Systems Architecture Commons^™

Design And Implementation Of An Rfid-Based Customer Shopping Behavior Mining System, Zimu Zhou, Longfei Shangguan, Xiaolong Zheng, Lei Yang, Yunhao Liu

Research Collection School Of Computing and Information Systems

Shopping behavior data is of great importance in understanding the effectiveness of marketing and merchandising campaigns. Online clothing stores are capable of capturing customer shopping behavior by analyzing the click streams and customer shopping carts. Retailers with physical clothing stores, however, still lack effective methods to comprehensively identify shopping behaviors. In this paper, we show that backscatter signals of passive RFID tags can be exploited to detect and record how customers browse stores, which garments they pay attention to, and which garments they usually pair up. The intuition is that the phase readings of tags attached to items will demonstrate …