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Articles 1 - 30 of 165

Full-Text Articles in Social and Behavioral Sciences

Cybersecurity Education: The Need For A Top-Driven, Multidisciplinary, School-Wide Approach, Lucy Tsado Jul 2019

Cybersecurity Education: The Need For A Top-Driven, Multidisciplinary, School-Wide Approach, Lucy Tsado

Journal of Cybersecurity Education, Research and Practice

The human resource skills gap in cybersecurity has created an opportunity for educational institutions interested in cybersecurity education. The current number of schools designated by the Department of Homeland Security (DHS) and National Security Agency (NSA) as Centers of Academic Excellence (CAE) to train cybersecurity experts are not sufficient to meet the shortfall in the industry. The DHS has clearly mapped out knowledge areas for cybersecurity education for both technical and non-technical disciplines; it is therefore possible for institutions not yet designated CAEs to generate cybersecurity experts, with the long-term goal of attaining the CAE designation. The purpose of this ...


Next Generation Of Evidence Collecting: The Need For Digital Forensics In Criminal Justice Education, Scott H. Belshaw Jul 2019

Next Generation Of Evidence Collecting: The Need For Digital Forensics In Criminal Justice Education, Scott H. Belshaw

Journal of Cybersecurity Education, Research and Practice

Digital forensics poses significant challenges to law enforcement as the information found in a computer system is often present at most crime scenes in the form of computer data and cell phones. Digital evidence contained on common devices, such as cell phones and laptops, includes information that can be pertinent to the investigation of crimes. Law enforcement is increasingly identifying the need to be able to process their evidence internally warranting the exploration of the need for digital forensics training as part of a broader study of criminal justice for future law enforcement practitioners. This paper uses telephone surveys of ...


Spring 2019, Joëlle Walls Apr 2019

Spring 2019, Joëlle Walls

The Investigator Research Magazine

We are excited to launch The Investigator, a new magazine which will be produced annually by the Office of Research at Kennesaw State University. You will find stories that span the spectrum and which impact the community through the research, service and creative activities conducted by KSU faculty, staff and students.

One feature describes how Jonathan McMurry and John Salerno partnered to create KSU’s first incubator company, New Echota Biotechnology. Another feature details the first year success of KSU Upward Bound programs, implemented in Polk and Paulding county high schools which help prepare students for college.

You will read ...


An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr. Feb 2019

An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson Feb 2019

Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson

Atlantic Marketing Association Proceedings

No abstract provided.


Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park Feb 2019

Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park

Atlantic Marketing Association Proceedings

No abstract provided.


Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester Feb 2019

Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester

Atlantic Marketing Association Proceedings

No abstract provided.


Finding In-Store Help: The Role Of Recommendation Agents On Shoppers’ Mobile Devices, James Coyle, Yi-Fan Chen Feb 2019

Finding In-Store Help: The Role Of Recommendation Agents On Shoppers’ Mobile Devices, James Coyle, Yi-Fan Chen

Atlantic Marketing Association Proceedings

No abstract provided.


An Emotional Perspective On Political Attack Advertising, Kirsten Passyn Feb 2019

An Emotional Perspective On Political Attack Advertising, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


External Actors In Forming National Ict Policy In Malawi: A Cause For Concern In Low-Income Countries?, Gregory Kunyenje 4928781, Wallace Chigona Jan 2019

External Actors In Forming National Ict Policy In Malawi: A Cause For Concern In Low-Income Countries?, Gregory Kunyenje 4928781, Wallace Chigona

The African Journal of Information Systems

The paper examines external actors in the formulation of national Information and Communication Technology (ICT) policies. It questions how external actors overtly or covertly influence formulation of national ICT policies following that, of the nearly 84% of the countries in Africa that have formulated national ICT policies, most of which have been influenced by external actors. The paper uses Bourdieu’s Theory of Practice to analyze the effects of external actors’ influences in developing countries by using Malawi as a case study. Document analysis is used to analyse external actors’ influences in policy documents, the minutes of policy actors’ meetings ...


Information Privacy Concerns In The Age Of Internet Of Things, Madhav Sharma, David Biros Oct 2018

Information Privacy Concerns In The Age Of Internet Of Things, Madhav Sharma, David Biros

KSU Proceedings on Cybersecurity Education, Research and Practice

Internet of things (IoT) offer new opportunities for advancement in many domains including healthcare, home automation, manufacturing and transportation. In recent years, the number of IoT devices have exponentially risen and this meteoric rise is poised to continue according to the industry. Advances in the IoT integrated with ambient intelligence are intended to make our lives easier. Yet for all these advancements, IoT also has a dark side. Privacy and security were already priorities when personal computers, devices and work stations were the only point of vulnerability to personal information, however, with the ubiquitous nature of smart technologies has increased ...


2018 - The Twenty-Third Annual Symposium Of Student Scholars Apr 2018

2018 - The Twenty-Third Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-third Annual Symposium of Student Scholars, held on April 19, 2018. Includes abstracts from the presentations and posters.


