Environmental Sciences Commons^™

Empowering The Citizen-Consumer: Re-Regulating Consumer Information To Support The Transition To Sustainable And Health Promoting Food Systems In Canada, Rod Macrae, Michelle Szabo, Kalli Anderson, Fiona Louden, Sandi Trillo

Publications and Scholarship

Both health and sustainability are stated public policy objectives in Canada, but food information rules and practices may not be optimal to support their achievement. In the absence of a stated consensus on the purposes of public information about food, the information provided is frequently determined by the marketers of product. No institution or agency has responsibility for determining the overall coherence of consumer food messages relative to these broader social goals of health and sustainability. Individual firms provide information that shows their products to best advantage, which may contradict what is provided about the product by another firm or …