Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Communication

PDF

Georgia State University

Articles 151 - 157 of 157

Full-Text Articles in Social and Behavioral Sciences

Preserving The American Community Newspaper In An Age Of New Media Convergence And Competition, Stephen Michael Wilson Jul 2005

Preserving The American Community Newspaper In An Age Of New Media Convergence And Competition, Stephen Michael Wilson

Communication Theses

The intention of this project is to provide broad based and practical advice for American community newspapers. Print editions of papers have experienced stagnation and decline over the past several decades and today face an increasingly complex media environment, and as a result there is the potential for them to be rendered obsolete. Competition with technology based media, or technomedia, is the primary catalyst for this decline. Through a combination of background research and interviews with industry professionals, this project will attempt to develop tools for print newspapers to remain relevant and even profitable in the American media landscape of …

Go to article

America's #1 Fan: A Rhetorical Analysis Of Presidential Sports Encomia And The Symbolic Power Of Sports In The Articulation Of Civil Religion In The United States, Michael David Hester May 2005

America's #1 Fan: A Rhetorical Analysis Of Presidential Sports Encomia And The Symbolic Power Of Sports In The Articulation Of Civil Religion In The United States, Michael David Hester

Communication Dissertations

White House ceremonies honoring sports champions -"presidential sports encomia" - have become common events in presidential communication since the Carter Administration. In the last quarter-century, more than one hundred presidential sports encomia have taken place, with US presidents honoring both professional and intercollegiate athletes. Presidential sports encomia not only afford Chief Executives an opportunity to stand alongside champions, creating a "winner-by-association" effect, but also allow them to articulate the importance of sports in American society. Whether addressing civic responsibility, patriotism, or race relations, presidential sports encomia ultimately connect athletic achievement to American ideals. In this way, the symbolic power of …

Go to article

Gender Images And Power In Magazine Advertisements: The Consciousness Scale Revisited, Lorie N. Bonham May 2005

Gender Images And Power In Magazine Advertisements: The Consciousness Scale Revisited, Lorie N. Bonham

Communication Theses

This study re-evaluates the Consciousness Scale originally formulated by Pingree et al. in 1976. The element of assumed power was added to the Consciousness Scale, which was then used to evaluate 516 magazine advertisements from 1999 to determine if the Consciousness Scale still accurately evaluates sexism in media. A set of advertisements was culled which had contradictory Consciousness Scale and power ratings. The set was evaluated, revealing common themes, which created difficulty in coding these modern images. The study revealed that while the Consciousness Scale can still provide a valuable tool in evaluating media images, the change in the social …

Go to article

A Big Fat Indie Success Story? Press Discourses Surrounding The Making And Marketing Of A "Hollywood" Movie, Alisa Perren Jul 2004

A Big Fat Indie Success Story? Press Discourses Surrounding The Making And Marketing Of A "Hollywood" Movie, Alisa Perren

Communication Faculty Publications

In this article, I dissect three primary claims made in mainstream publications about My Big Fat Greek Wedding. First, by examining the film's production, distribution, and exhibition history, I complicate assertions that the film can be labeled "the most successful independent of all time." Second, I challenge the assumption that films such as My Big Fat Greek Wedding are rarely made anymore by Hollywood. I suggest that such arguments are based on narrow definitions of Hollywood and its product. Third, I problematize the declarations that My Big Fat Greek Wedditig represents a triumph in innovative "grassroots" marketing tactics and appealing …

Go to article

Hollywood, Alisa Perren, Thomas Schatz Jan 2004

Hollywood, Alisa Perren, Thomas Schatz

Communication Faculty Publications

Any effort to assess, analyze, or even describe “Hollywood” inevitably begins with a definitional dilemma. The term Hollywood refers to an actual place, of course—a community north of Los Angeles that emerged, nearly a century ago, as a primary base of operations for the burgeoning American film industry. But the industry involved far more than the Hollywood environs even then, and as it continued to develop, the meanings associated with the term Hollywood became increasingly complex and multivalent.

Go to article

The Rhetorical Phronimos: Political Wisdom In Postmodernity, Michael Bruner Jan 2003

The Rhetorical Phronimos: Political Wisdom In Postmodernity, Michael Bruner

Communication Faculty Publications

To formulate a contemporary conception of political wisdom, this essay combines recent philosophical attacks on the rational subject with Aristotle’s notion of phronesis, or “practical” wisdom. Aristotle maintained that the phronimos is one who, through virtuous character, negotiates the uncertain political realm through the wise use of the rhetorical arts. Modern and postmodern theories, however, have profoundly complicated notions of meaning, identity and rationality, hence conceptions of knowledge and virtuous character. After a review of some of these theories, the essay concludes with a brief re-articulation of phronesis as political wisdom.

Go to article

Sex, Lies And Marketing: Miramax And The Development Of The 'Quality Indie' Blockbuster, Alisa Perren Jan 2001

Sex, Lies And Marketing: Miramax And The Development Of The 'Quality Indie' Blockbuster, Alisa Perren

Communication Faculty Publications

The August 1989 release of sex, lies, and videotape by Miramax marked a turning point in American independent cinema. In fact, the film should be perceived as central to the development of New Hollywood aesthetics, economics, and structure. sex, lies, and videotape ushered in the era of the “indi blockbusters—films that, on a smaller scale, replicate the exploitation marketinig and box-office performance of the major studio high-concept event pictures. On a cost-to-earning ration, Steven Soderbergh’s creation –with its $1.1 million dollar budget and $24 million plus in North America box office—was a better investment than Batman, which—at an investment of …

Go to article

First Prev