Two-Pronged Approach To Imbedding Values In Organizations, Evans Lusuli Apr 2018

Two-Pronged Approach To Imbedding Values In Organizations, Evans Lusuli

The Siegel Institute Journal of Applied Ethics

The purpose for this paper is to argue that in order to successfully implement values and develop an ethically conscious or morally intelligent organizations, a two-pronged strategy must be adopted. A two-pronged strategy is an approach that seeks to imbed ethical values at both the organizational level – which, in this case includes the organization’s leadership, and empowering employees at the individual level to do what Mary Gentile (2010) describes in her book, as giving voice to values. Empowering employees to speak their minds when they know what is right is an avenue that enables employees to imbed ethical values ...


Mobile Bullying Among Rural South African Students: Examining The Applicability Of Existing Theories, Michael Eddie Kyobe Prof., Lucas Mimbi Dr, Phillimom Nembandona, Sive Mtshazi Apr 2018

Mobile Bullying Among Rural South African Students: Examining The Applicability Of Existing Theories, Michael Eddie Kyobe Prof., Lucas Mimbi Dr, Phillimom Nembandona, Sive Mtshazi

The African Journal of Information Systems

Mobile bullying, which is one form of cyberbullying, is escalating in schools in South Africa. Research can contribute to better understanding of the nature of this aggression, and provide guidance in determining appropriate interventions and administration of justice. However, studies into cyberbullying tend to focus mainly on the urban environment. Rural South Africa involves a large percentage of mobile phone users and experiences in relatively different cultural and social-economic conditions. Lack of research on rural mobile bullying calls into question the applicability of existing theories of crime and cyberbullying to the rural context and their effectiveness in guiding legal and ...


Communication And Engagement Strategies For Promoting Division Iii College Sports: An Exploratory Study, Lisa D. Spiller, Dae-Hee Kim, Matt Hettche Jan 2018

Communication And Engagement Strategies For Promoting Division Iii College Sports: An Exploratory Study, Lisa D. Spiller, Dae-Hee Kim, Matt Hettche

Atlantic Marketing Journal

College sports programs are embracing promotional activities that aim to create spectators and fans for live-action events. Whereas relationship marketing and fan engagement tactics are a mainstay of professional sports organizations, their inclusion within college sports programs is not ubiquitous. This study explores the promotional strategies for college sports, surveys the sports marketing literature, and presents findings from a spectator/fan questionnaire (n = 600) conducted with full-time enrolled students for a Division III college sports team. The twofold purpose of the questionnaire was to investigate what motivates student-spectators to attend men’s college basketball games and how to increase the ...


Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540 Jan 2018

Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540

Atlantic Marketing Journal

Attainment of the “trusted advisor” role for sales representatives in a complex sales environment is considered the pinnacle of buyer-seller relationships. This study also examines whether pervasive smartphone use particularly among the millennial generation has substantially altered behaviors in the form of communications in the buyer-seller relationship. Does replacement of face-to-face and direct verbal communications by impersonal technology based communications that removes verbal and non-verbal or behavioral forms of communications have an impact on perceptions of communication quality and trust building among the parties. As use of smartphones for text based communications is more prevalent among younger generations, can generational ...


Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert Jan 2018

Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert

Atlantic Marketing Journal

Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.


A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo Jan 2018

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge ...


A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim Jan 2018

A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim

Atlantic Marketing Journal

Abstract – The purpose of this study is to develop and provide an integrative conceptual model of sports teams’ well-being to achieve a win-win situation of happiness for all stakeholders of sports teams, grounded in role theory and commitment-trust theory. We first conceptualized the well-being as an ultimate consequence by exploring sub-dimensions of happiness and provide relevant propositions linking with the respective antecedents. Second, we explored the effect of antecedents of sports team’s well-being in the spectrum of the anchor between positive and negative sides on the resultant outcomes – i.e., trust and happiness. Third, we examined the role of ...


Technology Over-Consumption: Helping Students Find Balance In A World Of Alluring Distractions, George D. Shows, Pia A. Albinsson, Tatyana B. Ruseva, Diane Marie Waryold Jan 2018

Technology Over-Consumption: Helping Students Find Balance In A World Of Alluring Distractions, George D. Shows, Pia A. Albinsson, Tatyana B. Ruseva, Diane Marie Waryold

Atlantic Marketing Journal

The last two decades has seen a fundamental shift in society with the growth in technology and the growth of social media. This shift has been embraced in the classroom as a tool to enhance the learning experience of the student. Students have experienced a fundamental shift in interaction with themselves and the world they inhabit with the exponential growth in technology and social media both inside and outside the classroom. The result is the multitasking student, who must constantly switch between a growing number of interactions. Attention spans have a finite limit, and eventually students experience an over-consumption of ...


Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett Jan 2018

Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett

Atlantic Marketing Journal

Abstract - This consumer segmentation schema is developed using 1) number of businesses followed and 2) companies’ social posts as direct influence toward purchase decisions, as defining behaviors. The use of a theoretical progression prospective, which tracks the development of the customer engagement construct, is central to our development. A combination of qualitative and quantitative research methods reveals types of consumer groups and their interactions, perceptions, and involvement with Corporate Social Media (CSM). Cluster analysis produces five distinct consumer segments, and a process to help managers more effectively achieve marketing goals. The use of additional consumer metrics are recommended for future ...


Marketing Unhealthy Foods And Beverages: Our Children At Risk, Cheryl Ward, Diane R. Edmondson, Allison Wheeley Jan 2018

Marketing Unhealthy Foods And Beverages: Our Children At Risk, Cheryl Ward, Diane R. Edmondson, Allison Wheeley

Atlantic Marketing Journal

This paper examines the ethical dilemma created because of the largely ineffective self-regulation of the advertising industry as it relates to children and the corresponding drastic increase in childhood obesity. Unhealthy food and beverage companies are intentionally targeting children who have not yet developed the cognitive skills necessary to discern programming content from advertising. Children, who have many years of consumption ahead of them, can be an appealing target market for companies promoting products high in fat and calories. Given that existing self-regulation policies have been largely unsuccessful, four potential solutions are discussed.


The Inherently Flawed Relationship Between Physicians And Pharmaceutical Companies’ Gifts: Tanstaafl*, David P. Paul Iii Jan 2018

The Inherently Flawed Relationship Between Physicians And Pharmaceutical Companies’ Gifts: Tanstaafl*, David P. Paul Iii

Atlantic Marketing Journal

Pharmaceutical companies frequently give practicing physicians and physicians-in-training an assortment of free “gifts,” ranging from pens to stethoscopes to continuing medical education. In an ideal world, these gifts would not compromise, or even seem to compromise, physicians’ decision-making. Unfortunately, as we live in a non-perfect world, this paper examines how physicians have been shown to perceive such gifts, the pharmaceutical companies’ position regarding these gifts, what the theory of gift-giving and gift-receiving tells us about this behavior, and what the future may hold as healthcare becomes more transparent.


Reflections Of A Doctoral Research On Knowledge Management (Km) Through An Afrocentric Lens In A Nigerian Oil Corporation, Okeoma John-Paul Okeke Dec 2017

Reflections Of A Doctoral Research On Knowledge Management (Km) Through An Afrocentric Lens In A Nigerian Oil Corporation, Okeoma John-Paul Okeke

The African Journal of Information Systems

This paper focuses on the reflections of a doctoral research that evaluated the challenges of the adoption and implementation of a knowledge management (KM) initiative through the experiences of the knowledge champions. The African/Nigerian socio-cultural view was used to explore the narrative accounts of the knowledge champions. A case study research was carried out using qualitative approaches. Interpretative phenomenological analysis (IPA) was used in data analysis. The findings demonstrated the ability to ground KM adoption within a socio-cultural specific context helped in making sense of the organizational KM experience. The paper serves as an academic expression to the current ...


Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo Nov 2017

Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo

Atlantic Marketing Journal

The aim of this research was to understand better consumer reactions to donation requests when making point of purchase decisions. A between-subjects full factorial design manipulated product type (goods/services), consumption experience (frivolous/practical), and product/cause fit (strong/weak). In line with prior research (e.g., Chang, 2008; Savary et al, 2015; Strahilevitz & Myers, 1998), a scenario-based approach was employed to assess responses to the CRM manipulations. A total of 241 subjects participated in the study. Our results mirror extant research evidence on the positive effects of pairing frivolous products with donation requests. In that, positive donation behavior largely ...


Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford Nov 2017

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty ...


Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu Nov 2017

Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu

Atlantic Marketing Journal

Comparative advertising has been more widely used in the United States. However, based on research that has been done in the past, the effectiveness of comparative advertising is still a controversial argument even though it is generally believed that comparative advertising is more effective than non-comparative advertising. Previous studies have been mainly focusing on the effects on consumer behavior. This study tries to fill the research gap to emphasize on the effects from investors’ perspectives. Therefore, the effect of comparative advertising on stock returns is investigated. Also, since many American firms are doing business in other countries and begin advertising ...


An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina Sep 2017

An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina

The African Journal of Information Systems

The aim is to assess the impact of YouTube videos about academic writing and its skills on the writing performance of students. Theoretical perspectives from constructivism and associated learning models are used to inform the purpose of the research. The contextual setting is matriculation students awaiting admission to higher institutions. The population is 40 students belonging to a class aimed at assisting disadvantaged students in their academic writing in Scottsville, Province of KwaZulu-Natal, South Africa. The students are broken into two groups – control/traditional teaching and the treatment/YouTube facilitated groups. Consequently, a dominant qualitative approach is adopted using focus ...


Book Review - Dixie Highway: Road Building And The Making Of The Modern South, 1900-1930, Rebecca Rose Jul 2017

Book Review - Dixie Highway: Road Building And The Making Of The Modern South, 1900-1930, Rebecca Rose

Georgia Library Quarterly

No abstract provided.


Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala Jun 2017

Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala

Atlantic Marketing Journal

In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon ...