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Kennesaw State University

Social media

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Full-Text Articles in Social and Behavioral Sciences

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus Apr 2024

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

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What You See Is Not What You Know: Studying Deception In Deepfake Video Manipulation, Cathryn Allen, Bryson R. Payne, Tamirat Abegaz, Chuck Robertson Oct 2023

What You See Is Not What You Know: Studying Deception In Deepfake Video Manipulation, Cathryn Allen, Bryson R. Payne, Tamirat Abegaz, Chuck Robertson

Journal of Cybersecurity Education, Research and Practice

Research indicates that deceitful videos tend to spread rapidly online and influence people’s opinions and ideas. Because of this, video misinformation via deepfake video manipulation poses a significant online threat. This study aims to discover what factors can influence viewers’ capability to distinguish deepfake videos from genuine video footage. This work focuses on exploring deepfake videos’ potential use for deception and misinformation by exploring people’s ability to determine whether videos are deepfakes in a survey consisting of deepfake videos and original unedited videos. The participants viewed a set of four videos and were asked to judge whether the videos shown …

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Agendamelding And Covid-19: The Dance Of Horizontal And Vertical Media In A Pandemic, J. Benjamin Taylor, Milad Minooie, Chris J. Vargo May 2023

Agendamelding And Covid-19: The Dance Of Horizontal And Vertical Media In A Pandemic, J. Benjamin Taylor, Milad Minooie, Chris J. Vargo

Faculty and Research Publications

How are attitudes formed in the 21st Century, and who sets the agenda for initial COVID-19 coverage in the United States? We explore these questions using a random sample of 6 million tweets from a population of 224 million tweets collected between January 2020 and June 2020. In conjunction with a content analysis of legacy media such as newspapers, we examine the second-level agendamelding process during the onset of the COVID-19 pandemic in the United States. The findings demonstrate that in the early weeks of the pandemic, public opinion on Twitter about the virus was distinctly different than the coverage …

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The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker Jan 2023

The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker

Emerging Writers

The tools utilized by social media, including algorithms and curation of media feeds, contribute to media phenomenon such as filter bubbles and confirmation biases. These agents transfer from the digital world to the real world, negatively affecting our society, and changing our behaviors. Some examples include political polarization, imposter syndrome, and extremism. These attributes of social media also promote the spread of mis and dis- information, which can negatively impact our social and personal health.

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You Don’T Know Me, But I Love You: Parasocial Relationships And Their Impacts, Joy Weru Jan 2023

You Don’T Know Me, But I Love You: Parasocial Relationships And Their Impacts, Joy Weru

Emerging Writers

From alphabet and numerical melodies to High School Musical songs. From platforms like Facebook and MySpace to TikTok, Twitter, Instagram, and YouTube. Today’s younger generations have grown up on technology and social media, but like numerous things in life, there is a good and a bad to this constant consumption of social media and exposure of each other. Social media has and continues to offer a space for people to connect with their friends and loved ones when distance tries to pull them apart, but it can also drive a wedge between people online and in real life. Social …

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My Parents Don’T 💬 Like I Do, Will Jent Jan 2023

My Parents Don’T 💬 Like I Do, Will Jent

Emerging Writers

Social media is no longer a platform solely for the youth. People of all age groups have found social media, and the language that these groups use can be an indicator of how they use the platforms. Through the analysis of language use pulled directly from social media posts and data collected by other researchers, I found that older generations tend to use social media to gather information, while younger groups use social media for its titular function. By interpreting others’ language use online, people can become more understanding of those they encounter, creating a friendlier space for all.

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Sport Celebrities’ Covid-19 Prevention On Social Media: The Effect Of Credibility, Social Distance, Identification, And Message’S Power Style On Health Behavioral Intentions, Kyu-Soo Chung, Chad Goebert Jan 2023

Sport Celebrities’ Covid-19 Prevention On Social Media: The Effect Of Credibility, Social Distance, Identification, And Message’S Power Style On Health Behavioral Intentions, Kyu-Soo Chung, Chad Goebert

Faculty and Research Publications

During the COVID-19 outbreak, there emerged on social media an active cohort of sport celebrities, promoting through their messages virus-prevention behaviors. The study tested how people’s intentions to adopt COVID-19 prevention practices were affected by their perceived credibility of sport celebrities, perceived social distance of sport celebrities, and identification with sport celebrities. The study also tested how the message’s power style moderated those relations. The researchers selected four sport celebrities who were active on social media and applied powerful and powerless linguistic styles in developing their social media messages. College students (N = 284) were randomly exposed to one of …

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Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers Jun 2022

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …

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A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper Apr 2022

A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper

Master of Arts in Professional Writing Capstones

A process narrative and samples and complete works from my time in MAPW and as a GRA within the health and well-being departments at KSU. The portfolio showcases my journey as a communicator and professional writer and how it has impacted my current career.

