to be economically limited and they primarily imitate the tastes of the dominant class. This assumption considers the cultural appropriation of working-class …


Workers' Online Self-Disclosure Regarding Job Resignation On Twitter: A Netnographic Study, Edo Nur Karensa, Imamatul Silfia, Laili Muttamimah, Rafiidha Selyna Aug 2023

Workers' Online Self-Disclosure Regarding Job Resignation On Twitter: A Netnographic Study, Edo Nur Karensa, Imamatul Silfia, Laili Muttamimah, Rafiidha Selyna

Jurnal Komunikasi Indonesia

Twitter, as a micro-blogging platform, is also utilized by workers in Indonesia to express themselves online, one of which is about the reason for resignation through the hashtag #EsokHariPastiResign pioneered by @hrdbacot. This study aims to examine what and how information about resignation is shared by workers, and what forms of self-disclosure are taken. The research method used netnography by analyzing 243 workers' tweets. The results show that workers have various reasons for resigning which are classified into eight aspects, namely social problems, supervisory, health, personal, pay, job security, professional growth, and personal value. Workers predominantly disclose themselves in forms …


In Quest Of Mother’S Worth: How Millennial Instamoms’ Sharenting Revisits Women’S Traditional Roles, Rony Agustino Siahaan Aug 2023

In Quest Of Mother’S Worth: How Millennial Instamoms’ Sharenting Revisits Women’S Traditional Roles, Rony Agustino Siahaan

Jurnal Komunikasi Indonesia

This paper aims to investigate the performance of the so-called digital mothers "Instamom" in Indonesia in the cultural contradiction between the construction of women's subjectivity that commodifies motherhood and intersubjectivity as to fulfilling women’s traditional role. Using performativity theory, I argue that the phenomenon of Instamoms’ sharenting is a communicative practice in the digital space that demonstrates the performance of a fluid and dynamic maternal identity without rigid boundaries. This research applies a digital ethnography approach to the everyday life’s practices of Stay-At-Home-Mothers that focus on the complexities of women's experiences in engaging with social media throughout the transition to …


The Impact Of Digital Communication On Online Purchasing Behavior Among Indonesian Millennials: A Case Study Of Tokopedia, Erwin Panigoro, Yuli Harwani, Dudi Permana, Erna Sofriana Imaningsih, Erlina P. Mahadewi Aug 2023

The Impact Of Digital Communication On Online Purchasing Behavior Among Indonesian Millennials: A Case Study Of Tokopedia, Erwin Panigoro, Yuli Harwani, Dudi Permana, Erna Sofriana Imaningsih, Erlina P. Mahadewi

Jurnal Komunikasi Indonesia

This article discusses the impact of digital communication on the online purchasing behavior of millennials in Indonesia, with a particular focus on transaction flow through the online commerce platform Tokopedia. The study aims to show that Tokopedia's digital communications determine users' attitudes and purchasing behavior. In this paper, the quantitative research method of causal design is adopted, and 210 respondents selected by simple random sampling are used as the sample size. The variables examined in this study include perceptions related to digital communication and online purchasing behavior, which are manipulated through different dimensions and indicators. The results show that perceived …


The Dynamic Of Gender Relations During And Post Pandemic In Families Of Impromptu Online Woman Entrepreneurs In Indonesia, Johanna D. Imelda, Ditha A. Setiyono Jul 2023

The Dynamic Of Gender Relations During And Post Pandemic In Families Of Impromptu Online Woman Entrepreneurs In Indonesia, Johanna D. Imelda, Ditha A. Setiyono

Masyarakat: Jurnal Sosiologi

The article aims to describe the changes in gender relations in the family of women who became impromptu online entrepreneurs due to the COVID-19 pandemic. The theories of gender role triplicity and social capital were used to analyze research findings. Data for this qualitative longitudinal research was collected through observations and interviews with fourteen married women in Depok, West Java, from 2020 to 2022. Research findings illustrated that when women became entrepreneurs during the pandemic, there was a change in their role, from the domestic to the public sphere. However, when family economic condition improved after the pandemic, women returned …


Strengthening Social Capital Through Digital Platform: Neighborhood Community In Dki Jakarta, Syora Alya Eka Putri, Fidan Safira, Rizka Nadhira, Hamdi Hamdi, Ferena Debineva, Nafiza Samditya Putra, Reisa Siva Nandika, Dinda Mutiara Qurani Putri, Ukhti Paundria Nagari, Tivani Shakilla Ervi Jul 2023

Strengthening Social Capital Through Digital Platform: Neighborhood Community In Dki Jakarta, Syora Alya Eka Putri, Fidan Safira, Rizka Nadhira, Hamdi Hamdi, Ferena Debineva, Nafiza Samditya Putra, Reisa Siva Nandika, Dinda Mutiara Qurani Putri, Ukhti Paundria Nagari, Tivani Shakilla Ervi

Masyarakat: Jurnal Sosiologi

This study investigates how digital platforms can be leveraged to strengthen social capital and thus support sustainable urban development in Jakarta. Despite positive strides, there are several obstacles that hinders the optimal utilization of digital platforms in terms of information dissemination and enhancing stakeholder trust: (1) constraints posed by the communication medium; (2) digital literacy of stakeholders, and (3) ineffective participation of community members. Employing a qualitative method, this case study reveals that stakeholders across all levels play a pivotal role in encouraging participation among community members. Moreover, the findings indicate that utilizing integrated digital platforms for information management within …


The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono Jul 2023

The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono

ASEAN Journal of Community Engagement

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods …


Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin Jun 2023

Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin

Jurnal Sosial Humaniora Terapan

Komunikasi Korporat merupakan salah satu instrumen penting suatu perusahaan dalam upaya untuk berdiri di depan masyarakat dan pasar. Karena peran komunikasi korporat yang penting dalam menjaga erat reputasi dan identitas atau branding suatu perusahaan, sangat disayangkan apabila peran tersebut tidak dikembangkan untuk menjadi aset dalam operasi pemasaran suatu perusahaan. Akan tetapi sebelum suatu perusahaan menjalankan praktik pemasaran, pembentukan branding merupakan salah satu kegiatan yang penting bagi suatu perusahaan untuk menunjukan identitas mereka di depan masyarakat. Pembentukan branding merupakan salah satu tanggung jawab komunikasi korporat untuk menjadi aset pemasaran dan sales.

Penelitian ini bertujuan untuk mengetahui fungsi komunikasi korporat dalam membentuk …


Aktivitas Cross Promotion Dalam Program Youtube Live ! Milik Folkative Studi Kasus The Changcuters, Muhamad Heychael, Hardika Widi Satria, Andrew Christoper Prawira Purba Jun 2023

Aktivitas Cross Promotion Dalam Program Youtube Live ! Milik Folkative Studi Kasus The Changcuters, Muhamad Heychael, Hardika Widi Satria, Andrew Christoper Prawira Purba

Jurnal Sosial Humaniora Terapan

Folkative is a new media platform that focuses on engaging the young audience in Indonesia. Folkative utilizes social media platforms such as Instagram and YouTube to publish its content. One of the programs initiated by Folkative is "Live! At Folkative," a music-based entertainment content that started in mid-2021, with subscribers reaching 39,700. This program features both local and international musicians to promote their latest albums or singles through cross-promotion value or exchanging exposure. The aim of this research is to understand the extent to which Folkative's cross-promotion process has an impact on both collaborating parties. To achieve this, the study …