Computer Sciences Commons^™

Simulating Salience: Developing A Model Of Choice In The Visual Coordination Game, Adib Sedig

Undergraduate Student Research Internships Conference

This project is primarily inspired by three papers: Colin Camerer and Xiaomin Li’s (2019 working paper)—Using Visual Salience in Empirical Game Theory, Ryan Oprea’s (2020)—What Makes a Rule Complex?, and Caplin et. al.’s (2011)—Search and Satisficing. Over the summer, I worked towards constructing a model of choice for the visual coordination game that can model player behavior more accurately than traditional game theoretic predictions. It attempts to do so by incorporating a degree of bias towards salience into a cellular automaton search algorithm and utilizing it alongside a sequential search mechanism of satisficing. This …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …