Social and Behavioral Sciences Commons^™

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …

Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett

Atlantic Marketing Journal

Abstract - This consumer segmentation schema is developed using 1) number of businesses followed and 2) companies’ social posts as direct influence toward purchase decisions, as defining behaviors. The use of a theoretical progression prospective, which tracks the development of the customer engagement construct, is central to our development. A combination of qualitative and quantitative research methods reveals types of consumer groups and their interactions, perceptions, and involvement with Corporate Social Media (CSM). Cluster analysis produces five distinct consumer segments, and a process to help managers more effectively achieve marketing goals. The use of additional consumer metrics are recommended for …

An Examination Of The Impact Of Gender And Culture On Facebook Privacy And Trust In Guam, Sathasivam Mathiyalakan, George Heilman, Kevin K.W. Ho, Wai Law

Journal of International Technology and Information Management

Facebook, the world’s largest social network, allows users to develop a profile containing personal information. Users may choose privacy settings to control information access, but improper settings risk personal exposure. Several US studies examining gender differences in privacy management found that females have more privacy concerns. This study investigates gender differences in Facebook privacy settings among college students in Guam, a US territory whose ethnicity and culture differ from mainland US. Results show that neither gender trusts Facebook nor feels Facebook protects them. Significant differences in number and type of privacy settings indicate females are more security conscious. Gender differences …

Assessing Learning Outcomes Of A Mooc Incorporated Into An On-Campus Management Information Systems Class, Manying Qiu, Yaquan Xu

Journal of International Technology and Information Management

Massive open source online course (MOOC) platform enables enterprises to introduce their new innovations and deliver basic knowledge to handle the new products. We incorporated an openSAP course into a management information systems (MIS) class. Students learned the latest development of SAP customer relationship management (CRM) solutions along with the SAP enterprise resource planning (ERP) business processes integration that they learned in the classroom. 46.2% of the students obtained Record of Achievement and Confirmation of Participation certificates, which is higher than the average success rate of MOOCs. More importantly, the students experienced a way of sustainable and lifelong learning.

The Impact Of Personal Privacy On The Acceptance Of Mobile Phone Technology: A Case Of Tanzanian Smes, Renatus Michael Mushi

Journal of International Technology and Information Management

The adoption of mobile technology has gained a serious attention in organizations and individuals. SMEs in the developing countries have hugely been relying on mobile phone technology in performing their activities. The main reasons for the popularity of mobile phones include their perceived low cost, less learning curve, mobility and its compatibility with the usage at the SMEs level as compared to the desktop computers. Despite existence on studies on adoption of mobile technology in different contexts, few of them have explicitly explored the way personal privacy can affect its acceptance to be used at the workplaces.

This study covers …

Moderating Effects Of Age And Experience On The Factors Influencing The Actual Usage Of Cloud Computing, Shailja Tripathi

Journal of International Technology and Information Management

Cloud computing technology (CCT) has attracted extensive attention of organizations to enhance their agility, flexibility and competitive advantage. Successful implementation of CCT depends on its acceptance and useby senior IT managers in the organizations. This study proposes an extended technology acceptance model (TAM) to predict actual CCT usage by the managers. A questionnaire is used to collect the needful data. Exploratory and confirmatory factor analyses are performed to analyze the factor structure and measurement model. Structural equation modeling is used to analyze the structural model. The results supported all the hypotheses of the model. The moderating effect of experience and …

Table Of Contents Jitim Vol 27 Issue 2, 2018

Journal of International Technology and Information Management

ToC JITIM vol 27 - 2, 2018

Instructional Communication Scholarship: Complementing Communication Pedagogy, Alan K. Goodboy

Journal of Communication Pedagogy

Instructional communication and communication pedagogy are complementary areas of inquiry; that is, communication instructors will not be effective educators without strategically considering--for each course taught in a given semester--both pedagogical techniques (e.g., writing accurate course objectives; choosing or creating activities that align with the objectives; teaching communication skills using proven pedagogical strategies) and instructional communication practices (e.g., communicating with students clearly; confirming students; integrating appropriate humor). These disciplines offer micro (i.e., communication pedagogy) and macro (i.e., instructional communication) perspectives on teaching that both deserve close attention as instructors strive to be the best educators (and communicators) in the communication courses …

Service-Learning As An Effective Pedagogical Approach For Communication Educators, Sara Chudnovsky Weintraub

Journal of Communication Pedagogy

Service-learning combines the learning goals of a course with service to the community. Through service-learning, students engage in action and reflect on their experiences in order to connect what they see and do in the community with what they are learning in their courses. Whether service-learning projects account for part of a course or an entire course is centered on service-learning, service-learning works because it connects theory with practice. Service-learning is an important pedagogy because it offers students a chance to do meaningful work that helps their community and teaches them the importance of civic engagement.

Best Practices For Training New Communication Graduate Teaching Assistants, Melissa A. Broeckelman-Post, Kristina Ruiz-Mesa

Journal of Communication Pedagogy

Graduate Teaching Assistants (GTAs) are often the first college instructors who new students meet when they arrive for their first day of class, and as instructors and as students, GTAs are the future of the discipline. As such, GTAs need to receive comprehensive training in a variety of pedagogical, procedural, and professional areas to help graduate students continue to develop as instructors and, eventually, into full-time faculty. To assist basic course directors, department chairs, and faculty in creating and supporting a comprehensive and ongoing GTA training program, this article provides 10 best practices for training new GTAs who will be …

On Elemental Phenomenology: Sallis And Dzogchen Buddhism, Schwartz, Michael

Journal of Conscious Evolution

John Sallis’ volumes on the Force of the Imagination (2000) and Logic of the Imagination (2012) constitute, in the field of contemporary Continental thought, a novel philosophical view of the elementals. Tibetan Buddhism has a more than a thousand-year old tradition of teaching about and practicing with the elements. This study is a preliminary exploration of the cross-currents of these two elemental teachings.

Uncovering The Lost Knowledge Of The Imagination In Films, Seda, Daniel A.

Journal of Conscious Evolution

Films have forever changed the way in which humans perceive reality and have provided significant opportunities to spread knowledge in ways that are both entertaining and deceptive. Uncovering the lost knowledge of the imagination shifts an individual’s perceptions of a shared experience and exposes film’s persuasive power to penetrate the psyche. This paper explores the constitutions of reality and how humans are able to tap into other realms of consciousness through mediums of creative expression. Topics such as the origins of life, the hidden knowledge of secret societies, and the burgeoning full disclosure movement for truth are discussed as a …

Silent Hands: A Leader’S Ability To Create Nonverbal Immediacy, Linda Talley, Samuel R. Temple

Journal of Social, Behavioral, and Health Sciences

Nonverbal immediacy is a core element of a leader’s ability to lead followers. Nevertheless, there are no empirical studies regarding a link between a leader’s hand gestures and followers’ perceptions of immediacy (attraction to someone) or nonimmediacy (distancing). Guided by Mehrabian’s theory of nonverbal behavior, this study included one independent variable segmented into seven levels (positive hand gestures defined as community hand, humility hands, and steepling hands; three defensive gestures, defined as hands in pocket, arms crossed over chest, and hands behind back; and neutral/no hand gestures) to test for immediacy or nonimmediacy. In this experimental study, participants (n …