Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Academic writing (1)
- Adherence (1)
- African psychology (1)
- Airlines (1)
- Andrews Raiders (1)
-
- Art galleries (1)
- Artists (1)
- Baseball (1)
- Business-IT Alignment (1)
- Career exploration (1)
- Cause-Related Marketing (1)
- Checkout Charity (1)
- Civil War Centennial (1)
- Civil War history (1)
- Cloud computing (1)
- Collectors. (1)
- Community Needs (1)
- Company museums (1)
- Comparative Advertising (1)
- Conference program (1)
- Consumer behavior (1)
- Consumer experience tourism (1)
- Corporate history (1)
- Crime (1)
- Culture (1)
- Developing countries (1)
- Development (1)
- Digital media (1)
- Doctoral research (1)
- Donations (1)
- Publication
- Publication Type
Articles 1 - 21 of 21
Full-Text Articles in Social and Behavioral Sciences
Reflections Of A Doctoral Research On Knowledge Management (Km) Through An Afrocentric Lens In A Nigerian Oil Corporation, Okeoma John-Paul Okeke
Reflections Of A Doctoral Research On Knowledge Management (Km) Through An Afrocentric Lens In A Nigerian Oil Corporation, Okeoma John-Paul Okeke
The African Journal of Information Systems
This paper focuses on the reflections of a doctoral research that evaluated the challenges of the adoption and implementation of a knowledge management (KM) initiative through the experiences of the knowledge champions. The African/Nigerian socio-cultural view was used to explore the narrative accounts of the knowledge champions. A case study research was carried out using qualitative approaches. Interpretative phenomenological analysis (IPA) was used in data analysis. The findings demonstrated the ability to ground KM adoption within a socio-cultural specific context helped in making sense of the organizational KM experience. The paper serves as an academic expression to the current generation …
Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo
Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo
Atlantic Marketing Journal
The aim of this research was to understand better consumer reactions to donation requests when making point of purchase decisions. A between-subjects full factorial design manipulated product type (goods/services), consumption experience (frivolous/practical), and product/cause fit (strong/weak). In line with prior research (e.g., Chang, 2008; Savary et al, 2015; Strahilevitz & Myers, 1998), a scenario-based approach was employed to assess responses to the CRM manipulations. A total of 241 subjects participated in the study. Our results mirror extant research evidence on the positive effects of pairing frivolous products with donation requests. In that, positive donation behavior largely results as consumers compensate …
Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford
Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford
Atlantic Marketing Journal
Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …
Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu
Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu
Atlantic Marketing Journal
Comparative advertising has been more widely used in the United States. However, based on research that has been done in the past, the effectiveness of comparative advertising is still a controversial argument even though it is generally believed that comparative advertising is more effective than non-comparative advertising. Previous studies have been mainly focusing on the effects on consumer behavior. This study tries to fill the research gap to emphasize on the effects from investors’ perspectives. Therefore, the effect of comparative advertising on stock returns is investigated. Also, since many American firms are doing business in other countries and begin advertising …
An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina
An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina
The African Journal of Information Systems
The aim is to assess the impact of YouTube videos about academic writing and its skills on the writing performance of students. Theoretical perspectives from constructivism and associated learning models are used to inform the purpose of the research. The contextual setting is matriculation students awaiting admission to higher institutions. The population is 40 students belonging to a class aimed at assisting disadvantaged students in their academic writing in Scottsville, Province of KwaZulu-Natal, South Africa. The students are broken into two groups – control/traditional teaching and the treatment/YouTube facilitated groups. Consequently, a dominant qualitative approach is adopted using focus group …
Book Review - Dixie Highway: Road Building And The Making Of The Modern South, 1900-1930, Rebecca Rose
Book Review - Dixie Highway: Road Building And The Making Of The Modern South, 1900-1930, Rebecca Rose
Georgia Library Quarterly
No abstract provided.
Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala
Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala
Atlantic Marketing Journal
In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon …
A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach
A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach
Atlantic Marketing Journal
This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be …
2017 - The Twenty-Second Annual Symposium Of Student Scholars
2017 - The Twenty-Second Annual Symposium Of Student Scholars
Symposium of Student Scholars Program Books
The full program book from the Twenty-second Annual Symposium of Student Scholars, held on April 20, 2017. Includes abstracts from the presentations and posters.
News - Georgia Tech, Elizabeth Winter, Kim Mull, Jason D. Wright
News - Georgia Tech, Elizabeth Winter, Kim Mull, Jason D. Wright
Georgia Library Quarterly
No abstract provided.
