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Full-Text Articles in Systems Architecture
Building Consumer Trust In The Cloud: An Experimental Analysis Of The Cloud Trust Label Approach, Lisa Van Der Werff, Grace Fox, Ieva Masevic, Vincent C. Emeakaroha, John P. Morrison, Theo Lynn
Building Consumer Trust In The Cloud: An Experimental Analysis Of The Cloud Trust Label Approach, Lisa Van Der Werff, Grace Fox, Ieva Masevic, Vincent C. Emeakaroha, John P. Morrison, Theo Lynn
Department of Computer Science Publications
The lack of transparency surrounding cloud service provision makes it difficult for consumers to make knowledge based purchasing decisions. As a result, consumer trust has become a major impediment to cloud computing adoption. Cloud Trust Labels represent a means of communicating relevant service and security information to potential customers on the cloud service provided, thereby facilitating informed decision making. This research investigates the potential of a Cloud Trust Label system to overcome the trust barrier. Specifically, it examines the impact of a Cloud Trust Label on consumer perceptions of a service and cloud service provider trustworthiness and trust in the …