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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Symbolism As The Language Of Millennials, Esther L. Mazor
Symbolism As The Language Of Millennials, Esther L. Mazor
Linguistics Senior Research Projects
This paper is a linguistic analysis of symbols in regard to marketing strategies becoming relevant to the Millennial generation. This study aims to examine how technological advances affect Millennial characteristics and behaviors arnd contribute to the growing phenomenon of visual literacy. Research on the topic was synthesized and used to create a survey with various symbols. Utilizing Abdullah and Hubner’s (2006) semiotic design analysis of icons and pictograms, fourteen popular brand name symbols were chosen to be first analyzed and then anonymously named by Millennials. This study found that marketing professionals’ strategies are successfully relevant to the Millennial generation, causing …
Millennial Culture And Epistemology: Exploring The Meaning-Making Discourse Of An Emerging Generation, Sophia Driscoll Gamber
Millennial Culture And Epistemology: Exploring The Meaning-Making Discourse Of An Emerging Generation, Sophia Driscoll Gamber
Sociology Honors Papers
Millennial Culture and Epistemology takes a mixed methods approach to understanding the culture and epistemological processes of the current cohort of millennial undergraduate students at a small residential liberal arts college. The study first identifies specific trends in epistemological frameworks, ethics, and claimed spiritual/religious identities among a sample of undergraduate students and finds that students are commonly utilizing subjectivist epistemological frameworks that are built around cultural relativism and skepticism. The study then unpacks markers of undergraduate millennial culture as they relate to epistemology and finds that students’ stances on issues of community, social ethics and responsibility, religion, and spirituality are …
Attracting Millennials: An Examination Of Millennial Participation In Assembly Of God Churches, Kenneth Hansen
Attracting Millennials: An Examination Of Millennial Participation In Assembly Of God Churches, Kenneth Hansen
Scholar Week 2016 - present
The greatest decline in church attendance of any age group has occurred among Millennials, which are individuals born between 1980 and the early 2000s. This decline in Millennial church attendance has created great concern among church leaders about the future of the church. Church leaders have struggled to understand Millennials, which has led to an inability to attract and maintain Millennial participation in the church. The purpose of this study was to determine what, if any, characteristics caused Millennials to be attracted to certain Assembly of God churches in Illinois and not others. The population for the current study was …