Social and Behavioral Sciences Commons^™

2021 - The Second Annual Fall Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Fall 2021 Symposium of Student Scholars, held on November 18, 2021. Includes abstracts from the presentations and posters.

Government Workspace Digitalization And Socioeconomic Development Outcomes In Ghana, Winfred Ofoe Larkotey, John Effah, Richard Boateng

The African Journal of Information Systems

The study sought to understand how the structurational environment shapes socioeconomic outcomes of government workspace digitalization in Ghana based on a qualitative, interpretive case study and the structurational model of technology as a theoretical lens. The findings show how the availability of electronic transactions law, government borrowing, and extendable system design can positively influence socioeconomic outcomes of government workspace digitalization. However, use of multiple system development environments, bureaucracy, a within-country digital divide, and a persistent physical signature and letterhead culture can negatively influence the socioeconomic development goals of government workspace digitalization.

An Analysis On Engaging “Beauty Work”, Timothy Reisenwitz, Jie G. Fowler

Atlantic Marketing Journal

This study attempts to compare non-invasive cosmetic procedures consumers who use a high amount of information sources with those who use a low amount of information sources in the information search stage of the decision-making process. The findings indicate that patients who use more cosmetic procedures information sources have lower cognitive ages. Patients who use less information have a greater attitude toward social media advertising and the traditional advertising of cosmetic procedures. Finally, patients who use more cosmetic procedures information have greater increases in self-image after the procedure than those patients who use less information. The findings contribute to marketing …

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Journal

The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic …

A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin

Symposium of Student Scholars

The following Theory Application Paper examined the unique cultural acquisition of Jeep by the Italian automotive giant Fabbrica Italiana Automobili Torino (FIAT) Chrysler Automobiles. The CELM cultural analysis model (Gao, 2013) was used to examine the culture, business environment, consumer lifestyle and mentality that allowed an “All-American” vehicle to find a new home in the Italian market. The use of the CELM model gives an in depth look at the culture of Italian business practices and what drives Italian consumers to participate in the market. The ultimate purpose of this research was to acquire the knowledge of successful tactics used …

I. Using Social Media To Promote Awareness Of Hiv And Aids In Children: Education And Community Resources, Savannah Barnett

Symposium of Student Scholars

In this day and age, social media is critical to the success of a company whether it be for-profit or nonprofit. Eighty (80) percent of nonprofits use Facebook and 70 percent use Twitter worldwide which means that agencies who opt not to use social media are missing out on free to low-cost advertising and community engagement/ awareness (Domingues, Lopez, & Astudillo, 2016). No matter the business model or tax status, the way a company gains social media attention stays consistent in terms of what to post, how often, and the overall aesthetic and graphics that go along with the posts. …

The Social Market Economy As A Formula For Peace, Prosperity, And Sustainability, Almuth D. Merkel

Doctor of International Conflict Management Dissertations

The social market economy was developed in Germany during the interwar period amidst political and economic turmoil. With clear demarcation lines differentiating it from socialism and laissez-faire capitalism, the social market economy became a formula for peace and prosperity for post WWII Germany. Since then, the success of the social market economy has inspired many other countries to adopt its principles. Drawing on evidence from economic history and the history of economic thought, this thesis first reviews the evolution of the fundamental principles that form the foundation of social-market economic thought. Blending the micro-economic utility maximization framework with traditional growth …

2021- The Twenty-Fifth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-fifth Annual Symposium of Student Scholars, held on April 29, 2021. Includes abstracts from the presentations and posters.

Spring 2021, Joëlle Walls

The Investigator Research Magazine

Dear readers,

We are proud to present the spring issue of The Investigator and share with you the expansion of diverse research and scholarly activities occurring at Kennesaw State. Although this year was met with challenges, KSU’s research enterprise has thrived and grown.

In this issue, Pamela Whitten discussed the establishment of the Interdisciplinary Innovation Initiative, an internal funding program to spur new collaborations focused on KSU’s research themes. And alumni Carl Saint-Louis and Karen Armstrong, featured in our cover story, have returned as faculty to mentor the next generation.

This publication would not have been possible without the visual …

Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar

Atlantic Marketing Journal

This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special

Modeling Austrian Consumer Responses To A Vignette Television Commercial Drama For A Vacation Resort Destination, Ozcan Kilic, Michael Stoica, Andreas Nachbagauer, Darryl Miller

Atlantic Marketing Journal

Abstract- This project involved the formulation and test of a model of Austrian consumers' cognitive and affective responses to a vignette television commercial drama for a vacation resort area, the Halkidiki region of Greece. Results indicate that response to the commercial was both cognitive and affective with sympathy and empathy, mediating the influence of verisimilitude on attitudes toward the ad and brand. These results were consistent with what was expected from a sample of consumers from a low power distance and moderate individualistic culture such as Austria. Results suggest that to promote tourism services effectively, a commercial's production value and …

Perceptions On Implementing A Comprehensive Athletic Website And Online Streaming Service For Kentucky High Schools, Steve Chen, Adrienne Hall, Anna K. Gdovka, Eric Street

Atlantic Marketing Journal

Student participation in interscholastic athletics reached record levels in 2019-20 for the third consecutive year in Kentucky (KHSAA, 2020). Sport marketers have strongly advocated social media as a powerful and effective tool to promote sporting events at all levels. However, existing studies rarely focus on the trend for promoting interscholastic sports through social media platforms. This study examined the potential of an interactive website and online streaming service focusing on interscholastic sports may provide to high schools in Kentucky. After evaluating more than 102 high school athletic websites, the authors found schools were in need to improve the current website …

A Serious Game For Social Engineering Awareness Creation, Fabian Muhly, Philipp Leo, Stefano Caneppele

Journal of Cybersecurity Education, Research and Practice

Social engineering is a method used by offenders to deceive their targets utilizing rationales of human psychology. Offenders aim to exploit information and use them for intelligence purposes or financial gains. Generating resilience against these malicious methods is still challenging. Literature shows that serious gaming learning approaches are used more frequently to instill lasting retention effects. Serious games are interactive, experiential learning approaches that impart knowledge about rationales and concepts in a way that fosters retention. In three samples and totally 97 participants the study at hand evaluated a social engineering serious game for participants’ involvement and instruction compliance during …