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Customer relationship (CR)

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The Influence Of Supply Chain Management Strategies On Organizational Performance In Hospitality Industry, Omar Jawabreh, Abdullah Mahfoud Baadhem, Basel J. A. Ali, Anas Ahmad Bani Atta, Anis Ali, Fahmi Fadhl Al- Hosaini Sep 2023

The Influence Of Supply Chain Management Strategies On Organizational Performance In Hospitality Industry, Omar Jawabreh, Abdullah Mahfoud Baadhem, Basel J. A. Ali, Anas Ahmad Bani Atta, Anis Ali, Fahmi Fadhl Al- Hosaini

Applied Mathematics & Information Sciences

The studys primary goal is to analyze the connection between SCM practices and organizational performance, and it also aims to evaluate the moderating role of management type. Quantitative data collected from Jordans hotel and restaurant workers via questionnaire. Structural equation modeling is used to examine the hypothesized relationships. Organizational Performance is positively impacted by effective information sharing. Information Quality (IQ) positively affects Organizational Performance (OP), and Strategic Supplier Partnerships (SSP) play a crucial role. Customer Relationship Management (CRM) had no discernible effect on OP, according to the study. OP is positively impacted by Postponement (POS) techniques. When implemented, postponement increases …