Computer Sciences Commons^™

A Nlp Approach To Automating The Generation Of Surveys For Market Research, Anav Chug

Honors College Theses

Market Research is vital but includes activities that are often laborious and time consuming. Survey questionnaires are one possible output of the process and market researchers spend a lot of time manually developing questions for focus groups. The proposed research aims to develop a software prototype that utilizes Natural Language Processing (NLP) to automate the process of generating survey questions for market research. The software uses a pre-trained Open AI language model to generate multiple choice survey questions based on a given product prompt, send it to a targeted email list, and also provides a real-time analysis of the responses …