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Social and Behavioral Sciences Commons™
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Articles 1 - 16 of 16
Full-Text Articles in Social and Behavioral Sciences
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus
Atlantic Marketing Journal
The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …
Agendamelding And Covid-19: The Dance Of Horizontal And Vertical Media In A Pandemic, J. Benjamin Taylor, Milad Minooie, Chris J. Vargo
Agendamelding And Covid-19: The Dance Of Horizontal And Vertical Media In A Pandemic, J. Benjamin Taylor, Milad Minooie, Chris J. Vargo
Faculty Articles
How are attitudes formed in the 21st Century, and who sets the agenda for initial COVID-19 coverage in the United States? We explore these questions using a random sample of 6 million tweets from a population of 224 million tweets collected between January 2020 and June 2020. In conjunction with a content analysis of legacy media such as newspapers, we examine the second-level agendamelding process during the onset of the COVID-19 pandemic in the United States. The findings demonstrate that in the early weeks of the pandemic, public opinion on Twitter about the virus was distinctly different than the coverage …
The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker
The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker
Emerging Writers
The tools utilized by social media, including algorithms and curation of media feeds, contribute to media phenomenon such as filter bubbles and confirmation biases. These agents transfer from the digital world to the real world, negatively affecting our society, and changing our behaviors. Some examples include political polarization, imposter syndrome, and extremism. These attributes of social media also promote the spread of mis and dis- information, which can negatively impact our social and personal health.
My Parents Don’T 💬 Like I Do, Will Jent
My Parents Don’T 💬 Like I Do, Will Jent
Emerging Writers
Social media is no longer a platform solely for the youth. People of all age groups have found social media, and the language that these groups use can be an indicator of how they use the platforms. Through the analysis of language use pulled directly from social media posts and data collected by other researchers, I found that older generations tend to use social media to gather information, while younger groups use social media for its titular function. By interpreting others’ language use online, people can become more understanding of those they encounter, creating a friendlier space for all.
Sport Celebrities’ Covid-19 Prevention On Social Media: The Effect Of Credibility, Social Distance, Identification, And Message’S Power Style On Health Behavioral Intentions, Kyu-Soo Chung, Chad Goebert
Sport Celebrities’ Covid-19 Prevention On Social Media: The Effect Of Credibility, Social Distance, Identification, And Message’S Power Style On Health Behavioral Intentions, Kyu-Soo Chung, Chad Goebert
Faculty Articles
During the COVID-19 outbreak, there emerged on social media an active cohort of sport celebrities, promoting through their messages virus-prevention behaviors. The study tested how people’s intentions to adopt COVID-19 prevention practices were affected by their perceived credibility of sport celebrities, perceived social distance of sport celebrities, and identification with sport celebrities. The study also tested how the message’s power style moderated those relations. The researchers selected four sport celebrities who were active on social media and applied powerful and powerless linguistic styles in developing their social media messages. College students (N = 284) were randomly exposed to one of …
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers
Atlantic Marketing Journal
Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …
A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper
A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper
Master of Arts in Professional Writing Capstones
A process narrative and samples and complete works from my time in MAPW and as a GRA within the health and well-being departments at KSU. The portfolio showcases my journey as a communicator and professional writer and how it has impacted my current career.
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
Atlantic Marketing Journal
The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …
Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett
Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett
Atlantic Marketing Journal
Abstract - This consumer segmentation schema is developed using 1) number of businesses followed and 2) companies’ social posts as direct influence toward purchase decisions, as defining behaviors. The use of a theoretical progression prospective, which tracks the development of the customer engagement construct, is central to our development. A combination of qualitative and quantitative research methods reveals types of consumer groups and their interactions, perceptions, and involvement with Corporate Social Media (CSM). Cluster analysis produces five distinct consumer segments, and a process to help managers more effectively achieve marketing goals. The use of additional consumer metrics are recommended for …
Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall
Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall
KSU Journey Honors College Capstones and Theses
This thesis aims to discover the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes rapidly, and so does the communication field, so an ongoing assessment of these dovetailing industries is necessary for the productivity of professionals in a digital and multimedia society. This research captures perspectives and experiences from public relations practitioners in agency and corporate environments alongside external, peer-reviewed research. It examines the contributing factors in how …
E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim
E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim
Atlantic Marketing Journal
This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect …
"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong
"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong
Journal of Global Initiatives: Policy, Pedagogy, Perspective
Research on media and contentious politics in the Arab world point to the vital role that social media played in the Arab Spring. For the purposes of this article, the Arab Spring is defined as a series of demonstrations and democratic uprisings—and in the cases of Libya, Syria, and Yemen armed rebel movements—that arose independently and spread across the Arab world from Tunisia and Egypt to Yemen, Bahrain, Libya, and Syria in 2010-2011 and beyond. This article advances the theoretical assumption that while not causing the Arab uprisings, New Media (defined here as all forms of digital communication technology including …
How Spokesperson Rank And Selected Media Channels Impact Perceptions In Crisis Communication, Jieun Lee, Sora Kim, Emma K. Wertz
How Spokesperson Rank And Selected Media Channels Impact Perceptions In Crisis Communication, Jieun Lee, Sora Kim, Emma K. Wertz
Faculty Articles
This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers.
Perfect Timing: The Rise Of Women’S Political Leadership During Cultural Shifts, Christie E. Pearce
Perfect Timing: The Rise Of Women’S Political Leadership During Cultural Shifts, Christie E. Pearce
Oglethorpe Journal of Undergraduate Research
America has fallen behind in women's leadership, especially in politics. In the approaching era, there will be more viable female political candidates than ever in the past, but will the public be prepared to elect a woman to high office? Studies suggest that mentalities toward female leadership have taken a shift in a positive direction. The idea of what an 'ideal' politician must offer is more feminine in the modern era than ever before. In the age of social media, female politicians have opportunities to reach more constituents through social media in a more effective way than has been offered …
Social Media: Changing Advertising Education, Deborah A. Lester
Social Media: Changing Advertising Education, Deborah A. Lester
Faculty Articles
Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …
Social Networking As A Communications Weapon To Harm Victims: Facebook, Myspace, And Twitter Demonstrate A Need To Amend Section 230 Of The Communications Decency Act, Joshua N. Azriel
Faculty Articles
The article discusses how social networking sites can pose a danger to victims of online offensive content. Part II provides an overall analysis of the dangers the Internet, especially social networking, poses to victims. Part III reviews Section 230 of the CDA, including the “Good Samaritan” provisions for social networking websites such as Twitter and Facebook. Part IV analyzes three recent court cases that demonstrate how these social networking tools are used as weapons to harm victims. Part V concludes with a discussion of how the growing number of online incidents stem from social networking sites. It recommends that Congress …