A Needs-Ictd Strategy Alignment Foundation For The Measurement Of Ictd Impact: Three Case Studies In South Africa, Gugulethu Q. Baduza, Caroline P. Khene
A Needs-Ictd Strategy Alignment Foundation For The Measurement Of Ictd Impact: Three Case Studies In South Africa, Gugulethu Q. Baduza, Caroline P. Khene
The African Journal of Information Systems
Access to ICTD projects has increased over the years; however, they have not significantly changed the lives of the targeted communities. This discrepancy relates to the gap that exists between the reality of the community, its needs and the ICTD strategy of the project. This research paper presents a Needs-ICTD strategy alignment framework to support the alignment of ICTD strategy, and the development and promotion of contextual needs of marginalized areas. The framework also contributes to the identification of preliminary impact indicators, which can support impact assessment. Through a multi-case study investigation of the Siyakhula Living Lab and the SAP …
Monitoring And Employee Shirking: Evidence From Mlb Umpires, John Charles Bradbury
Monitoring And Employee Shirking: Evidence From Mlb Umpires, John Charles Bradbury
Faculty and Research Publications
Standard neoclassical principal-agent theory predicts that stricter monitoring should reduce employee shirking from principal desires; however, recent analyses indicate that social aspects of principal-agent relationships may result in monitoring “crowding out” disciplinary effects. From 2001 to 2008 Major League Baseball (MLB) instituted an automated pitch-tracking system (QuesTec) to assist in monitoring its umpires. The asymmetric implementation of this new monitoring technology allows for the comparison of monitored and unmonitored umpires to identify shirking to placate on-field lobbying pressure. Estimates identify deviations in calls associated with monitoring; however, overall, umpires appeared to be quite sensitive to league directives for changes in …
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Atlantic Marketing Journal
This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander
Atlantic Marketing Journal
This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, Mark Mitchell, Gregory Turner, Robert Montgomery, Mark Hartley
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, Mark Mitchell, Gregory Turner, Robert Montgomery, Mark Hartley
Atlantic Marketing Journal
Business educators are challenged daily to provide fresh ideas in the classroom and to use new methods to stimulate active learning. One option is to use manufacturing plant tours, company museums, and company visitor centers to supplement traditional classroom activities. This manuscript details this growing type of tourism (known as Consumer Experience Tourism) and identifies the product categories of greatest interest to today’s students in Business and Economics. Business educators are encouraged to more fully embrace this under-utilized resource to promote active student learning and to select those destinations of greatest interest to their particular student audiences.
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte
Atlantic Marketing Journal
Health literacy includes not only literacy and numeracy, but areas related to an individual's ability to critically review and process health information in such a way that leads to improved health behavior and outcomes. The level of health literacy attained by a particular target audience is an important consideration for marketers of pharmaceutical products as it impacts both the message and the media selected for product promotion. Additionally, the degree to which health literacy levels impact medication adherence should be a consideration for those that market pharmaceutical products.
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik
Atlantic Marketing Journal
With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …
An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones
An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones
Atlantic Marketing Journal
The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the authors provide additional …
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward
Atlantic Marketing Journal
Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …
Searching For Illicit Behavior Through Changes In Productivity: The Case Of Roger Clemens And Performance-Enhancing Drugs, John Charles Bradbury
Searching For Illicit Behavior Through Changes In Productivity: The Case Of Roger Clemens And Performance-Enhancing Drugs, John Charles Bradbury
Faculty and Research Publications
Major League Baseball pitcher Roger Clemens has been accused of using performance-enhancing drugs to boost his performance. If Clemens used ergogenic aids consistent with the accusations of use, then unusual changes in productivity may be evident in his performance record. Two previous studies have examined Clemens’s career and reached conflicting conclusions: Bradlow et al. (2008) declares Clemens’s career to be “atypical” while Albert (2009) finds Clemens’s productivity to be unusually strong but similar to other pitchers who have not been linked with performance-enhancing drugs. This study examines Clemens’s performance at times of alleged use and over his career and finds …
E-Government As A Tool For Stability And Socio-Economic Development In Post-Conflict Libya., Abdulmajid H. Mohamed
E-Government As A Tool For Stability And Socio-Economic Development In Post-Conflict Libya., Abdulmajid H. Mohamed
Faculty and Research Publications
Usually, great challenges lie ahead of any post-conflict government, especially in states that have historically been under dictatorship, like Libya. It has been six years since the violent regime change that took place in Libya in 2011, yet no signs of improvement is foreseen in public service delivery and constructive citizen participation in influencing national policy formation and evaluation. In fact, the situation of public services has been worsened due to the absence of political and executive power from a strong, united government. The resulting widespread of collective frustration and political uncertainty has become a catalyst for a more defective …