Environmental Sciences Commons^™

Making Music Sustainable: The Case Of Marketing Summer Jamband Festivals In The U.S., 2010, Melissa A. Cary

Masters Theses & Specialist Projects

Commercial music festivals in the United States have been growing in popularity since the 1960s. Today, many weekend-long music festivals are annual events spanning a variety of genres and often occur at the same locations each year. My research compares and contrasts how jamband music festivals are marketed as sustainable events and attempts to determine how the advertised sustainable practices are implemented and utilized at selected jamband music venues. The jamband genre of music emphasizes musical improvisation and borrows from other styles of music: rock, electronic, jazz, blues, folk, and bluegrass.

In addition, any impacts these festivals have upon the …