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Articles 1 - 6 of 6
Full-Text Articles in Environmental Sciences
Sustainable Tourism Marketing Strategies At Unesco World Heritage Sites, Fouad A. Sadiki
Sustainable Tourism Marketing Strategies At Unesco World Heritage Sites, Fouad A. Sadiki
UNLV Theses, Dissertations, Professional Papers, and Capstones
Designation as a United Nations Educational Scientific and Cultural Organization (UNESCO) World Heritage site has a significant impact on the tourism development and sustainability of a site, city, region or country. World Heritage sites bring a certain level of prestige and international recognition, but they also have an impact on the local communities as they impact day to day life and rituals of the residents. Several paradigms exist in evaluating the success of a UNESCO World Heritage site. This paper specifically examines how marketing strategies bolster sustainable tourism efforts.
Sustainability Program For Rio Secco Golf Club And Cascata, Jay Chiders
Sustainability Program For Rio Secco Golf Club And Cascata, Jay Chiders
UNLV Theses, Dissertations, Professional Papers, and Capstones
Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, operational excellence, and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward to the environment. Sustainability at Caesars Entertainment integrates strategic direction with the energy, innovation, and passion of its 70,000 employees. These employees are what drive Caesars Entertainment’s comprehensive sustainability strategy, CodeGreen (CodeGreen factsheet, 2012).
Caesars Entertainment Corporation owns two golf courses in Nevada. Rio Secco Golf Club opened in 1997 in Henderson and Cascata opened in …
A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo
A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America.
Statement of objectives: This paper will develop a customer relationship model according to the literature review of customer behavior and customer relationships in the hospitality industry. Meanwhile, the characteristics of green customers and the most popular green practices in the hotel and restaurant industry, and current sustainable achievements in the cruise industry will be investigated respectively. The green marketing guideline will be explored basing on the customer relationship model and the investigations of green customers and green practices …
Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann
Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose: The purpose of this paper is to provide Alfred Crabtree, owner of Bonk Knob Shoals, with a marketing plan. Bonk Knob Shoals will be an upscale campsite nearby Spencer, TN in Van Buren County.
Statement of Objective: Bonk Knob Shoals is currently under development and the owner wants to gain insight to LOHAS tourists, so he can create a suitable business plan to attract people in that niche market. Marketing is a huge component of the business plan because Crabtree believes a significant amount of resources will be needed to increase tourism awareness of the upscale campsite, …
The Hospitality Industry’S Response To Climate Change: Is The Response Sufficient?, Paul Michael Carlson
The Hospitality Industry’S Response To Climate Change: Is The Response Sufficient?, Paul Michael Carlson
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this study was to explore the serious consequences that global warming and climate change pose for the planet and its inhabitants, and to shed light on the hospitality industry’s contribution to the problem. The study further sought to examine whether the hospitality industry is doing their part in implementing “green” programs to combat its negative contribution to climate change.
Running Head: Sustainability Framework Applied To Integrated Resort 1 International Standard Of Sustainability Framework Applied To Integrated Resorts, Jong Hwa Jeon
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose
The purpose of this study is to explore the extent to which Las Vegas integrated resorts apply measurement framework for sustainability. It will scrutinize and explore the existing sustainability strategies and practices, and look into several plausible ways to improve the sustainability movement that the companies in hospitality industry currently have. The paper will also look into the tracking and measuring system in consuming resources and the equivalent common actions taken by the management of the hospitality companies. From there, the paper will discuss the Global Reporting Initiative (GRI) guideline and establish if the companies have aligned their efforts …