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Social Media And The Demotic Turn In Africa's Media Ecology, Farooq Kperogi Jan 2022

Social Media And The Demotic Turn In Africa's Media Ecology, Farooq Kperogi

Faculty and Research Publications

Social media platforms have exploded in the last decade and have emerged as the arenas for discursive democracy, sociality, and digital dissidence across Africa. This article historicizes and genealogizes the exponential, if slightly imperceptible but nonetheless phenomenal, growth, maturation, and spread of social media on a continent that had been described in the scholarly literature as the blackhole of informational capitalism. It argues that the progressive centrality of social media in the quotidian lives of Africans, which has invited consternation and censorship from many African governments and inspired precarity in the traditional media sphere, instantiates the materialization of the demotic …

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The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli Dec 2019

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

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#Lovemyfdl Social Media 2019 Report, Samantha Reardon Jan 2019

#Lovemyfdl Social Media 2019 Report, Samantha Reardon

Collection Development Unit

No abstract provided.

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Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett Jan 2018

Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett

Atlantic Marketing Journal

Abstract - This consumer segmentation schema is developed using 1) number of businesses followed and 2) companies’ social posts as direct influence toward purchase decisions, as defining behaviors. The use of a theoretical progression prospective, which tracks the development of the customer engagement construct, is central to our development. A combination of qualitative and quantitative research methods reveals types of consumer groups and their interactions, perceptions, and involvement with Corporate Social Media (CSM). Cluster analysis produces five distinct consumer segments, and a process to help managers more effectively achieve marketing goals. The use of additional consumer metrics are recommended for …

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Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall Mar 2017

Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall

KSU Journey Honors College Capstones and Theses

This thesis aims to discover the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes rapidly, and so does the communication field, so an ongoing assessment of these dovetailing industries is necessary for the productivity of professionals in a digital and multimedia society. This research captures perspectives and experiences from public relations practitioners in agency and corporate environments alongside external, peer-reviewed research. It examines the contributing factors in how …

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Utilizing Student Workers At The Digital Library Of Georgia, Mandy L. Mastrovita, Donnie Summerlin Jan 2017

Utilizing Student Workers At The Digital Library Of Georgia, Mandy L. Mastrovita, Donnie Summerlin

Georgia Library Quarterly

Libraries and archives have become increasingly reliant on student employees to perform duties essential to the daily work of making cultural heritage materials accessible to patrons. This article details how students are recruited, trained, managed, and mentored from the perspective of supervisors at the Digital Library of Georgia. Topics discussed include hiring procedures, training techniques, work assigned to undergraduate and graduate students, the handling of archival materials, digital imaging, metadata, and social media. The article will also examine methods for creating a rewarding and educational work environment for students that promotes the library profession.

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E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim May 2016

E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim

Atlantic Marketing Journal

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect …

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"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong Jan 2016

"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Research on media and contentious politics in the Arab world point to the vital role that social media played in the Arab Spring. For the purposes of this article, the Arab Spring is defined as a series of demonstrations and democratic uprisings—and in the cases of Libya, Syria, and Yemen armed rebel movements—that arose independently and spread across the Arab world from Tunisia and Egypt to Yemen, Bahrain, Libya, and Syria in 2010-2011 and beyond. This article advances the theoretical assumption that while not causing the Arab uprisings, New Media (defined here as all forms of digital communication technology including …

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How Spokesperson Rank And Selected Media Channels Impact Perceptions In Crisis Communication, Jieun Lee, Sora Kim, Emma K. Wertz Dec 2014

How Spokesperson Rank And Selected Media Channels Impact Perceptions In Crisis Communication, Jieun Lee, Sora Kim, Emma K. Wertz

Faculty and Research Publications

This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers.

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Library News Oct 2014

Library News

The Southeastern Librarian

Recent developments from SELA member institutions.

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Perfect Timing: The Rise Of Women’S Political Leadership During Cultural Shifts, Christie E. Pearce May 2014

Perfect Timing: The Rise Of Women’S Political Leadership During Cultural Shifts, Christie E. Pearce

Oglethorpe Journal of Undergraduate Research

America has fallen behind in women's leadership, especially in politics. In the approaching era, there will be more viable female political candidates than ever in the past, but will the public be prepared to elect a woman to high office? Studies suggest that mentalities toward female leadership have taken a shift in a positive direction. The idea of what an 'ideal' politician must offer is more feminine in the modern era than ever before. In the age of social media, female politicians have opportunities to reach more constituents through social media in a more effective way than has been offered …

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Social Media: Changing Advertising Education, Deborah A. Lester Jan 2012

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty and Research Publications

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …

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Social Networking As A Communications Weapon To Harm Victims: Facebook, Myspace, And Twitter Demonstrate A Need To Amend Section 230 Of The Communications Decency Act, Joshua N. Azriel Apr 2009

Social Networking As A Communications Weapon To Harm Victims: Facebook, Myspace, And Twitter Demonstrate A Need To Amend Section 230 Of The Communications Decency Act, Joshua N. Azriel

Faculty and Research Publications

The article discusses how social networking sites can pose a danger to victims of online offensive content. Part II provides an overall analysis of the dangers the Internet, especially social networking, poses to victims. Part III reviews Section 230 of the CDA, including the “Good Samaritan” provisions for social networking websites such as Twitter and Facebook. Part IV analyzes three recent court cases that demonstrate how these social networking tools are used as weapons to harm victims. Part V concludes with a discussion of how the growing number of online incidents stem from social networking sites. It recommends that Congress …

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